Makeup next to candy and cookies: a new trend?
The above pics have absolutely nothing to do with this blog post; I just thought I'd share a recent trend that I've spotted over the past few weeks and get your opinion on it. The pic on the left was taken by me at Target last week--I saw a display of CG and Maybelline mascara two-packs in the cookie/cake aisle. Literally right around the corner from the Milanos (dangerous!). And the pic on the right is of the new CG foundation display, which was located in the candy aisle (right next to a monster display of KitKats) at CVS.
I think this is some brilliant positioning, if you ask me. Candy and makeup often elicit the same response from me (so fun to look at, and I never need it--I just want it). Is this a trend you've noticed in your area as well? What do you think? Is this evil product placement...or convenience at its finest?
On to the updates:
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2) I just updated the CVS Beauty Clearance Sale Master List HERE with some new brands and products. Give it a look if you plan to go hunting at your local CVS this weekend!
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Love,
G. xo
I like the cross-merchandising of candy and cosmetics (ooh, that would be a win-win for Hard Candy and hard candy, wouldn't it?) because it's fun to find things in unusual places. But then it's kind of annoying because people could miss out on new products because they are avoiding candy and the like. But, in general, I like it because when I have a day out to lazily look for cosmetics or reading material, I do also pick up a snack or two. Personally, I'd love to see some displays close to the check out area because there is usually a lot of time wasted standing in line and I might be more apt to impulse buy something if I have to spend several minutes staring at it or reading the display.
ReplyDeleteyeah, I'd totally miss and makeup in the candy aisle. That section in my Target is literally as far away from the front door that you can get. They put it there when they renovated, instead of at the front where it makes sense (which was right next to the makeup too)
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