Don't forget to check the beauty sale pages at Macy's here and
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Sunday, April 13, 2014

IT'S BACK! 40% off Maybeline, Revlon, Physicians Formula, Almay and Jane at Ulta

Once a year, Ulta puts multiple drugstore brands on sale for 40% off at the same time, and the time has come for this sale once again! Thanks to readers Lisa of Swatchesandwhatnot and Sunni for letting me know this sale is back again this week:

Now through Saturday, April 19th, at Ulta (in-store and online)

This year, Ulta has included Maybelline and Jane in this sale and taken out NYX (last year it was Revlon, Almay, Physicians Formula and NYX). So just to be clear, now through Saturday, 4/19, all cosmetics from Maybelline, Revlon, Almay, Physicians Formula and Jane are 40% off both IN-STORE AND ONLINE

Keep reading for some helpful tips to maximize your savings during this sale...

  • This sale is available both in-store and online, now through 4/19.

  • There is an Ulta coupon for $3.50 off a $10 purchase coupon that you can use either in-store or online HERE with this sale. NOTE: your purchase must total at least $10 AFTER the 40% off deduction in order to use this coupon.

  • Ulta accepts manufacturer's coupons, which means you can stack any manufacturer's coupons you may have with the Ulta $3.50 off a $10 purchase coupon above, for even more savings. NOTE: Per Ulta's Facebook page, they may scan your manufacturer's coupon(s) BEFORE their own coupon. In other words, plan for your total to be at least $10 after both the 40% off deduction and the manufacturer's coupon deduction. Otherwise, you won't be able to use the Ulta $3.50 off a $10 purchase coupon. 

  • If you are planning on taking advantage of this 40% off  sale online: you obviously can't use manufacturer's coupons but you can still use the Ulta $3.50 off a $10 purchase coupon. Also, Ulta is one of the few retailers that sometimes makes LIMITED EDITION drugstore products available for purchase online. For instance, some of the Revlon Limited Edition collections I have blogged about here over the past several weeks are available for online purchase at 40% off, including the Revlon Spiderman Collection lipglosses and nail polishes, the Tweed Texture nail polishes and Leather Texture nail polishes (scroll down a bit and you'll see them). 

I hope this post helps you to get the most from this sale, and I'd love to hear about your hauls this week in the comments! Thanks again, Lisa and Sunni, for the heads-up about this great sale!


  1. Oh man, I've put myself on a makeup buying ban but otherwise this would be an amazing deal.

  2. Today's newspaper was supposed to have a $4 coupon for Almay. Could work VERY well with this sale, just sayin

  3. From what I have encountered with printable coupons, it depends on the employees. One week I was able to use them and the next week I wasn't at the same Ulta.

  4. I took advantage of the sale and bought some Maybeline products such as SHADOWS, Censational lipsticks, and glosses. I can't believe my savings.

  5. You can also get 8% cash back via ebates if you shop online!

  6. Their promo said "all products" but the Leather and Tweed for some reason is still full priced online. Is there a reason for this G?

  7. Ulta employees can be so inconsistent. Awhile ago I was able to use a printable coupon but then the following week I wasn't.

  8. Been itching to try one of those new Maybelline blushes. Perfect timing.

  9. If you shopped at ULTA earlier in the month, there was also a $5 off $15 receipt coupon--this would work great!

  10. I just compared some of the prices with 40% from ULta with Amazon prices and it seems like they are pretty much the same. THis means Amazon is usually cheap and all of these stores everyday prices are overpriced by this 40%.

    1. That is true, but only problem with Amazon is you have to pay shipping for each item separately for most small cosmetic items. Some accept amazon shipping for free but you still have to buy $35 of qualifying items. Not such a good way to t buy a few items, the shipping adds up.

  11. Plan on picking up some Revlon nail polishes and Maybelline's dream lumi concealer/highlighter that I have been wanting to try :)

  12. Took advantage of this along with the coupon and bought 2 Revlon Skinlights and a NYX gloss for under 20.00. *Snoopy dance*

  13. I just went to my local Ulta and was able to snag BOGO sets of Physicians Formula Organic Wear makeup. They were set up in a display away from the PF section and there were only a few sets left but I was able to walk away with two CC mascaras for $5.99 and two CC creams for $8.99! Wish they had more...


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