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Thursday, March 18, 2010

My interview with the President of One Bath and Body

When I first spotted the new eco-friendly bath and body line, One, at Target recently, I was immediately drawn to it and I shared some photos with you. The response to those photos was amazing (click here to see my original post) and I quickly discovered that many of you are just as excited as I am about this new natural, affordable, paraben-free, plastic-free line of bath and body products.

So when I was given the opportunity a few days ago to conduct a phone interview with the President of One, Glenn Abrahamson, I jumped at the chance. I wanted to find out more about this line and ask him questions that might help us all to get a better understanding of this new and intriguing company. So I hope that you'll take a moment to read my interview (I'm not just saying this, but it's a fascinating and very informative story!).

Recessionista: So can you tell me a bit about your background and how you started One?


Glenn Abrahamson: Well I was one of those people who had been making bath products in plastic containers and tubes for 25 years...Until recently, we had been producing bath and body gifts sets for retail shops...I was producing 5-7 million units per year, and it was satisfying but it bothered me at the same time because I felt like I wasn't doing what was right for the environment and I wanted to make a change in the way we make products not only in the bath category, but in the way we make products throughout the store. So I came up with the working title One...I wanted to create a brand that eliminated all plastics...Only about 3.5 percent of plastics are recycled in this country annually, and the majority of the 3.5% are water bottles. The fact is, the majority of recycling centers won't take [plastic shampoo bottles]...and we all know where they are ending up: in landfills...And it takes thousands of years for them to biodegrade...Everyone thought I was crazy [telling me] "You can't do it. How you are going to do this? It's not going to make sense." And it took two years to do it, but it's there and I'm trying to make this thing grow.

Recessionista: Wait a minute. Are you telling me that it only took you two years to get from concept to Target stores?

Glenn Abrahamson: Yes. I have to say that I have a great team of people...they are just fantastic. I couldn't have asked for better partners from day one. I've been doing bath for so long, that we have all the best people in place to make my crazy dreams a reality. I couldn't do this without them.

[We're in the process of revamping our website and] I want to make it a source of information. In fact, I just got some feedback from a customer who asked if we could make the cap on our lotion a little wider so that people with arthritis can open the tube more easily. That's a great point, and now I'm working on it. It's important to understand that if you work with your customers as a family, then you can work together to make new products and improvements. Another customer sent me an email and suggested that we add SPF to our Lotion Massage Bar and I said, "That's a brilliant idea!" So we're looking into it right now and I want to make sure that she's thanked online on our website by saying, "Hey, this was your idea and I really appreciate it."

Recessionista: That's fantastic, because I know that not being able to communicate directly with manufacturers is a source of frustration for me and many other consumers. So tell me, how can you keep your costs so low when you're not using plastic packaging?

Glenn Abrahamson: Trust me, it costs a lot more for me to produce a tube of lotion than it does the other guys with their plastic tubes and plastic caps. Aluminum is costing me 10 times the amount [of plastic].

...My father used to shampoo his hair with a shampoo bar...Sometimes what is old is new again, and when I came up with the shampoo bar it was based on what my father and grandfather used to use...so that idea came from them. But I'm bringing a new spin to it that has nice scents, PH balance and most importantly, recyclables. And when we talk about the tin [that the shampoo bar comes in], 50% of aluminum is recycled in the US [as opposed to 3.5% of plastic], so I would rather take less margin and put things in an aluminum tin and use something that's right for the environment because I know that in the long run, as the company grows, I'll make it up someday. I don't have to make it up now or two years from now. I'm trying to do something that's right before I think about the money. We're just trying to, overall as a company, give something back.

Recessionista: Can you speak a bit about your process, in terms of how you create your products, choose your fragrances and come up with the name of your products?

Glenn Abrahamson: I've got a good team behind me but the whole concept of One, the products and the fragrances all came from my head...my wife, who is my best friend and who I depend on for everything, was right there behind me as we were going through pre-production...and I got help to execute my ideas.

...The Oh My Gosh Lotion Massage bar--it was funny how that name came to be...When the pre-production bar was brought to me, I smelled it and said, "Oh my gosh" and said, "Oh! That's the name!"

