NEW from H&M: Whipped Lip Mousse, Highlighter Sticks, and Matte Lipsticks

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The New H&M Beauty Line Is Here

I've been hearing for months that H&M was working on completely revamping their beauty line. I intended to share with you various news articles and some of my  fellow bloggers' posts about this event, but here we are in September and BAM! The new line has arrived.

A sampling of the various new H&M beauty products now available in-store and online

Above is just a FRACTION of the new items that you will find both online and in-store at your local H&M (if your local store doesn't have the displays yet, I'm guessing they will soon). There are currently 236 products on the H&M website, spanning three pages.

Keep reading for more info...

Review: H&M Make Me Blush Blusher in Sweet Rose

Purchased by Me 

Several months ago, I purchased some clothes from the H&M website and I had a code for free shipping on orders of $50 or more (all orders ship for $5.95 on the H&M site unless you have a code or they run a promotion). My order total was just under $50, so I decided to toss this blush in my cart. I had never tried any cosmetics from H&M at that point, but I remembered seeing some good reviews online. So I figured, what the heck!

I finally got around to actually trying this blush about a month ago and I'd love to share my thoughts with you (in case you're like me, and curious about their makeup).

NOTE: The packaging and name of H&M's blushes has changed slightly since I placed my order. I have one of the old compacts, but you can see what this blush looks like now HERE.

H&M Make Me Blush Blusher in Sweet Rose

(retail: $4.95, 0.25 oz)

H&M US online store now open

When I saw the news back in July that H&M would be launching an online store for US customers, I pretty much squealed and couldn't wait to let you know. I'm delighted to tell you that their online store is now officially open for business!

For those new to H&M or perhaps wondering why I'm posted about a fashion retailer here on my beauty blog, allow me to show you some of their (inexpensive) beauty products, which are now available for online purchase: