Thursday, July 28, 2016
What Happened to NYC New York Color?
It's no secret that NYC New York Color (owned by Coty) has a smaller presence in retail locations than it did a few years ago. In early 2015, NYC exited Rite Aid, and I know that some CVS locations no longer carry the brand (some still do, though--it depends on your region). In my area, you can still find NYC at CVS, Target, Walmart, and Kmart, although I know that's not the case for many of you.
At any rate, their presence has been shrinking over the past few years. And today, I received a tip from reader Laurie letting me know that ALL of NYC's social media channels have been deleted. You can check that for yourself by clicking these links:
As you can see, all of those channels no longer exist. As of the time of publication, their website is still active.
So what does this mean? I have absolutely no idea, but it doesn't look good, does it? I also want to mention that a few months ago, some of you kindly sent me pics of new Demi Lovato palettes (NOT the original palette here, but OTHER Demi Lovato palettes in the same style as that palette, just with different shades). Those readers found these new palettes at discounters like Burlington Coat Factory, which I found kind of odd since, to my knowledge, those palettes never released in stores like CVS, Walmart, and Target. Now I'm wondering if those palettes were part of a project that never took off, so NYC just decided to sell them to discounters? I have NO idea if that's true--it's only a guess.
As a longtime fan of many products from NYC, my inner hoarder is telling me that I need to stock up on my favorites. To be clear, I am in no way saying that I think NYC is going under. They could just be revamping or changing the name/image/direction of the brand, or something else entirely could be happening. I really don't know.
But what I DO know is that if you love NYC and you're worried that you may not be able to find your favorite products soon, you should probably go to your local Dollar Tree and/or Big Lots and see what you can find (those two retailers always seem to have lots of NYC in stock). Also go to your local retailers that still carry the brand (the retailers I listed above). And if you're still having trouble finding your favorites, try online at one of the following retailers (as of the time of publication, these retailers all still carry various NYC products):
Walmart (largest online selection)
Thanks again, Laurie, for the tip this morning. I really appreciate it.
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