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Wednesday, July 13, 2011

Nuance Cosmetics by Salma Hayek (pic heavy)

If you don't live near a CVS, I suggest making friends with someone who does, because I just spotted the brand new Nuance Cosmetics collection at one of my local CVS stores and WOW, it's absolutely lovely.

If you missed the initial press info I posted back in May, here's what you need to know:

Actress Salma Hayek is stepping into the mass-market beauty business with a new makeup line exclusively for CVS/pharmacy called Nuance, which is slated to hit store shelves in August, according to published reports.

Hayek reportedly has been conceptualizing the initiative for a decade and took three years off from acting to create the collection, which ranges from makeup to hair care to skin care products. Products in the 100-SKU line are priced between $7.99 and $19.99.

The collection was inspired by Hayek's grandmother, who was a Vichy Lab-trained cosmetologist and incorporated Native American and Mayan ingredients into her beauty treatments.

My initial impressions of the cosmetics collection (note: I have not seen the skin or haircare collections yet):

The packaging looks elegant but not stuffy. I love the botanical artwork on the packaging (each product range has its own plant or flower), and I think there is a nice selection of products that would work with a variety of skintones. There are unexpected touches and unique items throughout this collection that really grab your attention. You'll find no holographic body glitter here; everything is in beautiful earthtones and wearable shades of pink and coral, BUT, I think Ms. Hayek has proved that wearable cosmetics don't have to be boring; I was so excited looking at everything I could hardly contain myself!

So let's start from the very top of this wall display and work our way down, shall we?

Let me first say, THANK YOU SALMA HAYEK for enclosing all of your cosmetics in sealed boxes and/or safety seals. Yes!

So let's start with the Color Vibrance Lipsticks:

As you can see, the tubes in this display have the bottoms facing out. Much like the CoverGirl Lip Perfection lipsticks, there's a plastic version of the shade encased in Lucite at the end of each tube. I couldn't really tell if there were shimmers in this collection--all of these shades look to be cremes but since I couldn't open anything (thankfully!) I really don't know if there are cremes, shimmers, mattes, sheers, etc. in the range.  No out of the ordinary colors here--nudes, soft pinks, corals, reds and browns. Also, I believe these retail for $8.49 each.

 If my memory serves me correctly, the Ultra Shine Lipglosses retail for $7.49. All of the glosses seem to be cremes, but there might be some sheers and shimmers in this range too--I didn't get a really good look, although that beautiful bubblegum pink caught my eye. It looks like it might be a wonderfully pigmented creme gloss.

Next we have the infamous Lip Quads (there's a cool one and warm one). When my pal Amber got a sneak peek at the entire Nuance collection (lucky gal!) she tweeted an awesome pic of these and called them "Optimus Glam", which I LOVE. They're so transformer-ish!


Oooh, this Rose Petal Hydrating Balm totally captured my attention! It seems very Smith's Rosebud Salve-esque, don't you think?

Next we have five shades of  Flawless Wear Tinted Moisturizer and one primer:

Smooth Start Skin Primer

Here's the Front & Center Concealer & Brightener, which is dual-ended and comes in four shades, one of which is probably the truest peach concealer I've ever seen at the drugstore! This made me so happy I bought it on the spot (stay tuned for a future review).

Next we have the Flawless Coverage Mineral Foundation, which I am SO excited to try (you know I'm a powder foundation devotee!). I believe this foundation retails for 13.99. It comes in five shades: Light, Light/Medium, Medium, Medium/Deep and Deep.

Next we have four shades of  Flawless Mineral Cheek Trios and two shades of Translucent Finishing Powder (Light/Medium above, and Medium/Deep below).

Here's a close-up of one of the Flawless Mineral Cheek Trios:

These are neat because they each contain a blush, a bronzer and what appears to be a MAC MSF-type of finishing/highlighter powder.

Next we have the Brow Kits, which come in two shades. I believe these retail for $9.99 each.

Moving on to the eye cosmetics, we have two Eye Quads, which have the same packaging as the Lip Quads I showed you earlier. These come in Neutral and Smokey. I actually purchased the Neutral quad, which I will post close-up pics of tomorrow!


Here we have the Mineral Eyeshadow Duos. There are some shimmery shades here, but there are also lots of MATTES! Yay! In fact, the first duo on the left above contains two matte shades, and I think the first duo in the pic below contains two mattes as well. I purchased the duo on the far right (above) called Sheer Plum/Putty and the matte taupe shade, Putty, is GORGEOUS. I cannot wait to try it and review it for you! These retail for $9.99 each.

And finally we have three shades of Gel Eyeliner pencils, Lash Serum, Ultra Defining Mascara and Ultra Volumizing Mascara.

