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Tuesday, March 13, 2012

Review: New Simple Eye Make-Up Remover

I've been wanting to try some of the new Simple skincare products for a while now, and when I was at my local Target a few weeks ago I found lots of trial size products for around $1.50 each. The one that especially caught my attention was the Eye Make-Up Remover, which I promptly put into my basket. Now that I've been using it for a few weeks, I'd like to share my thoughts with you.

(retail: around $1.50, 1.9 oz)

I believe the full-size (4.2 oz) bottle of this product retails for around $7.

Unlike my beloved CVS brand eye makeup remover (which is the only eye makeup remover I've been using for the past few years), this one comes with a flip-top lid and small spout. I really like this lid as opposed to the CVS eye makeup remover, which has a screw-on lid that reveals the core opening of the bottle (there's no small spout to buffer the opening of the bottle like on the Simple bottle). 

With a small spout like this, I find that you waste far less product. You can apply as little or as much of the product as you'd like onto your cotton pad:

According to the label, there are no perfumes, dyes or oils in this product. I can confirm that there is no fragrance to this product and, as you can see, it's clear (dye-free). 

As for the part about this eye makeup remover having "no greasy residue", this is 100% true. In fact, I was shocked the first time I used it. I guess I'm just used to feeling that slightly oily film that the CVS remover leaves behind on my skin, so when I touch my eye area after using the Simple remover, it's kind of amazing that I feel...nothing. My skin literally just feels clean, as if I have just washed my face. No film or residue whatsoever.

When it comes to removing my non-waterproof eye makeup, this stuff works like a champ. I like to saturate my cotton pad and hold it against my eye for a minute or two to let the product do all the work (this is the method I use for all of my eye makeup removers). This helps avoid rubbing, tugging or pulling. 

After holding this product to my eye for about a minute (via the cotton pad), one swipe takes away virtually all of my non-waterproof eye makeup. I really only need one or two additional (gentle) swipes to remover any remaining makeup residue.

As for waterproof eye makeup, well that's a slightly different story. I find that this product doesn't quite remove waterproof eyeliner or mascara as easily as an oil-based remover can. On the first swipe, I see a good amount of makeup on my cotton pad, but I find that I need to saturate a second cotton pad and swipe a few more times before everything is gone. NOTE: I don't ever feel the need to tug, pull or rub though. If I make sure my cotton pads are fully saturated, I can be very gentle and see results, but it just takes two  applications.

I feel no stinging or burning in my eyes when I use this product (yay!) and I also have never experienced that "foggy" vision that sometimes occurs for a minute or two after using oil-based removers (to be fair, I have never had stinging or foggy vision after using the CVS brand remover either).

FINAL VERDICT: if you absolutely cannot stand to feel any type of oily residue after using eye makeup remover, then you might want to give Simple Eye Make-Up Remover a try. My eye area has never felt so clean after using an eye makeup remover before, and it also doesn't give me the momentary foggy vision that some oil-based removers can leave behind. If you regularly use waterproof mascara or eyeliner and you want a remover that takes those products off with minimal to no effort, this one might not be a love-match for you. I can see myself reaching for this on light makeup days when I'm sitting on the couch and don't want to wash my face. Using this after using a makeup remover towelette on my face is a nice combo and, if I'm half asleep, I can skip washing my face at the sink and not feel guilty about it. Will it take the place of my CVS eye makeup remover? No, but only because I like the way my CVS remover takes off waterproof eye products. The little bit of oil in that remover goes a long way and makes it much more effortless.  But if you never use waterproof eye cosmetics, the Simple Eye Make-Up Remover might end up being the perfect product for you. Pick up a trial size at Target before you commit to a full-size bottle and see how it works for you.

I'd also like to add that this product currently has five reviews on the Simple website and all of the reviewers have given it five stars. You can read the reviews here.

Have you tried any Simple skincare products yet? Thoughts?


  1. I'm sorry to hear it doesn't work as great on waterproof eye makeup. I was hoping this might be a US available version of Bioderma (which is impossible to find).

    However, you've intrigued me enough to try the trail size at least. I happen to have some Bioderma so I will see how it measures up.

  2. Super review! I currently use Sonia Kashuk Eye Makeup Remover and LOVE IT! NO oil residue/film. It leaves my skin feeling so freshed, clean and smooth! It's 9.99 for a 4 oz bottle but THIS SOUNDS LIKE A GREAT DUPE for travel instead of taking my precious SK!! LOVE IT THANKS SO MUCH! been eyeing this brand at the stores and simply "wondered" about it! -Leslie

  3. Great review - I might pick up the trial size, though I'm pretty happy using jojoba oil generally. I do need to have something small when I travel though (for taking on the airplane) - and it sounds like this might do the trick.

  4. This post is greatly timed for me! I have been experiencing some allergic reactions to my current makeup remover (Target brand) and have been considering switching to a new one. I don't use waterproof makeup, so I will give this one a try!

  5. I use Huggies natural baby wipes to get the bulk of my makeup off, then extra virgin olive oil. I put about a teaspoon in my hands, rub it into my face, then wipe it off with a Kleenex. Put a bit on a Q-tip to get the eyeliner in the waterline, and any bit of stubborn mascara. Once or twice a week I will wash my face with sulfate free body wash in the shower and exfoliate with a terry towel. That is it.

    I so wish I had found evoo years ago, it has completely changed my skin. I have always had extremely oily/extremely dry and flaky combination skin, with acne, large pores,and blackheads. It's genetic. For the last 25 years I have tried just about every product on the market to fix it. It either irritated, broke me out, or did nothing. This has done the trick. Not only are my flakes gone, my wrinkles are less, and I am less oily. My breakouts have gone from a few a week to one or none, and it has cleared every blackhead I have, even the really hard to get rid of ones on my nose. Within two days of using, my blackheads were gone... within a week I could see a difference in my skin. I recently started using it everywhere when I get out of the shower, since I have a lot of problems with body acne and the rest of me is just as combination "crazy" as my face... and the difference has been amazing. My skin has never been so soft, no more winter itch, and a huge reduction in breakouts. My hands and nails look awesome too. If someone had told me I could fix all this by putting OIL on my skin, I would never have believed them.

