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Thursday, December 6, 2012

New Olay Fresh Effects BB Cream! Skin Perfecting Tinted Moisturizer

Note: I didn't add the exclamation point in the name of this product--it's written that way on the tube.

A huge thanks to reader PuffyLuvzMusik for the heads-up that Olay just released a new BB cream that is now available on the website. I believe this is the first US BB cream that actually calls itself a tinted moisturizer (I'm perplexed!):

image source:
Olay Fresh Effects BB Cream! Skin Perfecting Tinted Moisturizer with Sunscreen
(retail: $14.99, 2.5 oz) 

It's hard to tell in the image above, but I believe this product is SPF25.

Keep reading for all the details...

From the website:

Sunscreen + 6 Skin Perfecting Benefits

Evens Tone

Fresh & free: No oil or PABA. Just the good stuff.

All-in-one solution for instantly brighter-looking, smoother-feeling, more even skin tone.  BB Cream, also known as beauty balm, is one of Asia's hottest beauty sensations.  Its multi-tasking formula works to moisturize, brighten and help protect skin from harmful UV rays.  This silky, tinted lotion blends effortlessly with your natural skin tone, helping hide imperfections and minimizing the need for concealer and foundation.  With just one use, skin will be left glowing and naturally even.  For an even fresher effect, use together with an Olay Fresh Effects moisturizer.

Fresh & flawlessly beautiful models get air brushed.  We get Olay BB Cream, with 24-hour hydration and a splash of sheet color for a flawlessly radiant look.  Say bye bye to blotches and imperfections, and hello to instant skin-perfecting coverage.

Made in USA

Active Ingredients: Avobenzone (3%, Sunscreen), Homosalate (4%, Sunscreen), Octisalate (4.5%, Sunscreen), Octocrylene (2.6%, Sunscreen)

Inactive Ingredients:
Water, Glycerin, Niacinamide, Polyethylene, Dimethicone, Titanium Dioxide, Isopropyl Isostearate, Aluminum Starch Octenylsuccinate, Behenyl Alcohol, Cetyl Alcohol, Stearyl Alcohol, Sorbitan Stearate, Benzyl Alcohol, Panthenol, Tocopheryl Acetate, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Methylparaben, Isohexadecane, Fragrance, Dimethiconol, Ethylparaben, PEG 100 Stearate, Propylparaben, Cetearyl Alcohol, Cetearyl Glucoside, Sodium Ascorbyl Phosphate, Polysorbate 60, Stearic Acid, Palmitic Acid, Iodopropynyl Butylcarbamate, Myristic Acid, Camellia Sinensis Leaf Extract, Laminaria Saccharina Extract, Iron Oxides

Well this is certainly interesting, isn't it? Like I said at the top of this post, I believe this is the first US BB cream that actually calls itself a tinted moisturizer. I wasn't aware that a product could be both! I have to admit I'm a little confused by this one, but I certainly want to try it. Thoughts?

Thanks again, PuffyLuvzMusik, for the great heads-up about this one!


  1. I notice on the walmart website CoverGirl has a bb cream now too I might try that one and the price range for it is around $6 bucks way cheaper than the other bb creams out there

    1. Just an fyi, the CG BB cream is their tinted moisturizer, just repackaged (exact same ingredients):

    2. Either way is so and awesome product, I been doing testing on all the tinted and bb creams is worth the time to try it

  2. Wow two whole shades?! How is it these companies continue to neglect such a large demographic of skin tones darker than medium?

    1. Actually, this seems to be one of the things that US BB creams are resembling when it comes to original Asian BB creams, which traditionally only come in two or three shades due to their color-adjusting properties. I don't know if this particular BB cream will adjust to all skintones of course, but that is the premise behind true BB creams.

    2. I feel like that's just an excuse to neglect darker skintones.

      Sure in Asia where there isn't such a heavy 'ethnic' demographic to cater to, and their ideal is lighter skin, so they can get away with it.

      But really? In 2012-almost-2013 America? Where there's a good percentage of the country with darker skin that's exlcuded shade-wise from most general foundation products anyway? This is just annoying at this point.

      Pretty sure if I swatched this on my skin it would 'adjust' into an ashy, chalky mess. :(

    3. Candi: I COMPLETELY see your point and understand exactly what you're saying. That's why I was happy to see Maybelline offer deeper shades in their BB Cream (although it's not really a BB's a very good tinted moisturizer). I agree that in the US and elsewhere it would be wonderful to have a wider range, but I also think it's important to keep in mind that the original premise of the BB cream is to offer only a few shades that self-adjust (so the argument about not having suitable shades for deeper skintones holds true for lighter skintones as well--I hear tons of complaints from very fair-skinned readers who can't find a bb cream that works for them). Hope that makes sense!

      Also, I'm very excited to see IMAN's bb cream line, which promises to offer a wide range for every skintone (I posted about it a while back). I've heard that Palmer's bb cream offers shades for deeper skintones too (they have a medium/dark shade) but I haven't been able to find their bb creams anywhere in my area yet. :(

    4. Thanks for taking the time out to reply to my rant. Haha. Sorry, I know traditional bb creams cater to a very select range of skin tones, I just wish that there was more than ONE fake option (Maybelline's-not-even-a-real-bb-cream) when it came to using them.

      You'd figure we have the technology to make the idea of a bb cream work for a wider range of skintones, but it's just insulting sometimes because it feels like 'we' are left out of the trends.

      Not to mention finding affordable and easy to find shades of regular foundation with a variety of shades is a nightmare anyway. :c

      I know there's really nothing people can do about the lack of diversity in commercial products, but I always get really excited when I see new items on your blog only to be disappointed that not one shade in the line would even come close to my skin tone.

      That's why I just stick to nail polish. lol. :P

  3. Well at least they're honest about being a tinted moisturizer. Western BBs are just not even close to Asian BBs. I might try this out anyway.

  4. Wow nice TWO shade range...what in the world is wrong with these companies!!

  5. Huh. At least they're not covering up the fact that Western BB Creams are just hyped-up tinted moisturizers. That's a good value, anyway; it's $6 an ounce! I would actually think about picking it up if not for the crappy shade range, especially when I'm an NC42 -_-


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