Everything in the line...people had asked me, "Why don't you come up with a theme? Like a vanilla line, a pomegranate line, whatever" and I said, "I don't want to do that." I wanted to make the line with things that are going to help you throughout your day. Whatever you need, you can get from these essential oils. When we say, I Need This [the name of the lemongrass Bath Fizzer], lemongrass make you feel better and can help you jump-start your day. If you need a little pick-me-up when you come home and the kids are driving you nuts, you might want to use Blue Earth...it will give you a relaxing bath.

Or Honey Please, which calms your spirit. What do women need at different parts of the day or night that is going to make them feel better? And as we create new scents, if one product runs its course, I don't have to change a whole "raspberry" collection, I can change out certain elements and replace them with something new.

Recessionista: Wow, that's a fantastic idea and a real departure from the usual way that manufacturers present their products to us. Are they any plans to make a body mist or perfume?

Glenn Abrahamson: I wanted to do a body mist, I really, really did. But I cannot figure out a way to make a 100% biodegradable package because, with a spray, you've got that tube that goes into the bottle to suck up the fluid. Then you've got the spring loader and the cap itself, which takes 1,000 years to biodegrade. How do you do liquids with recyclable packaging? I just need to come up with a new way to do this. Maybe come up with a gel, a clear gel that can be more concentrated and put into an aluminum can...these are ideas that are floating around in my head right now.

Recessionista: Wow, so right now there's just no current technology to fashion a body mist bottle completely out of aluminum?

Glenn Abrahamson: No, I could mold the cap out of aluminum, but the problem is that spring...it can't be aluminum, it's got to be stainless steel and it will end up in a landfill. I just haven't been able to figure out a way to do it yet. The only plastic we do use is on the Bath Fizzer, and that plastic film is 100% biodegradable.

The only reason it's there is because the ingredients that make the fizz in your tub dissipate over a matter of three weeks. So it has to be air tight. And that's the only reason it's there.

...I'm sure I've made a lot of mistakes, but I'm counting on customers to keep me educated and keep me on my toes.

Recessionista: I love that you encourage such an open dialogue with your customers. Do you have any suggestions about what you might want to tell a potential customer who is thinking about trying One for the first time? Any recommendations about how to work your way through the line?

Glenn Abrahamson: I think it really depends on the customer. If you're a working mother, the first thing I'd do is go for the Bath Fizzers because I know what you're going through. You need that personal time. Tell hubby, "Hey, order pizza tonight...I'm taking a book and going to the tub with my Bath Fizzer and the rest of the evening is mine". It will help relax and rejuvenate you, because you know it's going to start all over again the next day. Go look at the product line and say to yourself, "What do I need?" and take care of yourself. We're trying to keep the price points so that, if you need something, it's there and you can buy it. It's not a luxury item where you have to say, "Do I deserve to spend 20 dollars on myself today?" You don't have to do that with our line. If you need something, and you want it, it's priced right.


Recessionista: I love that! Will the newly revamped website have a retail store so that we can purchase your products online?

Glenn Abrahamson: We're not going to do that because I support my retailers...In addition to Target, though, there are plans in the works for One to be available at select regional chains throughout the nation.

Recessionsita: I wanted to speak to you about Twitter for a minute. I know you already have a Twitter account, which is great, [click here for One's Twitter page] but I'm wondering if you have plans to do future giveaways, promotions, coupon codes, or that sort of thing?

Glenn Abrahamson: It's comin'. We first started off with the survey that you can take on our site and get a free lip balm. And another thing I'd like to do in the future is have customers do their own home videos about how they like and use our products. I'd like to post those videos on our website and then in return we'll send the person a little care-package. And we'd also like to have an area of our site where customers can write down their likes and dislikes about our products.

You know, one lady emailed me about how she wanted to take the One tins and recycle them into creative little trinkets in her house. And I said, "Send 'em over to me!" And I could easily see putting a little video on our site where we say, "Don't want to recycle our tins? Here's an idea about how to use them around the house or in your backyard." And of course, if we use your video on our site, we'll send you a care-package and a thank-you. I really want to make this fun.

