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Friday, September 18, 2015

The New H&M Beauty Line Is Here

I've been hearing for months that H&M was working on completely revamping their beauty line. I intended to share with you various news articles and some of my  fellow bloggers' posts about this event, but here we are in September and BAM! The new line has arrived.

A sampling of the various new H&M beauty products now available in-store and online

Above is just a FRACTION of the new items that you will find both online and in-store at your local H&M (if your local store doesn't have the displays yet, I'm guessing they will soon). There are currently 236 products on the H&M website, spanning three pages.

Keep reading for more info...

As you can see in the above pic, the prices are very similar to drugstore (yay!). There's already buzz about the new beauty line on Instagram, so I advise you to check out the following hashtags (my links below will work even if you don't have the Instagram app) for pics of the in-store displays, and even some swatches:


I've heard from several of you on social media who are already raving about the nail polishes (great opacity and staying power are the things I've been hearing over and over again) and I'm quite impressed with the eyeshadow swatches I've seen on Instagram so far.

If you have already played around with the display testers at your local H&M (or you already own any of these new products), you know I would love to hear about your experiences. Frankly, I'm overwhelmed by the selection, and I don't even know where to start when it comes to placing an order!


  1. I've tried eyeliners, lipliners, single shadows and a nailpolish in the shade Purple Aura. The Nailpolishes has always been the best part about their old line but I like that all the packaging is much more uniform now than it was before. The eyeliners are super creamy and has great lasting power. The single e/s are a bit hit and miss, I love the one called Ginger Snap for blue eyes! The Lip Liners are INSANE, same type of creamyness and longevity as the eyeliners.

  2. Im excited I need to pick up blushes :) I saw some girls were swatching it on their blogs and Instagram :) YAY

  3. Hello!
    I can tell you stores are revamping how they present them. They want to have like a little beauty area/store within a store. They arem doing a couple stores in parts of the country to see how it goes. But it will be great!

  4. I have one of the muted matte peachy blushes and it’s BEAUTIFUL. I love the blackened colours in the nail polish line too, and I’ve been eyeing the green eyeshadows. Swatched a few of them and they’re lovely, except for the sparkliest one because you know all that glitter will fall down your face and adorn your cheeks. All the colour families have one that’s loaded with glitter, maybe it could work over Glitter Glue?


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