    1. I used to use Huggies Naturals for a really long time too, until I found the Epielle wipes at Big Lots (which are now my Holy Grail wipes at just $1 a pack). :) Thanks so much for the great info on olive oil. So glad to hear it's working so beautifully with your skin. :)

  6. I find the same results on this when I bought it. I love it for taking off my every day makeup, but water-proof is a different story.
    I did buy their moisturizing facial cleanser and I'm in love. I had been finding that my regular face wash I used didn't always do the best job with my eyeliner, there would usually be smudges. But this one does it all it seems. Best part, I barely feel I need to moisturize at night.

  7. I really appreciate the fact that you use products for a long time before posting a review. This eye makeup remover will probably be one that I try, once I run out of my current one. I do hate oily eye makeup removers and I never wear waterproof eye makeup, so this one sounds perfect :)

  8. So glad you posted this! I'm almost out of my neutrogena remover and I hate the oily feeling it claims to not have... I always have to wash my face a second time after using it! I say this in Target today and I snagged a little sample size, can't wait to try it!

  9. G, I must tell you that this review is one of the best I've ever read for a makeup/skincare product (and likely for a lot of other products). It was thorough, well-researched, and honest. I love your writing style; you make it look easy, while I, as a fellow writer/editor, know that it really isn't (at least not all the time).

    Thank you for this review. It sounds like something I'd definitely want to try. I don't use waterproof makeup, and I have very sensitive eyes and skin, so it will fall into my shopping basket very soon. I'm currently using Klorane with Cornflower, which smells divine, is very gentle, no stinging, and works quite well. The only downside is, when I run out of it, I can't get it at the local drugstore; I have to order it (I got my current bottle from Birchbox as a purchase, full size). Now I have what promises to be a great alternative. Thank you so much, G. I'm likely one of your biggest fans!

    1. WOW! Thank you so much for the lovely comment. That truly means the world to me, especially coming from a fellow writer! I wish I could give you a big hug right now!!

      And please do let me know what you think of the Simple remover if you try it. Hopefully it can take the place of the Klorane (btw, Walgreens was carrying Klorane eye makeup remover for a while, but I spotted a bottle in the clearance section the other day for $3 so they may have stopped carrying it. Either way, pop into Walgreens this week and see if you can find it on clearance!!).

      xoxoxox G.

  10. I have extremely dry skin around my eyes and have yet to find an oil free eye makeup remover that doesn't horribly irritate my skin and dry me out even more. I actually suspect my neutrogena remover caused the dryness to begin. Do you think this would work for me?

    1. Hum...well it didn't dry out my eye area, but then again I have super oily skin. I'd say give it a shot, but buy it at a place like Rite Aid, CVS or Walgreens so that if it doesn't work for you, you can exchange/return it after you've tried it. Just keep your receipt. And good luck--please keep me posted! :)

  11. When I first saw this line in my local Kmart a couple of months ago I was intrigued & came home & looked up their website online first to get information as I hadn't heard anything about them. I signed up as a US VIP. I was surprised a couple of weeks later to receive a package in the mail from Simple with a large durable see-through makeup bag & 5 full-size products from their line. It included the makeup remover you reviewed here today, a package of the exfoliating makeup remover wipes, the refreshing facial wash gel, the hydrating light moisturizer, and the vital vitamin night cream. At this point I have only tried the eye makeup remover, which I agree with everything you said in your review exactly & wholeheartedly...and I've also tried the exfoliating makeup remover wipes. Now I don't have sensitive skin perse, however the texture of these wipes actually hurts my skin when I use them, especially anywhere around the eye area. They are just too rough. I've never had that issue with a makeup wipe before...and these are supposed to be made for people with sensitive skin, so this kind of astounds me. I have used many different kinds & currently have the Equate brand that is equal to the Olay Regenerist version of makeup wipes & those are textured similar to the Simple ones, but they are not rough & scratchy like the Simple brand.
    Anyway, I thought I would let you know that I had these items & that I had tried the one version of the makeup wipes, they do have another that is not exfoliating so maybe those are better. Also, if I get a chance to step out of my anti-aging routine & try the gel cleanser & the two moisturizers I will be glad to give some additional information on those as well if you would like.

  12. Next time I am Target I will look for the sample size to try! Thanks for this review. I know Walgreens carries this line but only full size in my stores. Anyway I tried the lip balm, bought a couple of different tints and did not like it at all so I figured I wouldn't like anything in the line, but now I am willing to give it a shot!

  13. Great review G I have not tried this product, but I did purchase the make up wipes and light moisturizer when the Simple products sale was going on at Rite aid, I must say I love those products the wipes take all of my make up off and the moisturizer is so light like the name indicates, it has no odor, I think my skin has gotten better over time because I have been using this moisturizer day and night.

  14. Considering I've recently run out of my LANCOME Bi-Facil, I'll give this baby a try. I've got sensitive eyes and the CVS remover burned them like crazzzyyy. So we'll see. Fantastic review!

  15. I think it's cheaper per ounce to buy the trial size rather than the full size

  16. Thanks for posting this review. I bought this and have been wondering whether the problem is the remover or the makeup because getting off my eyeliner and mascara (both waterproof) is an absolute nightmare for me with this remover! With much painful tugging and rubbing I still can't get it all out, and I have to scrub my face multiple times the next day to be completely rid of it.


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