Recessionista: Sounds great! A lot of my readers are thrilled that One doesn't use plastics in their packaging, but some people have criticized One for what they believe is excessive paper packaging. How would you respond to that?

Glenn Abrahamson: I did get comments from some people and I've written them back personally to let them know there's a reason for this. Let's take the Shampoo Bar, for example. In the container itself, if you take the tin out, there's a little cardboard "X" that kind of keeps the product lifted up about 3/4 of an inch.

The reason why I did that is, if I didn't put that there, it would make the container even smaller. And that means all the print and font would be even smaller on the packaging. Retailers are really concerned, especially on a new product launch, that the customers be able to know what your product is, and be able to read the package. When you're trying to explain a shampoo bar, well a lot customers aren't going to know what it is, or how to use it. So the instructions need more detail. And by law, it's a requirement for retailers that the font size needs to be a certain typeface. And if it's not big enough, the retailer will reject it. The UPC code has to be a certain size too. So by the time I met all of the requirements, I had no place else to cut [reduce] the packaging. Now, they can look at the lotion and say, "What a minute, that's a lot of waste in that cardboard box" which I agree. Well if I mold an aluminum cap that is wide enough so it can stand up by itself on the shelf, that's going to raise the price of the product by almost a dollar.


Here's the other issue: it's aluminum. If you're on the top shelf at Target and a bottle of lotion in a plastic tube falls on the floor, 99% of the time it's going to be fine. But if an aluminum bottle falls on the floor, it's dented. That would cause the retailer to take it and ship it back to us for return. And if you have a certain percentage of damages, the retailer won't want to do business with you. So the box was necessary to protect the aluminum tube.


Recessionista: Interesting! My hunch was that the extra packaging was just to avoid tampering. It hadn't even occurred to me that you might need to meet certain requirements by retailers, and I didn't even think about the damage that could occur if the aluminum tube wasn't protected. That totally makes sense, and it really speaks a lot about the time and care that you've put into this line. Thanks so much for the opportunity to be able to speak with you directly about One.


I hope you enjoyed my interview with the President of One, and please check back soon because I will be reviewing all of the products pictured in this post in the days to come. In the meantime, have you tried any One products yet? Is there anything in particular that you're planning to purchase the next time you're at Target?
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31 comments

  1. how interesting! thanks for sharing!

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  2. I emailed One about the surveys a while back. Imagine my surpise when I got a message from the CEO saying I could contact him anytime. I'm looking forward to trying more products.

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  3. Susie: I'm so glad you found this interview interesting (I did too!). And you are so welcome! :D

    Melody: Wow, that really says a lot about this company. I'd be pleasantly surprised too! After chatting with Mr. Abrahmson for about an hour, I can tell you that he is a very passionate, hands-on President and really seems to care about his customers. Can't wait to hear about what you think of your next purchases! :)

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  4. That's really nice to hear. :D

    I can't wait until I have some extra cash to spend on some new bath products. I'm totally going to check this company out! I also did the survey back when you first told us about it, and can't wait to get my lip balm. ^_^ I really love lip balms...

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  5. That was so awesome!!! I love the idea of this line and I'm going to Target tomorrow to check it out!

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  6. I'm still waiting on my free lip balm. I can't wait to try it!

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  7. What a great interview! It makes me enjoy the products that much more knowing how thoughtful the company is. I got a lotion bar about a week ago and sent them an email about how much I liked it along with a suggestion. I got a super nice personal email in return. I really hope they do well. Also, love your blog! You bring glamour to the frugal.

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  8. Wow, what a great interview! I so far have the lip balm, I'm itching to try so many more products. I'm glad they listen to their customers too, that's always a plus :)

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  9. i wasn't planning to buy One for a while but you have me wanting to try out several products if only to support such a great company! (so, all ur bath Fizzers are belong to me.)

    this interview was SO enlightening and you can definitely tell the President cares about the details as well as the planet.

    ROCK ON.

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  10. That is so cool that you got to interview him. He sounds like a great guy and business person. I bought the One shampoo bar for oily hair and I love it!!! I was skeptical about the lathering power, but it produced bubbles upon bubbles of fun on my hair. Plus, I love the way it smells. I'm sooo going back to get more One products. I took the survey for the free lip balm too. Sooo cool.

