Anyway, the good news is that if you have been thinking about trying these new lipsticks, and you don't want to order online, you may be able to find them at your local Target soon (if they're not there already). I purchased the shade Rosy-Go-Round, so let's take a look!
e.l.f. Moisturizing Lipstick in Rosy-Go-Round
(retail: $3, 0.13 oz*)
(retail: $3, 0.13 oz*)
*Note: the e.l.f. website has the weight listed as "0.11 oz" but "0.13 oz" is printed on the packaging of this lipstick.
There are ten shades in this range, which you can view here. After looking at a zillion swatches online, I ended up going with Rosy-Go-Round since I'm on a rose kick at the moment.
The design of the case reminds me of NARS lipsticks (many of the e.l.f. Studio products have packaging that seems inspired by NARS packaging) but the plastic feels thinner than NARS lipstick tubes, and the lid doesn't shut as tightly. It does make a "click" when it closes, but it doesn't take much effort to pull off the lid.
Rosy-Go-Round is a neutral rose creme. If pressed, I would say it veers more toward the warm end of the spectrum, but I think cooler skintones could easily pull it off as well.
Overall, I'm very pleased with this lipstick, and it feels a bit more luxurious than the $1 e.l.f. Essential Lipsticks (that I also enjoy quite a bit). The color of Rosy-Go-Round is sheer but EASILY buildable--you can really control the pigmentation to your liking and it doesn't take more than a few swipes on the lips to get some very intense pigmentation.
The texture of this lipstick is a bit creamier than the e.l.f. Essential Lipsticks and it feels almost gel-like the longer it sits on the lips. It has a cushion-y feel to it that I like quite a bit. Staying power is good--I can get about three to four hours of wear and as this lipstick wears down, it leave a nice, even stain behind (no ring-around-the-lips). The stain is not a weird shade of pink--it's quite true to the original color of the lipstick as it fades.
The fragrance of this lipstick is vanilla-based and it reminds me a bit of MAC lipsticks. The flavor is very subtle--it tastes faintly of vanilla but it's not strong and it basically disappears after about 15 minutes.
FINAL VERDICT: I can't speak to all shades in this range because this is the only shade I own, but so far I am loving Rosy-Go-Round. It's a very comfortable lipstick to wear, and I appreciate that you can easily build the pigmentation and go from a sheer wash of color to bold pigmentation in just a few swipes. I also appreciate that this lipstick leaves a nice, even stain behind, and the color stays true throughout its wear-time. For a $3 lipstick, I'm impressed. I think these feel a bit more luxurious than the $1 e.l.f. Essential Lipsticks and the pigmentation is more intense as well. To me, they feel like the e.l.f. Essential Lipstick's older, more sophisticated sister, if that makes sense! I can't wait to try additional shades if/when I spot these at my local Target.
Do you own any e.l.f. Studio Moisturizing Lipsticks? If so, which shades do you own and how have they been working for you?
The products featured in this post were purchased with personal funds. For more information, click here.