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Monday, December 27, 2010

Early details about the new 2011 Wet n Wild products!

Since I am an official Wet n Wild Beauty Ambassador (yay!) I will be receiving the 2011 Wet n Wild products for review before they hit stores and I'll be able to share them with you in great detail in the weeks to come.

BUT, since I cannot wait to share this info with you, I'm giving you a sneak peek before the REAL sneak peek (no photos, just text) because, well, I can never keep these things to myself!


Cosmetics brand wet n wild is gearing up for 2011 with a string of new product launches in January and an expansion of new shadows, liners, glosses, and shimmers in advanced formulas and hot shades.

The newest additions to the wet n wild family introduce groundbreaking technologies in lash growth and fast-drying nail color at affordable prices. The entire collection ranges from 99 cents to $6.99.

New Additions for 2011:

MegaLash Clinical Serum – $6.99 SRP
In four weeks, get longer, thicker, fuller-looking lashes with the breakthrough P-Charged+ technology that delivers a peptide complex to promote visibly longer, thicker lashes. This lash-lengthening formula contains Bulgarian rose water, chamomile extract, soy protein, and pro-vitamin B5 to condition and promote lash health.

Available in Clear.

MegaLash Clinical Mascara – $4.99 SRP
Get longer, thicker, fuller-looking lashes instantly. Research shows 87% of women saw an instant improvement in the length and volume of their lashes, the company stated. Breakthrough P-Charged+ technology delivers a peptide complex that promotes visibly longer, thicker lashes. A conditioning and activation complex provides oils, vitamins, and nutrients to condition and stimulate stronger lashes.

Available in Very Black.

Fast Dry Nail Color – $1.99 SRP
One coat dries in 60 seconds. These nail colors come in a no wait formula and apply smooth for streak-free, even coverage. Specially-engineered ManiCurve Brush is designed with a flat rod for ideal liquid dispersion and a rounded bristle tip to hug nail curves for perfect application, the company stated.

Available in Everybody Loves Redmond,, The Gold & the Beautiful, The Wonder Yellows, Sage in the City, SaGreena The Teenage Witch, Teal or No Teal, Teal of Fortune, Ebony Hates Chris, Saved By The Blue, Buffy The Violet Slayer, FuschiaRama, How I Met Your Magenta, Hannah Pinktana, Blue Wants To Be A Millionaire, Silvivor, Gray’s Anatomy and Party of Five Glitters.

[NOTE: I believe that some of these shades were offered to us (in a different formula) earlier this year as part of the Limited Edition Pixel Perfect Craze collection, but I will confirm that. If this is true though, it's great news because there were some gorgeous shades in that collection and it will be nice to have access to them again--in a permanent way! You can see pics of the Pixel Perfect collection here.--G]

Product Extensions for 2011:

MegaLength Waterproof Mascara – $2.99 SRP
MegaLength Waterproof Mascara! promises to deliver up to 80% longer-looking lashes. A specially designed brush grips each and every lash for extreme separation and definition.

Available in Very Black.

Color Icon Eyeshadow Trio – $2.99 SRP
New shades with 30% more pigment and pearl for ultra-impact color. Each trio contains three complementary shades in longwearing, blendable colors. Shades are embossed with “eyelid,” “crease,” and “browbone” to provide an easy “how to” guide.

Available in I Dream of Greenie, I’m Feeling Retro, I Got Good Jeans, I’m Getting Sunburned, Silent Treatment and Spoiled Brat.

Color Icon Brow & Eye Liner – $0.99 SRP
Same creamy eyeliners in an improved formula and new trendy shades. Delivers a new durable wax and soy glyceride system and is fortified with vitamin E acetate.
New Shades in Purple, Amethyst, Green and Olive.

Color Icon Shimmer Pencil – $.99 SRP
These eyeliner pencils are packed with 40% micro-glitter. Fortified with shea butter and vitamin E to moisturize and condition.

Available in Black, Silver, Blue, and Copper.

MegaLast Retractable Eyeliner – $1.99 SRP
Up to 12 hours of smudge-proof wear. A soft, precise tip provides easy application that promises not to smudge, streak or fade. Includes easy-blending smudger for desired look.

Available in Blackest Black, Black, Black Brown, Dark Brown, Charcoal, and Navy.

Glassy Gloss Lip Gel – $2.99 SRP
Ultra-glossy, sheer gel adds high, glassy shine with a hint of color in a fruity flavor. Enriched with vitamins, nutrients, oils and antioxidants to moisturize.

Available in Through the Looking Glass, This Too Shall Glass, Glass Confusion, Glass is in Session, 3, 2, 1 Glass-t Off! and Mow the Glass.

