Thanks so much to readers Laura, @butterfly0901 and @coilsoflove for letting me know about this one!
Target online is now carrying select BH Cosmetics. As you'll see when you click that link, the selection is limited (for now?) with some palettes, brush sets and a few other items. I have no idea if BH Cosmetics will eventually be sold in-store at Target, but I'll talk a bit more about that below.
So why is this good news?
Well as you know, BH Cosmetics normally requires you to spend $50+ for free shipping when you order online through their website, unless they're running a special promo. Yes, they run great promos and sales, but if you really want something and don't want to wait for the next promo, you can now order online through Target and only have to spend $25+ to receive free shipping. And if you have a REDcard, you get free shipping on ALL purchases plus 5% off all purchases in-store and online. By the way, if you don't already have a REDcard, you don't need to sign up for the credit card. I have the REDCard debit card and it gives you the same benefits (free shipping + 5% off all purchases in-store and online).
And as you know, Ulta carries a very limited selection of BH Cosmetics (just collabs at this time), so it's nice to now have two retailer options in addition to the BH Cosmetics website. And of course you can also periodically find BH Cosmetics at the discount stores like Ross, TJMaxx and Marshalls, but that's the luck of the draw.
What else is coming to the Target beauty department?
Well first let's talk about Sonia Kashuk. There are rumors that Sonia Kashuk has left her brand. I have not seen any official announcements, but as many of you have shared, the official Sonia Kashuk Instagram page has been deleted. There is this Sonia Kashuk Instagram page, but I'm not sure if that's a verified account. Also, the Sonia Kashuk website, which used to showcase all Sonia Kashuk products, now redirects you to the Target website. And the Sonia Kashuk Facebook page and Twitter page have been deleted. What does this mean for the future of Sonia Kashuk at Target? I have no idea. I'm guessing that if she did leave, the brand will continue on without her at Target. But I guess we'll have to wait for an official announcement.
WWD published this article three days ago announcing that more K-beauty is coming to Target on January 15 (this Sunday!). The products will be hand-picked by Alice Yoon, who is the founder of Peach & Lily. Some of the products will include: 24/7 Cosmetic Highlighter White, as well as products from AprilSkin, Caolion and Mizon. Prices will "range from $7 for the AprilSkin Deep Cleaning Facial Cleanser to $38 for the Mizon Snail Repair Cream."
And speaking of K-beauty, according to an article published on WWD just hours ago, Missha products will be available IN-STORE at Target soon (not just online as they have been for months now).
The above K-beauty news aligns with the fact that many of you have said that your Target locations are currently poised for a huge cosmetics reset. I'm hearing from many of you that several shelves are bare right now and things are being changed around, with various products on clearance, so I'm guessing that we'll be seeing more new products and brands in the very near future. It sounds like NYC New York Color is exiting Target and other US retailers and, as I mentioned last summer, their US social media sites are no longer in existence (they are still an active brand in Canada and other countries, but it looks like they're exiting the US market although I don't have official confirmation on that). So who knows which brand(s) will fill that slot in the permanent cosmetics wall. BH Cosmetics, perhaps? I guess we'll soon find out.
Thanks again, Laura, @butterfly0901 and @coilsoflove for the hot tips about the BH Cosmetics!