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  11. Wow, reading this definitely made me want to go buy some products now! This company really sounds great, and since I've never tried a shampoo or lotion bar, I'm going to make One my first company to try. I'm so glad you got to do this interview and inform us all how great a company they seem to be. I also am awaiting my lip balm and am eager to try!

    @Stephanie- I love "bringing glamour to the frugal"! It's so true!

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  12. I don't understand why people think this is original - I have been using LUSH Fresh, Handmade Cosmetics for years they have been making the same exact shampoo bars, massage bars, soaps, etc. I think this company is a copycat.

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  13. Hana: I'd love to know what you think when you get the lip balm, and also what you end up getting if/when you make a purchase at Target! :D

    PCS: Oooh, please let me know what you think when you see these goodies in person, ok? I think you'll love 'em! :D

    sniktme: Can't wait to see what you think when you get it! :)

    Stephanie: OMG, thank you so much! I love that: "glamour to the frugal"! :D And I am thrilled to hear that you already own and love some One products. And I also love that you rec'd a personal response to your email. That's fantastic. Thanks so much for sharing!

    Marie: Thank you! And I agree--it's wonderful to receive direct confirmation that a company is listening to their customers and actually encouraging feedback. That's one of the reasons I'm so excited about these products! So how do you like the lip balm? :)

    beautifulmonday: Yay!! I'm so glad that you seem just as excited about this new company as I am. And of course I would love to know what you think of the Bath Fizzers when you get 'em! :)

    K.Lo: Yay! I'm so glad you're enjoying the shampoo bar! I rec'd that one as well to test and I'm going to be using it for the first time today. I can't wait because, I completely agree with you, it smells divine! Can't wait to hear what you think of the lip balm. :)

    Tiff: I know, right? This is one of those companies that you just feel compelled to support! And I think it's awesome that you're going to give their shampoo and lotion bar a whirl! Of course I will be waiting for your review, so please please keep me posted after you get them, ok? I can't wait to see what you think, honey! :)

    Anon: First of all, I always think it's funny that when someone has something negative to say, they always choose the "anonymous" option. LOL! Anyway, I have to tell you that while it's easy to make the Lush comparison at first glance (heck, I made that comparison as well, as you can see in my original post!) if you actually took the time to read this interview (which I don't think you did or you wouldn't have written the comment you just left) you would see that this company is doing something no other mainstream retail bath company has ever done, and that is use NO PLASTIC in their packaging. I hate to break it to you, but Lush uses a lot of plastic in their packaging (look at the shower gels, etc.). Also, if you had read this interview, you'd see that the concept of shampoo bars has been around since our fathers' and grandfathers' eras (and even earlier). The president of One was actually inspired by the shampoo bar his grandfather used. Hope that clears up some things for you! :)

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  14. Even though it's great to see a line available to mass marketers that is focusing on lowering packaging and helping the environment, I lost a lot of respect for One when I looked at the site and saw many, many products that were near identical to those from Lush - name, scent (attempted, anyway), and look of the product. How can he claim that these ideas came from his head?

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  15. And, anon, PS: I've used *several* Lush products over the years, and I can confirm that One's products are hardly "the exact same". Far from it, actually, and I think you'd agree if you actually tried a product or two--especially since you indicated that you're very familiar with Lush's products. One's products are about half the price (or less) than Lush, I can get them at my local Target (and not have to pay Lush's shipping fees), the Bath Fizzers come pre-split so I can get four uses out of one ball, there is no plastic packaging whatsoever, and finally, I just happen to prefer the fragrances (so far) of One's products over Lush's products. For me, One products just smell nicer, softer, and not as overpowering as many of the Lush products I've tried. That's totally a personal and subjective thing, I know, but I just wanted to give you some differences since you claim that One's products are "the exact same thing" as Lush. I hope that helps!

