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Wednesday, September 8, 2010

Good Housekeeping's Anti-Aging Skincare Products Award Winners

I've been accused of not posting enough skincare reviews on this blog, and my only response to that is that I'm a creature of habit! When I find something that works on my skin I very rarely change it up, even though I know I should, especially as technology improves and more and more brands keep releasing new and innovative products. So when I was sent this information from the publishers of Good Housekeeping, and I knew I wanted to share it with you.

As many of us already know, when Good Housekeeping puts its seal on a product, you can be sure that the product underwent rigorous testing in order to earn that award. Which is exactly why I wanted to share this article with you--these skincare products underwent rigorous testing before they made the Good Housekeeping Anti-Aging Awards list, and you can read the details of the testing in this article before you take a peek at some of the winners.

If you're looking to change, improve, enhance or completely revamp your current skincare regimen, you may want to consider this list as a little cheat-sheet for the next time you're standing in the drugstore skincare aisle.


Magazine’s First Anti-Aging Awards Find Many Winners Under $25

NEW YORK, NY (September 7, 2010) – Thousands of anti-aging products crowd drugstore shelves and department store counters, but do any of them really erase fine lines and wrinkles, or give women the more youthful appearance they are searching for? To help readers find out, Good Housekeeping performed the first – and largest – scientific study comparing products making anti-aging claims in a dozen categories. The magazine’s First Annual Anti-Aging Awards are revealed in the October issue, on sale September 14.

The scientists at the Good Housekeeping Research Institute evaluated 90 products in 12 categories, conducting 3,000 lab tests and 5,600 before and after photos on 820 volunteers, ages 35 and older, over the course of 18 months. The 14 winning treatments and 12 honorable mentions received the highest rankings in lab and consumer tests and will offer readers guidance to make the smartest investments in products that actually work.

“Anti-aging claims are everywhere, and it’s frustrating to buy a product – often an expensive one – and find that it doesn’t perform,” says Rosemary Ellis, editor-in-chief of Good Housekeeping. “We weren’t sure if anything we tested would really work—but some did, and the best performers weren’t always the most expensive ones.” Ellis points out, “In the Good Housekeeping Research Institute, we have the in-house ability to evaluate products based on science and experimentation. So we can make recommendations our readers can really trust.”

Before-and-after evaluations were conducted on the Research Institute’s state-of-the-art equipment, which includes a Visia Complexion Analyzer, to examine skin’s texture, expose UV damage before it appears on the skin’s surface, and electronically count wrinkles and age spots; a Cutometer, to measure skin’s firmness; a Chroma Meter, to read the color of age spots, dark circles, and red patches; and a Corneometer, to measure skin hydration. These tests, combined with the feedback and evaluations of the 820 participating women, determined the rankings. The winners range in price from $10 to $150, and from prestige, department store–only brands, to niche boutique lines, to products found in drugstore chains around the country.

To provide insight and valuable expertise about the anti-aging category and effective ingredients before testing began, Good Housekeeping created its own Anti-Aging Awards Advisory Board with some of the leading dermatologists in the country: Diane S. Berson, M.D.; Doris Day, M.D.; Jeanine Downie, M.D.; Zoe Diana Draelos, M.D.; and Ellen Marmur, M.D.

Good Housekeeping’s 2010 Anti-Aging Award Winners are:

Best Eye Cream:
  • Olay Pro-X Eye Restoration Complex: $42
Best Night Cream (tie):
  • L’OrĂ©al Paris Advanced RevitaLift Deep-Set Wrinkle Repair Night Creme: $20
  • Vichy Lift-Activ Retinol HA Night: $42
Best Anti-Aging Serum:
  • Boots No7 Protect & Perfect Intense Beauty Serum: $23
Best Instant Wrinkle Smoother (tie):
  • Boots No7 Intensive Line Filler: $18
  • Olay Regenerist Filling + Sealing Wrinkle Treatment: $19
Best At-Home Peel:
  • Boots No7 Advanced Renewal Anti-ageing Glycolic Peel Kit: $25
Best Age-Spot Fader
  • Roc Multi Correxion Tone Perfecting Treatment: $13.80
Best Body Sunscreen with SPF 30+:
  • Banana Boat Ultra Defense SPF 50 Lotion: $10
For the complete results of Good Housekeeping’s Anti-Aging Awards, including the 12 honorable mentions, visit

So what do you think? Have you tried any of the products on this list? Are you interested in checking them out now that you know they've earned the Good Housekeeping award? I'd love to hear from you!

Disclaimer: I received no compensation whatsoever from Good Housekeeping, Hearst Magazines or any of the brands mentioned in this post for featuring this article on



  1. Going out tomorrow and getting Roc spot fader!!! Interesting how Olay made the list over and over.

  2. I keep hearing amazing things about Boots No.7. Really must try some next time I need skincare!

  3. I've used:
    Honorable Mention goes to Shady Day Daily Sun Protection Wipes SPF 30+

    I got them in a kit w/ 3 items from the line on discount when they went on clearance at Ulta. Best buy possible!

    I love how travel friendly they are, great when I need a re-do at the beach!


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