Before I get into this sighting, I should back up in case you're new to micellar waters. For a quick definition, check out this article. According to Marie Claire UK, micellar waters originated in France in the 1990s and they were created to help Parisian women gently cleanse their faces (according to that Marie Claire UK article, Paris has "notoriously harsh water"). According to Best Health, micellar waters are "non-rinse, soap-free cleansing waters that contain micelle molecules" and they are generally applied with a cotton pad to cleanse the face and remove makeup.
Now that you're up to speed on micellar waters, let's take a look at this brand new one from Simple, shall we?
image credit: @chaparrita._ for Nouveau Cheap
Simple Skincare Cleansing Micellar Water
(retail: $6.99, 6.7 oz)
Reader @chaparrita._ on Instagram spotted the new Simple Micellar Water at her Target this week and kindly shared this pic with us.
Keep reading for a closer look and more info...
image credit: Kathryn for Nouveau Cheap
Longtime reader Kathryn also spotted the Simple Micellar Water at her local Target this week and kindly shared this close-up of the bottle. This product is also available online at drugstore.com, where it retails for $6.99 as well. Drugstore.com's listing HERE includes a full list of ingredients as well as product claims, in case you'd like to more info.Micellar waters are extremely popular in Europe and Canada. I believe that the most popular and talked-about micellar water to date is Bioderma Sensibio H20 (around $30 on Amazon). In fact, if you check out online reviews of the Garnier and L'Oreal micellar waters (available only in Canada and Europe), many bloggers/vloggers compare their drugstore versions to the Bioderma product. I have no idea if Garnier or L'Oreal have plans to release their micellar waters in the US, but I'm thinking that micellar waters in 2015 might be what cleansing oils were in 2014 (i.e., the next big thing to hit the drugstore level).
I have personally only used one micellar water to date, which I already had planned to review for you here in the coming weeks (Yves Rocher Hydro Vegetal Hydrating Micellar Water). If you're in the US, there are a few less expensive alternatives to higher-end micellar waters out there (the one from Yves Rocher often goes on sale), but this new version from Simple is definitely the most convenient and least expensive I've seen to date, which is quite exciting if you've been wanting to try a micellar water without a lot of commitment. If you're outside of the US, I know that micellar waters are old news to you, but hey, we're finally catching up here in the good ol' US!
I will most certainly purchase and review this product in the near future, but sadly I won't be able to tell you if it's a dupe for the Bioderma since, as I mentioned above, I have only tried the Yves Rocher micellar water to date. But I will definitely compare it to that one!
Have you spotted the new Simple Micellar Water in your area yet? Think you'll give it a shot? If so, will this be your first micellar water, or have you tried others? I'd love to hear from you!
Thanks again, @chaparrita._ and Kathryn, for the great sightings and pics. I really appreciate it!