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  16. Regarding your post to annonomous, Lush uses recyclable plastic for their products that biodegrades quickly. They have thought it all through. And it's more than just the idea of shampoo bars, solid massage bars, etc - the company went as far as to directly copy products from Lush. Take a look at "Berry Swirl" compared to comfortor: http://www.lushusa.com/shop/products/bath-shower/bubble-bars/the-comforter-bubble-bar

    And how about "Calming Bar" compared to Wiccy? http://www.lushusa.com/shop/products/body/massage-bars/wiccy-magic-muscles
    Take a look at "oh my gosh" on the same spot on the One site, and then check out Lush's therapy: http://www.lushusa.com/shop/products/body/massage-bars/therapy Seem a little familiar?

    How about "honey please" bath fizzer compared to honey bee? http://www.lushusa.com/shop/products/bath-shower/bath-bombs/honey-bee

    And the hair biscuit shampoo bar is not only jasmine scented, but also look an awful lot like Godiva: http://www.lushusa.com/shop/products/hair/solid-shampoos/godiva

    I could go on...there are products that look just like and/or claim to be scented like: Karma Komba shampoo bar, Karma soap, Honey I Washed the Kids soap, Avobath bomb, big blue bath bomb, blue skies and fluffy white clouds bubble bar, and, what really gets me, squeaky green shampoo bar (One is marketing a bar called Squeaky Clean). As I said, I was really excited to see a line catering to environmental concerns available for mass marketing, but when I looked at their website (which I'm glad to hear is in the process of being improved), I became very upset by all the blatent rip offs. When I read in the interview that he said the product names, scents and ideas came from his own head, I just got even more upset. I make natural bath products and I would be very offended if someone stole and marketed my product ideas, especially if they then claimed they were their own original ideas.

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  17. C.M.: While I thank you for sharing your opinion, I'm going to try to steer away from being "The Defender of One" on this blog post (see my response to the anon commenter above).

    All I can tell you is that once I took a closer look at the packaging, products, and fragrances that One has to offer, the LESS similarities to Lush I saw. I totally admit it's easy to make that comparison--at first--but as you explore the line, I think you might begin to discover that the fragrances are no where near the same (when you actually smell them), and the packaging is different as well because Lush uses a lot of plastic where One uses none whatsoever. Granted, there's only one or two ways that you can package a solid shampoo bar (without using plastic), however the concept of a shampoo bar has been around since long before Lush. All I can tell you at this point is to give One a try (if you want to) and let their products speak for themselves. If you think they're inferior to Lush or just a "copycat" after you try them, so be it. But they just might surprise you, because so far, I find myself gravitating to One's fragrances and formulas far more than I have ever been drawn to anything I've purchased from Lush (and I've purchased a lot, believe me). And also, One's commitment to using absolutely zero plastic in their packaging is something I have yet to see any other bath retailer do, and it's hard to not support that.

    I hope that helps, and please keep me posted if you end up trying anything, ok? I'd love to hear your honest opinion. :)

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  18. ...actually, the black plastic pots from Lush are really hard to recycle. Most recycling places won't take them. :o

    I think the whole "copy cat" thing is silly. Where would we be if only the first person who came up with shower gels still made them? I'd love it if more companies started making shampoo bars and such. They're handy. :o

    And I have issues with a lot of Lush's policies, so I'd like to be able to get those types of products from another company. I know a lot of etsy people and stuff sell similar things, but I love the idea of being able to run to Target for my stuff instead.

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  19. good point, it is great that so many companies are making sustainable products! all the better for our environment. i love LUSH, but i will have to check One out and see for myself.

    however, CM has a great point... these products seem EXACTLY the same as LUSH! the idea of solids is great, but why not be unique in what they look like/scents?

    and don't the bath fizzers have plastic wrapping? It's great that its biodegradable, but how can One claim they don't use plastic when they obviously do?

