Don't forget to check the beauty sale pages at Macy's here and
Nordstrom here for new beauty deals plus free shipping!


Hello, and Welcome!

I'm G., and my blog is all about beauty on a budget. I've been writing Nouveau Cheap since 2009, but I've been passionate about drugstore makeup since way back when I was a little girl who would stare wide-eyed at the Maybelline Kissing Potions at my local Thrifty Drugstore. While my blog is primarily devoted to drugstore makeup and beauty products, I also blog about higher-end beauty (but only when I'm sharing tips about how to get expensive beauty products at a discount!).

I'm a regular consumer (not an industry insider) with over three decades of beauty obsession under my belt. I LOVE sharing tips, product reviews, new product sightings, and sale info with my readers, and I make it a point to include as much detail as humanly possible in all of my blog posts (and often a healthy dose of humor).

I'm a native of San Diego, CA, where I reside with my boyfriend, affectionately known here as "Mr. G." I'm a film buff (everything from Alphaville to Valley Girl), I love to cook, I love to lose myself in good books, and I love to do crafty things like jewelry-making, knitting, and origami (though I'm horrible at all of the above). I have a bachelor's degree in English and writing has always been my number one passion. I do not have a YouTube channel because, quite frankly, I'm a much better writer than speaker.

More About Me

My most-listened-to playlist includes songs by Queens of the Stone Age, Hall & Oates, Gang Starr, Pavement, Foo Fighters, Social Distortion, Heart, Billy Joel, Etta James, Foreigner, Pearl Jam, Chromeo, Louis Jordan, Led Zeppelin, The Growlers, Joy Division, and Duran Duran. So yeah, I'm all over the place when it comes to music! For beauty products, I love pinky-brown lipsticks, pale blue and green creme nail polishes, and perfumes that smell like marshmallows, muguet, and linden flower. I also have a weakness for gimmicky beauty products and I have a compulsion to try (and review) them all. Know of a good three-in-one product that claims to exfoliate feet, remove dark under eye circles and water your plants? I'm THERE.

I was ten years old in 1980, so that makes me a legit Child of the Eighties. If you love 80s music, movies, and pop culture, we could be best friends. (Seriously. If you get my references, I will love you forever.)

The Best Way to Contact Me

Whether you're a reader with a hot tip or new product sighting you'd like to share, or a brand or PR professional who would like to discuss a product review, the very best way to contact me is via my email address: nouveaucheap(at)gmail(dot)com. Alternatively, you can click the little envelope icon located on the right-hand sidebar of this blog.

Why "Nouveau Cheap"?

When I first started my blog, I wanted a unique name that also conveyed the idea that you don't have to sacrifice beauty just because you're on a budget. Nouveau Cheap is a play on the phrase "nouveau chic" and to me, Nouveau Cheap means: "Yes, I'm thrifty, but this $1 lipstick was selected with laser-like precision and you'll probably think it's Chanel when you see me wearing it!"

Have a tip? Share with us!

Since 2009, this blog has grown, very organically, into a tight-knit (but very welcoming!) little community. We all love sharing beauty-related tips and info with each other here, and you're welcome and encouraged to do so by clicking the "You Tell Me" page on the top navigation bar of this blog above (the You Tell Me page is also an excellent source for getting tips from other readers). If you have photos of a new product you'd like to submit to me, please do so! Just scroll up to the "best way to contact me" section.

Blog Stats* (as of October 2015)

9.5 million global visitors to date
67 million page views to date
1 million monthly page views
250,000 monthly unique visitors
*source: Google Analytics

In the Press

Nouveau Cheap has been mentioned in the New York Times and featured in magazines such as SmartShop and Woman's Day. I've also been fortunate enough to appear in a Wet n Wild Cosmetics in-store display, and some other pretty neat things. If you'd like to see for yourself, click here

Social Media

Artwork courtesy: Ling Yeung Graphic Design


  1. Just want to tell you, you are awesome! I also have my bachelor's degree in English! I graduated from SDSU and miss San Diego everyday! Thank you for all your hard work on this blog!

  2. Can you believe just how far your blog has gone G.? When you first started, what expectations , hopes, dreams did you have for it? I think what ever they were (are) you have surpassed them by a long shot!!!! Keep up the great awesome thing that you do! xo

  3. I can only hope that my blog is at least half as successful as yours. I love coming to your page and reading it!

  4. Stumbled on this blog from Pinterest ... I'm obsessed and I love Rainbow Brite and Dr Pepper flavored lipgloss too ... Lol ...

  5. just stumbled upon your blog last week and I'm already obsessing over it and checking it everyday! yay for children of the 80s!!! (1972 over here) <3

  6. Damn you have a lot of followers on Instagram! Love your blog and I hate blogs!

  7. Hey, G! I work for CVS and I just wanted to let you know that we are no longer going to be doing our beauty clearance event. All product withdrawals are being scanned, packed up, and shipped back to the warehouse. I am not sure if this is going to be company wide or if it is just select stores. I am so bummed about this!

  8. Love this Blog!! I am excited to check it out on a daily basis!

  9. I look for your email EVERY night and you are always up to date and helpful with all makeup! Thanks so much for all you do!

  10. Hi G! Yours is the only blog I follow. Thanks for all of your hard work. Quick note... got my latest Target beauty box today and the Rimmel "Naughty Nude" lipstick in mine was actually "Oh-so Wicked" (just the opposite!).... functioning as a lovely burgundy/purple stain on me. Thank you again!!!

  11. Hi I did not know were to pup this I got a email and Ulta has Urban Decay Cosmetics
    Naked Smoky on sale for 27.00 and also seen it for this price on for this price at sephora.

  12. What a great blog! I look forward to reading it every day. At one point you suggested a body wash by Tone and now my boyfriend and his son just love it! I got it for myself.

  13. We have not heard from you in awhile. Your fans are worried. Please post something to let us know you are ok.


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