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Thursday, October 23, 2014

Now Available: NEW CoverGirl + Olay Ultra Smooth Hair Smoothing Foundation + Applicator

No, there aren't any typos in that headline. If you haven't heard about this yet, CoverGirl has released a new foundation that promises to smooth the hair (peach fuzz) on your face, and it has already won a Beauty Breakthrough Award from Allure Magazine. Sound interesting? Read on for the details...

image source: P&G Shop website
NEW CoverGirl Ultra Smooth Hair Smoothing Foundation + Applicator
(retail: $16.99 on the P&G Shop website, 0.85 oz)

Product details, ingredients and more photos, after the jump...

Let me say right off the bat that I believe the price-point is a bit high (but comparable to other CoverGirl + Olay foundations), so thankfully CG goes on sale constantly at the drugstores and there are always coupons available too. So if you end up wanting to try this one, you'll never have to pay full price if you're a bit patient. But if you can't wait, this foundation is already available for purchase on the P&G Store site HERE.

Here are the details from the P&G Shop site:

image source: P&G Shop website

FINISH: Natural

Smooth is sexy and always in style.

Smooth-looking skin starts with even tone and texture, and although nobody particularly likes to admit to imperfections such as redness, blemishes and even fine facial hair, everyone loves the appearance of gorgeous skin.

Formula Benefits – Tone & Texture
  • Infused with Olay smoothing serum in a silky base to soften the look of skin and fine facial hair for easy lay-down
  • Optical concealers camouflage, perfect for eliminating redness and covering imperfections, even fine facial hair
  • Smoothing polymer holds the look in place
  • Provides medium coverage for a natural look

image source: P&G Shop website

Applicator Attributes
  • Uniformly glides foundation over flaws and smoothes down fine facial hair
  • Can be used for areas of the face with fine facial hair or all over for a smooth look
  • Unlike a sponge, the applicator won’t soak up foundation – it easily comes off and smoothes right onto the skin – plus, you end up using less product
  • Cleans easily with soap and water

image source: P&G Shop website

Product Details
Directions: Step 1 Squeeze small drop of foundation directly onto applicator; Step 2 Using applicator, blend on forehead, cheeks, chin and wherever you normally apply foundation.

Ingredient List: Water/Eau, Cyclopentasiloxane, Glycerin, Isotridecyl Isononanoate, Talc, Stearoyl Inulin, Pentylene Glycol, Trimethylsiloxysilicate, Ethylhexyl Methoxycinnamate, Silica, Peg-9 Polydimethylsiloxyethyl Dimethicone, Polyglyceryl-5 Polyricinoleate, Dimethicone, Bht, 1,2-Hexanediol, Magnesium Stearate, Polyglyceryl-4 Isostearate, Hexyl Laurate, Cetyl Peg/Ppg-10/1 Dimethicone, Benzyl Alcohol, Aluminum Hydroxide, Phenoxyethanol, Hexamidine Diisethionate, Disodium Stearoyl Glutamate, Methicone, May Contain/Peut Contenir: Titanium Dioxide, Iron Oxides

The P&G site only lists four shades, but I don't know if that's the entire shade range (perhaps there will be more shades once this hits retail stores?). 

What do you think about this concept? Gimmicky or something you might find useful? I would absolutely love to hear your thoughts!


  1. When I first read this, I thought it was meant for the hair on your head, so I was very confused.
    I wonder how the applicator will hold up. It kind of looks like a plastic applicator? What differences would this applicator be compared to using a brush in downward stroke (which is suppose to make peach fuzz invisible)?
    Very curious. I hope to see you review it G!

  2. I, too, had to read and re-read your headline for this post because I couldn't figure out what this was. I also had to read the Allure review just to understand exactly what this product is supposed to do. I guess if a person has issues with their facial hair showing through their foundation this looks to be a unique product. Since I don't have that issue, this isn't something I'd buy. I also think the name is a bit confusing. I honestly thought it was a mask you would put on your hair to smooth it but then I also thought why the heck would CG be making a hair mask. It'll be interesting to see all of the reviews for this product from all of the different bloggers. Also think it is quite pricey for a CG foundation. They are starting to get too big for their britches with these pricey foundations...

  3. Well this is unique. At first I thought this was a foundation for you legs.

  4. I don't have high hopes for this. That applicator is so gimmicky.

  5. Well, I had to reread you headline a few times. At first I thought it was something for the scalp. These product seems useful for those that have the peache fuzz. I would like to know if it actually works. These product would not really be for me. But I would be very interested in knowing if it works for I can potentially share the information with a few of my girlfriends that always complain about there peache fuzz. The plastic applicator looks very cheap for the price they are charging for the product.

  6. I'm intrigued about the applicator, seems a little tacky in my eyes and don't understand how you can flawlessly blend the foundation into your skin using something plastic. However, I'd quite like to see how it does perform with the foundation.

  7. I was baffled too at first. I suppose the idea is good. I do think that this is will go quietly away. Seems to gimmicky.

  8. Allure had a half-page section of their "Beauty Breakthroughs" in their Best of Beauty October '14 issue devoted to this product. They gave it a pretty good review.

  9. Wild, like most of the commenters here, I thought this was for the hair on your head. This isn't for me but I'll be interested to see what others think of it when they try it

  10. $17? Um, I'll deal with my peach fuzz! Curious to see reviews from regular consumers though.

  11. I saw mention of this in Allure. I never thought peach fuzz was a big deal. I don't really have a problem with facial hair, though, so that might be why. But it might be a godsend for someone who wants a product like this.

  12. this foundation is awesome-used without the applicator. I have dry skin from using retin a-this is amazing for dry skin-just skip the applicator!!

  13. I bought this for my sister-in-law. She's a blonde, like me, but she has peach fuzz that drives her crazy when she wears foundation(I just don't wear foundation). She loves this product, hinky plastic applicator and all. I can see the difference. She has done crazy things before like using that hair remover all over her face, except her eyebrows, and having her whole face threaded. Lol, she's aways great for laughs. This product worked for her and that makes me happy because she deserves to look good after having my niece and nephew.


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