But one product I did NOT see in this display is the one featured below, which was in a poster on the side of the display:

I looked all over for this Lights, Camera, Action Eye Trio but I couldn't find it. It looks like there's a creme eyeshadow stick and maybe an eyeshadow primer in this product? I'm not sure but I can't wait to see it in person.

Oh, and they had ingredients lists available, so I thought you might be interested to see (click any image to enlarge):

Looking at the ingredients above, it looks like some of these product are not vegan (I see carmine and lanolin in some of the products) but I also want to note that on all three of the products I purchased, I spotted the little bunny logo, which means they're cruelty-free.

So, what do you think of Nuance so far? Anything jumping out at you? I'm beyond excited to play around with everything I purchased (the concealer, Eye Quad and Eyeshadow Duo) and I'll post pics and swatches tomorrow!


  1. Ohh I can't wait to try this. I just hope that Mrs Hayek remembers she's hispanic and has a variety of foundation or tinted foundation that will match all the women out there who cannot find a decent color at the Drug Stores. The only DS foundation that fits my NC40 skin is the Revlon Colorstay. I'd love to find a NUANCE one to add to that small collection :) I'm very excited and everything looks nice and very elegant for DS. I'm hoping her skin care line is coming pretty soon. I'm more interested in that as well.

  2. Thank you for all the info you give your readers. I appreciate this. I have CVS bucks burning a hole in my pocket, now I need to find a CVS that has this.

    1. The CVS by my house sells the make up for $20 or less however, her other stuff, eye renewal and age fighting etc. is all most $30. I thought EVERYTHING was under $20. Am I wrong?

  3. Gianna, I am seriously SO IN LOVE with you right now! Thanks for the taking the time to snap so many helpful photos for us! I cannot wait for this line to hit my local CVS store because I counted at least 7 items that I want to try IMMEDIATELY.

    I would love to know the ingredients for the Smooth Start Skin Primer because I am currently searching the market for a good one, but it doesn't seem to be listed in the info booklet. That's okay though because I think I will wait for this line to launch before I do anymore makeup hauling. I was just wondering if it could contain the same ingredients as the primer that I've been eyeing at Sephora. :)

    Anyway, I am eagerly awaiting your reviews on the products that you picked up!

  4. oooh~ i cant wait for your review on the concealer! i've been looking for a peach one, and been wondering if the bobbi brown was my only option (do you know any good ones?). totally awesome news :)

  5. This looks like a great selection! I still have my $3.50 in extrabucks so maybe my CVS in my area will have Nuance on display. I can't wait try. Great post!

  6. holy carp - I had forgotten about this new line! OMG - I MUST have the lip quad and the shadow quad - if only for the packaging!! TOO cool - thanks for posting this!

  7. I LOVE this!! I can't wait to try some of it. I had no idea about this new makeup line! Just a quick question, has this already hit stores? I haven't seen it at my local CVS. thanks the great post & pictures :)

  8. W00t. Another makeup line YAY!
    Hope these come to my CVSs soon, but even so I'll probably wait till reviews start pouring in or there's a sale going on...

  9. Wow, what a well thought out collection! I even think there are things for cool complexted (?) blue eyed blondes! Too bad it will be awhile before I make the hike to CVS!

  10. I'm really interested in that Hydrating Balm. All the colors are very inviting...I'm sure that if our lame CVS has this line I'll be picking up quite a few things. I'm a sucker for neato packaging. :)

  11. WOW. So many great things! I really like the look of those lip glosses and eyeshadow quads! Since my CVS is seriously the SLOWEST CVS ever, looks like I might be waiting a bit:) LOL

    Great pictures, G!

  12. I'm mostly looking forward to lip color and skin care. I hope there is many foundation colors.

  13. Oh everything looks so nice, am looking forward to your reviews! She has similar skin color to mine so I will check these out when we get them out this way at Longs.

    btw, I miss getting your blog emails, hope to see them in my inbox again soon.


  14. I hope it will be available on the CVS website because we don't have a CVS anywhere near here :(

  15. This looks super cool. I do wish that she had a website with a list of all the products on it!

  16. in my never ending quest for the perfect lip balm, I got the Hydrating one from Nuance after reading your post... meh.

    it smells divine... like roses from your Grandmother's garden, but I find it thin in consistency, which isn't a bad thing if it actually did what it promises.

    hydrating - not so much - and the product is far down the throat of the container [which is super cute] so you aren't getting as much product as you think. also, the top has a lock twist that you may miss and have the top come off in your handbag, so be sure it is securely twisted back on before dropping it back in your purse.

    now to see if my local BB&B has Buddha Balm... I was really hoping that I would have loved this product... it smells so divine!

  17. the Nuance is all on sale at the CVS website right now, with $15 off $60 and free shipping and a summer sale of -25% right from the get go. I just got $100 worth for $49!


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