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Wednesday, May 25, 2011

Swatchfest! Milani HD Advance Lip Color

Back in August of last year, when these Milani HD Advance Lip Colors first made their appearance at my local CVS, I reviewed the shade 109 Modern Mauve, which I absolutely adored. If you're interested in my detailed review of this product, please see my original review here, where I describe the texture, staying power, flavor, fragrance, etc.

If you don't have time to read my original review, here's my take on these lip colors (in a nutshell): the colors are sheer, yet buildable. The texture is almost balm-like, and quite moisturizing on my lips. I think the colors are very wearable and versatile, and the fragrance and flavor remind me of watermelon candy. If you're looking for opaque, high-impact color, you'll probably want to venture into the land of the Milani Lip Flash Pencils. But, as I mentioned in my original review, if sheer, wearable shades are more your speed, then I think you might love the HD Advance Lip Colors.

Today I'd like to show you some swatches of several of the other shades in this collection, which I was fortunate enough to receive from Milani recently:

As you can see, there's really something for everyone in this range. There are sheer, shimmer-free shades, as well as shimmery shades, and there's even a frost in this collection. In fact, there's one shade in particular that was a complete surprise to me and it's quickly becoming my favorite of the bunch (more on that in a bit)! 

The first three shades in the above swatches have a nice, subtle shimmer to them, while Lovely Rouge (which is a favorite of mine because, as many of you know, I ADORE sheer reds) and Vivacious Fuchsia don't contain any shimmer at all. If you love sheer, shimmer-free lip colors that leave a lovely stain of color behind, those are the two shades for you. Cotton Candy is a pretty bubblegum pink that borders on being a frost.

Raspberry Blush and Premiere Plum are much like Lovely Rouge and Vivacious Fuchsia in that they don't contain any shimmer at all. You can kind of see how sheer and buildable they are in the above swatches. 

But the BIGGEST surprise for me was the shade Sweet Grape. This shade, in my opinion, is the most complex of the bunch, as it has a stunning gold shimmer running through it that looks absolutely beautiful on the lips. What I really love about Sweet Grape is that, even though I generally cannot wear purple shades on my lips, I CAN wear this one because 1) it's sheer, so it allows the natural pigment of my lips to peek through and 2) the gold shimmer running through it warms the purple up a bit:

Sweet Grape almost borders on being a rose-gold, but instead of "rose" it's more of a purple-violet-gold. I just don't see shades like this every day at the drugstore, so if you were only going to get one shade in the Milani HD Advance Lip Color collection, this might be the one to consider (especially if you normally can't pull off violets or purples on your lips).

I hope these swatches help give you a better idea of what the Milani HD Adavance Lip Color collection has to offer. As always, I'd love to hear from you if you've tried any of these shades (or even if you haven't!).

A sample of this product was given to Nouveau Cheap for editorial purposes, either directly from the manufacturer or from the agency that works on behalf of the manufacturer. All reviews on are the honest opinion of its author and editorial samples do not, in any way, affect the outcome of product reviews.


  1. I love Milani cosmetics for the simple fact that I can find a hot pink that actually shows up on my skin tone without paying an arm and a leg.

  2. Leslie: Yay! So glad to hear it! Have you tried any of these HD lip colors yet? I'd love to know what you think of them. :)

  3. I love the HD lip color in Romantic Rose! It's been my go to lip color since pink please was d/c. I need to check out more colors, but the stock at my cvs is either gone or used. Gross.

  4. Seeing all the swatches makes me happy! I like Sweet grape and Romantic rose :)

  5. Last fall I picked up Romantic Rose and was not thrilled with the color. That was the only issue with it. However I see Cotton Candy ans Sweet Grape and may want to revisit these! The Grape looks pretty on you, I imagine that the gold makes it super wearable for you! :)

  6. I love these - Romantic Rose is my fave lipstick!

  7. I got Ignition after the Milani website featured it as the "in" shade of the season matching Pantone Honeysuckle. It's true! I'll be buying more shades because I love this product.

  8. I've been wanting to try these since they came out, but my cvs is always either out of stock or the shades I want have been tampered with. :( I wish all brands sealed thier lipstick so people couldn't get into them, it is so gross. I'm going to have to order some online though because there are a few colors I really like.

  9. I got to agree with you on the grape. I have a chanel lipstick that is like this, and its a close dupe. It is really sophisticated when they add a gold shimmer with a violet product. it makes it wearable for almost everyone. Its one of my favorite looks..and should go for it if someone is looking to update and try something new.

  10. The only shade I have from this collection is Sweet Grape, which I bought because it looks like a close dupe of the limited edition Dior Addict Lipcolor in Spectacular Mauve #694 packaged like Dior's Serum De Rouge, both from Dior's 2010 Fall Collection. If you Google "Dior 2010 Makeup Fall Collection Temptalia", there are pics of both products and the model wearing Spectacular Mauve which sparked my frantic hunt for a dupe.

    Finally a word of caution to those with sensitive sniffers: although it's a unique and fantastic shade, Sweet Grape does have a sweet, grape juice-like scent, so beware.

  11. I'm sold on Sweet Grape! All it took was a picture of how it looks on your lips and I knew I had to have it!

  12. With the way you're describing these, it reminds me of the Clinique Almost Lipstick. I'll have to look into these and find out if they're alike or not :)

  13. Thank you for all of these swatches!! So helpful.

    I've never worn a purple-y shade, but I think you just sold me on Sweet Grape!

  14. These are currently at dollar tree!

    1. That's where I got mine. Sometimes you find real gems like this one at the Dollar Tree!

  15. I bought one of these thanks to this review, and promptly when back for more after trying it! I now have 4 of them, and would totally buy the rest of the shades if I could!

  16. Oh gosh... I have been looking for a wearable purple lipcolor like that... well done, G! Have you found any colors like that (recently) that I could get?

  17. I purchased 106 Lovely Rouge at Family Dollar today. I knew you would have reviewed these! They only have stickers atop the tube with know way of seeing actual color. Thanks to your swatch review I will purchase more before they are all gone. THANKS.


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