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Monday, February 4, 2013

New for 2013: Jesse's Girl adds 27 new shades to the JulieG nail color collection

Attention polish lovers: Jesse's Girl just added 27 new shades to the Julie G. line. Take a peek:

Jesse’s Girl Cosmetics is proud to announce the expansion of their popular JulieG Collection.  These 27 new nail colors were once again designed by top YouTube personality Julie Gutierrez (JulieG713). With a variety of shades, from sparkly, girly pinks to bright blues and greens, there’s a color for everyone. At such an affordable price, you can rock new trendy, fashion-forward nail colors at any budget!

A self-proclaimed girly-girl and self-taught makeup & nail artist, in 2008 Julie began filming makeup & nail tutorials on YouTube from her bedroom and has since reached a global audience of over 100 million views. Her videos range from colorful makeup looks to edgy nail designs and even fashion tips during the weekly “Fashion Friday” segment.

Keep reading for the full list of new shades and some bottle shots...

A Star is Born- Silver glitter      

Beach Bonfire- Orange

Black Sheep- Black

Bubble Bath- Shimmery pale pink

Cabana Boy- Blue

Cleopatra’s Cobra- Gold glitter

Cotton Candy- Light pink

Damsel- Fuschia

Dolled up Dorothy- Sparkly burgundy

Freshly Squeezed- Creamy yellow 

Holla-peno- Green 

Light it Up- Clear multi-colored glitter

Liquid Metal- Sparkly brown

Little Fairy- Dark sparkly pink 

Love Potion- Pale pink 

Platform Wedges- Brown

Secret Treasure- Purple glitter

Shark’s Cove- Shimmery mint green

Shoe-a-Holic- Bubblegum pink

Sound the Alarm- Red

Southwest Sunset- Sparkly mauve

Sugar Rocks- Bright pink glitter

Sushi for Two- Coral-pink

Tokyo Nights- Navy

Umbrella Drink- Sparkly orange-pink

White Orchid- White

You-niverse- Gold mixed with green and blue

Shark’s Cove- Shimmery mint green

Sushi for Two- Coral-pink

Holla-peno- Green   

Dolled up Dorothy- Sparkly burgundy

JulieG Collection (SRP: $3.99) is available at Rite Aid stores and


  1. I posted about these as well! I'm SO glad they made Light It Up permanent as it was an amazing shade form the holiday collection! I have it up on the blog & if you missed out I urge you to grab it now that it will be available again!

  2. i just cant justify the price of these for the amount you get, i personally think its ridiculous. Do they ever go on sale?

    1. Yes, Jesse's Girl goes on sale quite often at Rite Aid, and also Rite Aid often runs general nail polish promotions that include JG polishes.

      As for the size/price, I'm not seeing these at "ridiculous" as you said, since L'Oreal Colour Riche polishes are just a tiny bit larger (0.39 oz vs. 0.35 oz) and those retail for $5.99 each at Walgreens. $3.99 for 0.35 oz seems about average to me (of course not as inexpensive as WnW or SC). Hope that helps!

    2. These polishes are amazing quality, awesome pigmentation, great formula, etc and for $3.99 it's actually quite a steal!

  3. I bet G. will be purchasing Holla-Lenore Green! I gave a feeling that there are several that I will want. I live Spring nail colors!

  4. That was Holla-Peno. My spell check us annoying

  5. I saw these in one of my local Rite Aid's about a week ago and they were all gorgeous. I had a hard time deciding which ones to get, but I ended up with Shark's Cove, Holla-Peno, and Freshly Squeezed.

  6. I didn't realize these were available to buy online. What have you donnnnne?!?

  7. Ooooh I love Holla-Peno and Dolled Up Dorothy! I'll have to look around to see if this brand is carried around here. I don't remember seeing it before...


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