I found e.l.f. at my Target (and I took pics of the display)!

So I called my local Target last week asking if they had e.l.f. yet, and they told me it would be "a couple more weeks". So when I went there this afternoon for things totally unrelated to makeup, the e.l.f. display was the last thing I expected to see. It literally stopped me in my tracks because it was such a wonderful surprise!

OK, I'll shut up now and get to the pics:

(click images to super-size)

Here's the full display, which completely fits the description that e.l.f. gave to me a few weeks ago. It's an endcap display with one shelf for singles and five shelves for kits. Of course the singles shelf either has yet to be stocked or is already sold out--just my luck. But I can tell you that the missing products, according to the price tag descriptions, are mostly BRUSHES! And they're all $1. Yippee!!!

Here's a closer look at the first two shelves. The first three products on the top shelf are (if my memory serves me correctly) a mascara, an eyeliner and I think a highlighter with a sharpener. But don't quote me on that--there was so much to see that I just couldn't memorize it all. The second shelf contains the $3 kits (click here to see clear pictures of these) but if you look all the way to the right, you can see that there's also a $3 kit that contains brushes! I think there's an eyeshadow brush, a blush brush and I can't remember the third item.

In this shot you can see the second and third shelves more clearly. Something that caught my eye on the third shelf was the nail polish sets. One of these sets has a really pretty purple and a really pretty dark blue. Also, to the far right, you can see that there is a set of three lip tins. All of the sets on the third shelf are $3.

And finally, here's a closer look at the fourth, fifth and sixth shelves. I already posted pics of a lot of these sets (click here to see them) but I had no idea that there would be a brush set (bottom row, far right). This set contains five full-size brushes and I believe the retail price is $10.

Of all the things in this display, I have to say that the product I am the MOST excited about is that Eye Encyclopedia. I wish I was able to take close-ups of it because you've really got see this one for yourself. First of all, it's $5, which is an insane deal for TWELVE powder eyeshadows and two cream eyeshadows. Second of all, the pans of eyeshadow are SO much bigger than I thought they would be! Seriously, you get so much eyeshadow in each pan--to me they were almost the size of a MAC pan (but square). Unbelievable! And the colors were all so pretty and so wearable. Honestly, if you're an eyeshadow person, you've got to check this little "book" of eyeshadows out the minute you see the e.l.f. display at your Target.

I know I already posted this but I've got to show it to you again because I'm just so excited about this insane deal:

And by they way, it really is like an encylopedia! The whole thing opens up like a book! So cute and the colors are so much prettier in person than they look on the front of the package.

So what do you think? Are you happy with the selection so far? And don't forget, in March e.l.f. will be adding Studio line products to this display. Yay!