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Saturday, January 12, 2013

Spotted: New Ecotools Naturally Beautiful Lash System

A huge thanks to longtime reader beautifulmonday for this sighting! Beautifulmonday spotted the new cruelty-free lashes from Ecotools at Ulta and was nice enough to share:

image credit: beautifulmonday for Nouveau Cheap
New Ecotools Naturally Beautiful Lash System
(retail: $5.99 each)

Keep reading for more info and pics...

image credit: beautifulmonday for Nouveau Cheap
I don't know about you, but I love that these lashes come in a package that actually gives you an idea of how they would look on the eye (as opposed to the plain white plastic that most drugstore lashes come packaged in):

image credit: beautifulmonday for Nouveau Cheap

Beautifulmonday informed me that these lashes are now available on the Ecotools website. The full range includes five styles (only three are in the display above): Soft & Dramatic, Naturally Lush, Wispy & Flared, Everyday Definition, Barely There.

From the Ecotools website:
Be glamorous with EcoTools® Naturally Beautiful Lash System - the new, sophisticated, earth-friendly line of soft, lush lashes! Our complete lash system includes premium, natural-looking false lashes, applicator, and glue that is safe for everyday wear.

Lashes are made from the same incredibly soft, cruelty-free synthetic materials as our iconic makeup brushes and are tapered to perfection for lashes that look beautiful and naturally you.

Feel comfortable knowing that our lashes are safe for everyday wear as our glue is formulated without chemicals like formaldehyde, parabens, phthalates and latex.

Apply lashes in seconds with our dual-ended tool made of bamboo, a highly sustainable plant.

Are you looking forward to trying these new lashes from Ecotools? Thoughts?

Thanks again, beautifulmonday, for the great sighting and pics!


  1. G! Check your you tell me comments! I just sent you a comment about these other products Ecotools will be releasing!

  2. I hope the glue works. When I buy the ELF lashes the glue is useless. The lashes themselves look so pretty...think I will get at least one.

  3. The other side of the display (where I presume the other two styles would go) was empty. I think the packaging is very cool, to give you an idea of the look, but I also find it a tiny bit creepy having the eyelids look so real! (It's very convincing trompe l'oeil)

    1. Ha! I dragged my 12YO son with me today on an Ulta run. He saw this display and immediately declared, "Eww! That's creepy!" I had to agree with him :-)

  4. Love the wispy & flared lashes!

    I very rarely wear lashes. Maybe a few times a year, but I'm thinking I may just get those for valentines day!


  5. I got those about a week ago at Ulta, I got the half lashes, can't wait to try them. Hopefully the more natural glue still works well.

  6. I'd love to hear how the latex-free glue is working, too!!

  7. I think it's great that they are cruelty free! Great find!


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