New EcoTools by Alicia Silverstone collection

Are you keeping track of all these new 2011 releases? I feel like I can barely get a handle on all of them, but I'm trying my best!

I just spotted this info on beautyadvisorlounge.com and of course you know I had to share it with you immediately:

 image credit: BeautyAdvisorLounge.com

EcoTools is once again joining forces with actress Alicia Silverstone to introduce for spring the revamped eco-conscious cosmetic bag and brush collection set dubbed EcoTools by Alicia Silverstone.

The collection, which will launch April 2011, will feature three new additions and three revised sets. They will be available at Walmart, Target and Walgreens.

With a modern take on going green that features lavender, mint green and Silverstone’s favorite flowers, the new collection offers bags for storing and transporting tools, as well as cosmetic brushes. The carriers are comprised of eco-friendly materials such as natural hemp, recycled PET, non-toxic inks and tree-free paper.

The collection includes:

• A Deluxe Pencil Case ($7.99), which has a removable interior case, three storage pockets and enough space for five brushes

• A Hanging Valet ($15.99), which is a tri-fold bag with three zipper compartments, including one removable bag and a hanging hook so it can hang on the bathroom door

• A 4-piece Backstage Vanity Brush Set ($12.99), which includes a countertop brush holder stocked with the Finishing Brush, Angled Eyeshadow Brush, and Lash and Brow Groomer.

• The revised 6-piece Brush Set and Bag ($14.99) features a cruelty-free Blush Brush, Mini Foundation Brush, Mini Powder Brush, Detailed Eye Shading Brush and Spoolie Brush.

In addition, two of the most popular cosmetic cases from the original EcoTools by Alicia Silverstone collection have been revamped and retooled with the new floral design. The Cosmetic Bag ($8.99) and Train Case ($14.99) carry all of the necessary beauty accessories and fit into any tote or suitcase.

In a continued effort to give back, EcoTools has joined with 1% For The Planet, an alliance of businesses committed to leveraging their resources to create a healthier planet. Therefore, 1% of EcoTools annual sales will be donated to the organization. 


I am loving the pattern on these bags! What do you think? Are you looking forward to purchasing any of these new goodies in April? I'd love to hear from you!