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Sunday, January 18, 2015

Spotted: NEW Rimmel Kate Moss Idol Eyes Collection + Reader Swatches

'Tis the season for new Rimmel launches! A few day ago I showed you the new Rimmel Rita Ora collection, and today it's a new Kate Moss collection. Just yesterday I showed you the new L'Oreal Miss Manga colored mascaras, and today I have even MORE new colored mascaras to show you, plus new shadow sticks and a gel liner.

The Kate Moss Idol Eyes collection is "The First Eye Collection Created by Kate Moss" and we've already seen the Scandal Eyes Kate Moss Mascara in Black, which first landed in stores here in the US back in December, along with the new Kate lipstick shades. In that sightings post, I told you that I wondered if we were also getting the Kate colored mascaras that are available the UK, and today I can confirm that the answer is YES.

image credit: Brandy for Nouveau Cheap

Many thanks to reader Brandy for this one. Brandy spotted the new Kate Idol Eyes display at her local Walgreens this week and was nice enough to share pics (and swatches) with us.

More pics, after the jump...

image credit: Brandy for Nouveau Cheap
NEW Rimmel Kate Moss Idol Eyes Collection at Walgreens

image credit: Brandy for Nouveau Cheap
Rimmel Kate Scandal Eyes Mascaras 
Eye Rock Black, Eye Rock Sapphire, Eye Rock Amethyst, Eye Rock Emerald

Eye Rock Amethyst isn't as red as it appears above--it's more of a plummy purple (I'll link to some swatches at the end of this post).

image credit: Brandy for Nouveau Cheap
Rimmel Kate Shadow Sticks:
Rose Gold, Deep Amethyst, Electric Sapphire, Pure Turquoise
Rimmel Kate Waterproof Gel Liner:

Brandy purchased the Gel Liner and Shadow Sticks and kindly shared some swatches of the Shadow Sticks:

image credit: Brandy for Nouveau Cheap
NOTE: The Waterproof Gel Eyeliner comes with a brush

image credit: Brandy for Nouveau Cheap
Kate Shadow Stick Swatches Courtesy of Reader Brandy

Brandy mentioned that when she rubbed the above swatches on her hand, they did not smudge. Beautiful colors, right?

As I mentioned at the top of this post, this collection has been out in the UK for a little while, so I was able to find some swatches of the entire collection HERE, if you'd like a closer look. I'm not sure if this entire collection is limited edition or permanent (I don't see any mention of it on the actual display, but the Gel Liner does say "Special Edition" on the packaging).

Have you spotted this collection in your area yet? Thoughts?

Thanks so much, Brandy, for the great sighting, pics and swatches. I really appreciate it!


  1. Love the color of that gel liner; can't wait to pick it up! I've never had great luck with Rimmel mascara but will have to pick up the emerald and amethyst mascaras and give them a shot!

  2. I need all of those shadow sticks and maybe a gel liner too. Those swatches look very impressive!


    Been "wishing and hoping" for this collection to come to the U.S. Totally going to buy all those eyeshadows and gel eyeliner. SO HAPPY!

  4. The Kate Moss mascara wasn't great for me (it smudged under my eyes a lot) so I probably won't try the other shades. But those shadow sticks look beautiful! I'll definitely pick those up when they hit my Walgreens.

  5. I need all of those shadow sticks in my life ASAP! I am always using the ones I have and the colors are beautiful!

  6. i hate that this mascara has no real safety packaging. i saw these at kmart today, i got the matte cobalt shadow pencil and it's soo pretty. but i can't buy mascara without packaging, i just don't trust people enough.

  7. I'm pretty sure I need the Rose Gold gel liner. Lol

  8. I'm intrigued. The mascara swatches are more subdued, which I like. That emerald green gel liner is gorgeous, too. I love that shade of green.

  9. OMG Rimmel FINALLY updated their shadow sticks!! (Or, came out with some new colors for once). LOVE!! :D And I definitely am going to purchase the gel liner!

  10. I echo everyone's comments: Rose Gold! ::drool::


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