Did Tarte just make the most perfect eyeliner ever created??

Alright. You ladies know that I rarely talk about higher end products here on Nouveau Cheap, but I honestly NEED to share this with you so please read this post if you have a minute, and especially read this if you battle with oily upper or lower lids and smudging/running eyeliner!

Once a week, I scan through the programming on QVC and HSN and set my DVR to record any beauty-related presentations. I rarely buy anything (unless there's an unbelievable deal) but I mostly watch the demos just to get information and stay abreast of trends and new products.

So this morning I finally got around to watching a Tarte presentation from last Saturday night, and literally, my jaw dropped during a specific moment in the presentation. That's when I knew I had to share this with you.

Tarte Clay Pot Eyeliner with Brush

(Currently available exclusively through QVC for $19.97 + $3.97 shipping, available in Black, Bronze and Plum)

From the QVC website:

Infused with micronized clay, and reinforced with a natural waterproofing agent to help create intense, long-lasting, high-definition eyes, this amazing clay shadow/liner gives your eyes the drama they desire. The creamy, dermatologist-tested formula glides on perfectly and precisely every time with the double-ended liner brush. Created without parabens, sodium laurel sulfate, mineral oil, petrolatum, synthetic fragrance, or phthalates. From tarte.

Sounds pretty good, right? Great natural ingredients and a promise of long-lasting wear. But no, that's not all. During the presentation (which you can view for yourself on the QVC website--click here to view it) Maureen Kelly, the creator of Tarte, did the unthinkable. She demonstrated not only that these liners are waterproof (by pouring water on the model's hand and rubbing with her fingers--and no, it did not budge) but then she poured PURE OLIVE OIL on her own hand (her hand had swatches of all three shades) and she rubbed, and rubbed, and the liners did not move, smudge or run. OLIVE OIL.

If you've got oily skin, you know already know that many so-called long-wear liners just don't always work--especially on your lower lid area. That is the only complaint I have with great liners such as Prestige Total Intensity Eyeliners, which are fabulous on my upper lids but can smudge on my lower lids if I apply too much. Most long-wear liners are built to be removed with an oil-based cleanser, so they just can't withstand an oily lid. But Tarte's Clay Pot Eyeliner is made with white clay from the Amazon, and apparently it CAN withstand oils--even gobs of pure olive oil! Also, according to Maureen, the consistency is creamy and smooth and removes easily with eye makeup remover.

Of course, all three shades in this new collection are now on wait-list status, so you cannot run and grab yourself one ASAP. And as I mentioned earlier, this liner is exclusive to QVC at the moment, so you can't go to Sephora and grab one either. But for around $20 I am seriously considering just getting on QVC's wait-list and impatiently waiting for this to come back in stock. How can I not try this? I mean, the worst that can happen is that it doens't work, and thankfully QVC has a great return policy. But the best that can happen? I finally meet an eyeliner I can wear during a heatwave and not have to worry about checking for racoon eyes ever again. That, my friends, would be worth its weight in gold. And I know I cannot be alone in this!

What do you think of this new eyeliner from Tarte? Are you considering hopping on the wait-list along side me? I'd love to hear your thoughts!