Color Icon Lipliner – $.99 SRP
The lipliner that has its own cult following just got better with a longer-wearing, smoother-to-apply formula.

Available in Fab Fuchsia, Brandy Wine, Chestnut, Willow, Plumberry and Berry Red.

MegaSparkle Confetti – $2.99 SRP
Comes in sleek, easier-to-use new packaging. Loose glitter creates sparkly, shimmery accents. It can be sprinkled onto face, body or hair.

Available in Pink Sugar, White Icing and Lilac Frosting.

MegaShimmer Shimmer Dust – $2.99 SRP
Comes in sleek, easier-to-use new packaging. Super-fine shimmer for eye-catching sparkle. Light-reflecting, micro-shimmer creates a sexy, subtle glow for any occasion.

Available in White Lotus.

So what do you think? I am SOOOO excited about new Color Icon eyeshadows (with even MORE pigment?!?), and a new nail polish line! I'd love to hear your thoughts, and if you're excited about any of these new releases!

And please check back in the weeks to come for my reviews of these new goodies!


  1. omggg thank u for the new info! i'm so excited for the new nail polish, the names are so adorable! and i'm so excited for the trios!

  2. I am very very excited about the nail polish, partially due to the cheesy names. I can't help myself! Oh and the new color icon trios as well, however I wish they had more of the palettes with six colors rather than 3. Oh well, Im pretty excited for these items still.

  3. I am so looking forward to the eyeshadows!!! I am excited to see pictures!!!

  4. I'm super excited for the new shadows!! They sound amazing :D I hope they add more palettes with six shades and singles to the permanent line also! The other products also sound awesome like the eyeliners. Can't wait to see what you think of these :D

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  6. C: You are so welcome, honey! It was my pleasure (really). You know I can't keep stuff like this to myself! haha!

    Alex: Yeah, I love the names too! They are so fun!

    Lacey: I knew you'd love the idea of more eyeshadows. ;)

    AngelicBetrayal: Yay! So glad you're as excited as I about all these new goodies. :)

  7. New Color Icon eyeshadows - wooo! :-D

  8. I hope I will still be in the USA when wet and wild launches these products. do u have any idea which part of Jan 2011 it will be?
    Coz I am leaving the states on the 2nd week of Jan.

  9. Last night I was at walgreens and I bought two nail polishes party of five glitters and grays anatomy. I also bought an eyeshadow trio in I'm getting sunburned. I think everyone is going to love this stuff. I thought of you and your blog and was going to ask you if you had heard anything about this collection.I love everything I bought and all the colors are to die for can't wait for your thoughts on everything =)

  10. I am SO excited. I can't wait to see them on my Walgreens shelves. They often have WnW 50% off, and that's when I'll be grabbing them. I want to try the lash serum, lip liners, brow pencil, and possibly a few other items!

  11. G, can't wait for the new products. Please please post about the new glitter products! Thanks a bunch for your hard work in keeping up your blog!

  12. Thanks for the info! Everything sounds awesome! I am very interested in the lash serum. I will be getting some for sure =)

  13. I love the names of the new nail polish line! So cute and slightly nerdy!

  14. I can't wait for the polishes and the trios!

  15. Ah! I am so excited about these new shadows! Can't wait to see photos! I'm honestly becoming such a sucker for WnW shadows.

  16. I'm so glad you ladies seem as excited as I am about these new goodies! And if you don't follow me on Twitter, I want to tell you that tomorrow morning I'll be making a special announcement about a brand new Wet n Wild product that was NOT featured in this post. And it's one you do NOT want to miss--I promise you that. In fact, when I was told about it, I literally screamed! I cannot wait to share it with you!

    Roz: Consider yourself very lucky! These new products aren't really scheduled to hit shelves until mid-January, so someone at your Walgreens must have been eager to get them out there! Yay! I'm so glad you're enjoying everything so far. :)

  17. Just based off of the name I'm hoping that the Copper Color Icon Shimmer Pencil is the same one that was offered in the Holiday kits! I really like it and have been wanting a full sized version.

  18. These all sound great, esp the new polishes. The names are so fun, always a plus. Thanks, G!

  19. How exciting! I've actually seen the lash serum and the new eye shadow trios in my supermarket few days ago!! Couldn't help myself and picked up one of the trios, they all look gorgeous though! I went back today and a lot of the trios were gone! lol Looking forward to your posts about these new products! :)

  20. Omg just saw the new products at walgreens! The eye shadow trio looks great! The nail polishes are freaking gorgeous! The colors and finishes will make u guys die! Soo pretty and vibrant! The glitter polishes are absolutely gorgeous too! I got teal of fortune and gray's anatomy. Gonna wait for the 50% off sale to get all of the colors! =)


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