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Tuesday, May 12, 2015

NEW Colourpop + Rumer Willis Collaboration: Rumer Has It Collection

I received some exciting press info today that I wanted to share with you, and if you're a fellow DWTS fan (I've never missed an episode!), I think you'll be extra excited about this one. Check it out:

Colourpop has just launched the Rumer Has It collection, which is a collaboration with Rumer saw Willis. Rumer actually wore these products during last night's epsiode of Dancing with the Stars (for the "Contemporary Fusion" Swan Lake performance). Before we get into the details about this collection, you must watch the dance if you haven't seen it yet...

I've been a big fan of Rumer and Val all season, and I'd be lying if I said I wasn't ALSO looking closely at her makeup all season (her lip colors are always gorgeous; I even tried to find out which shade she was wearing on the season premiere and accomplished that via Instagram with some help of some kind readers). 
So how funny is it that I was literally just wondering about the lip color she wore during last night's performance, and then this morning this hits my in-box:
(image source: Rumer Willis Instagram page)

(image credit:
May 11, 2015 (Hollywood, CA) –Actress and singer/songwriter Rumer Willis debuted the “Rumer Has It” collaboration collection by ColourPop Cosmetics on tonight’s episode of Dancing With the Stars for her Swan Lake inspired semifinals performance.

“I am so excited to be partnering with Colourpop Cosmetics for my ColourPop collaboraton "Rumer Has It.” I wanted to create something that spoke to my character on tonight's Dancing With The Stars- the capsule is both edgy and feminine and I'm so excited everyone can try this amazing make-up.” – Rumer Willis

“We are so excited to announce our collaboration with Rumer Willis! Rumer is a young talent with so many amazing facets. She is strong, fashion forward, talented, and humble; she truly embodies the Colourpop girl. At Colourpop we pride ourselves on identifying current trends with our customer base and being adaptable to them. Like Rumer, the Colourpop girl is always ahead of the game and stands unique with confidence and strength.” – Laura Nelson, SEED Beauty

“Rumer Has It” is a 6-piece collection consisting of 4 eye shadows and 2 “Lippie Stix”. Each product in collection retails for $5:

Dark Red Lip – “Blood"

Nude Lip – “Pinch”
Gray Metallic Shadow – “Feather”
Silver Metallic Shadow – “Ice”
Dark Green Metallic Shadow – “Raven”
White Metallic Shadow – “Swan”

This collection is available now on the Colourpop website HERE (all products are $5 each).

Will you be picking up anything from this collab? Are you a fan of Dancing with the Stars? Have you been watching Rumer & Val this season (and, like me, noticing her makeup)?


  1. I'm a huge fan of DWTS!! I have to say though, I've been rooting for Team Rallison and Team Houghkin this season. Rumer has had great makeup however, and I can't wait to try this line!

    1. Agreed about Rumer's makeup! And you know, I honestly would be sincerely happy for ANY of the final four if they won. I can't recall a past season where I've been so divided in my love...I think they all deserve that mirror ball for their own reasons. :)

  2. Are these limited edition colors? If so, it makes me think the show is staged. How can you create a collection themed off of a dance, in less than 24 hrs, unless dwts and colorpop knew about the dance, and knew Rumer would be in the semi-finals months ago? No?

    1. Since the colors are versatile and could be easily adapted to fit any "theme, " I'm guessing that they planned the collaboration a while back, but perhaps didn't specifically tie it to this dance until probably a few weeks ago (I would imagine that the couples or at least the choreographers loosely plans things several weeks in advance). It feels like they wouldn't really "need" her to be on DWTS to release this collection, but it's probably a bonus that she's still there. :)


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