This just in!
(from happi.com):
Telemundo, in partnership with L'Oréal USA, has rolled out Club de Noveleras, its official telenovela fan club at www.clubdenoveleras.com. This initiative is the first-ever for both companies of its scope and scale, according to the Spansh-language network.
In addition, there will be 10 in-market large scale Club de Noveleras talent tours in 2011, featuring two events per market in Chicago, Los Angeles, Miami, New York and Houston. At these events, members will meet their favorite Telemundo novela stars and also get hair and make-up touch ups with the latest Maybelline and Garnier products. Samples will also be distributed.
“This is the first time that several L’Oréal USA brands and divisions have come together to celebrate the beauty of the Hispanic community,” stated Marc Speichert, chief marketing officer, L’Oréal USA . “L’Oréal USA has a profile of beauty products that fit the need of every US Hispanic consumer. Through this partnership with Telemundo, we will create the first Hispanic community that allows users to engage with their favorite Telenovela stars, connect with others about beauty while earning rewards and free gifts for participating in this ultimate Hispanic beauty destination.”
“This integrated program transforms viewership into relationship while connecting L’Oreal USA’s brands like L’Oreal Paris, Maybelline and Garnier, to their target consumers in an experiential and unique way,” said Jacqueline Hernández, chief operating officer, Telemundo. “Consumers will be able to join an online community where they can interact with each other and with their favorite telenovela stars, while also finding rich beauty content including a brand new dedicated beauty blog.”
In the Club de Noveleras’ loyalty program, subscribers will earn points and can redeem them to win prizes, Telemundo brand premiums and various products from across L’Oréal USA’s beauty portfolio. Telenovela fans will be able to interact with other fans on social media sites such as Facebook and Twitter, see exclusive telenovela content available only to Club de Noveleras members and learn beauty tips and all about the latest trends in makeup and hair care from prominent beauty blogger Johanna Torres, former editor-in-chief of Siempre Mujer.
Telemundo’s recently launched social media unit, Social@Telemundo, will also play an integral role. Torres will reportedly engage the community, providing beauty tips and hosting polls about a range of beauty topics. In addition, the program will be cross-promoted across all NBCU platforms.
The site will also serve as an insights vehicle with a daily panel that will provide L’Oréal USA with key information on what Club de Noveleras members are looking for in their beauty regimes, according to Telemundo.
So, what do you think, Telemundo fans? Are you excited about this new opportunity to get free samples and gifts from L'Oreal? I'd love to hear your thoughts.
I'm not Hispanic I wonder if I can still join? I got hooked on Telenovelas through this channel.
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