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  20. C.M.: Thanks for your comment (and I appreciate that you didn't try to hide under the cover of "anonymous"!). I have to restate that I'm not trying to be the "Defender of One" in this post. While I appreciate your comment, I have to say that if you feel this strongly about the comparisons to Lush, I would suggest contacting One directly with your issues. My role is to give my readers info about new companies and products, and while I too, made the obvious comparison to Lush when I first discovered these products, I also came to discover, after using them, that they're really not similar at all. I can't count how many times I've been disappointed after ordering things from Lush based on names and product descriptions, only to find that the products smelled very "aggressive" and herbal, and just not what I was expecting. Again, that's not to say Lush doesn't have some great products, but for me personally, I just find myself preferring One's scents over Lush's now. They appeal to me much more than the things I've tried from Lush. So I think there's enough room in the marketplace for both. Does that make sense? That's just my opinion and if you don't agree, that's absolutely fine! And as for the plastic, I have to echo Hana in that it's nearly impossible to find a recycling center (at least in my area) that will take those types of bottles. So I have to commend One for their efforts in eliminating that issue altogether. Thanks again for your comment!

    Hana: Thanks so much for your comment--you have some terrific insights! :) And I agree that it's frustrating to try and recycle bath and body bottles only to have them rejected at the recycling center. I really hope that changes soon!

    Mia: All I can tell you at this point is to reserve your judgment until you try some things from One. For me personally (and I'm not saying that you'll agree with me--this is just MY opinion) I find myself drawn to the fragrances of One far more than I have been drawn to Lush's fragrances, which can be quite strong, herbal, and sometimes medicinal (to me). As for the plastic on the Bath Fizzers, as indicated in this interview, there's a specific reason why One has to use the 100% biodegradable film on those, and that's in order to preserve the efficacy of the actual product. And they are not being deceptive at all about it, as I tried to illustrate by featuring a photo of the top of the canister that clearly lets you know that there is plastic in that package. I hope that clears that up! :)

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  21. Fabuless Beauty: Thank you!! :D

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  22. I loved this interview! R, your questions were wonderful. You covered everything that I wanted to know about One.

    Every idea is so well thought out and when Glenn wants something implemented into One, he goes for it! I love how this company tries to be as environmentally friendly as they can be, without raising costs.

    I am definitely picking up an "Oh My Gosh" bar. It sounds like, OMG, amazing. "It tingles as it glides on your body?!?" How could it get any better than that?

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  23. Shela: Thank you so much, sweetie! I was really trying to ask questions that I thought readers would want to know the answers to, and I'm SO glad you were happy with them! You totally made my day. :) And as for Oh My Gosh, I would *love* to see you review that on your blog! xo

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  24. I checked out One at Target a few weeks back and I'm totally going to try out the massage bar. They only had Peppermint or mint or something or other in the massage bar. I hope they come out with more scents.

    I'd rather buy from One than Lush. It's cheaper, packaging is nicer, and I don't get a headache from the strong smell like I do when I step into a Lush store.

    Great interview and can't wait to read your reviews on the products.

    LOLing at my word verification: red bra

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  25. This doesn't exactly have to do with One, but when I was at Target, checking out the line in person, I looked for E.L.F. for the 2nd time in March. We still don't have it. Now, I've convinced myself we'll never get it! I thought all Targets were getting E.L.F. It was a big letdown.

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  26. Why of course, my dear! Happy Saturday!

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  27. LT: LOL at the word verifcation! I've experienced a few funky ones myself over the years! :) Also, I'm glad I'm not alone in my experience with the stronger-smelling Lush products. It can definitely be a bit overpowering, and I think that's one of the things I love the most about One so far. The fragrances are just so soft and soothing. I can't wait to see what you think of massage bar when you try it. :)

    Melissa: I'm sorry that you haven't seen elf at your Target it. All I can say is, it's coming! We just got our elf display last week at my local Target, so keep the faith. :)

    Shela: Right back at ya, honeypie! :D

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  28. I'm in love with the hair biscuit shampoo, I don't want to use any other shampoo right now. There are a few sellers on etsy that have lotion/butter bars and bath products which I really love, so I haven't tried those yet. As far as the Lush comparison, I can drive 3 minutes and have a One product in my hand for $5, compared to having to order online and pay shipping with any major bath company which isn't near me. I'm an impulse shopper, I want to be able to reach out and grab a product of the shelf, lol!

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  29. I just got the Mom's Cherry Pie lip balm and it is YUMMY! I must convince myself that it's not edible! :D

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  30. I have a lip balm from them and I was really surprised by how good it is!

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