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Monday, August 25, 2014

Coming Soon: New Brow Products from Hard Candy and Rimmel

When it comes to drugstore makeup, the second half of 2014 is really shaping up to be all about brows (see what I did there? Shaping up?). Allow me to recap before I show you the newest brow products coming our way:

Back in June, the new L'Oreal Brow Stylist products hit stores. Then we got word that Maybelline was going to release the new Brow Drama Brow Sculpting Mascara (which should be hitting stores any minute now). And now we have two additional brow products coming soon! Check it out:

Coming in September: Hard Candy Brows Now

From Hard Candy:
Our fiberized #brow gel is coming in September! Frame your face fabulously. #allaboutthebrows #HardCandySummer #eyes #makeup #bblogers #beauty
Thanks to reader @mzericalynn5 on Instagram for the tip about this one!

Keep reading for yet another new brow product, coming soon to a drugstore near you...

Rimmel Brow This Way Styling Gel
(available in four shades)

The new Rimmel Brow This Way Styling Gel is now available in the UK, which means it should hit the US in a few months. This brow gel comes in three shades plus a clear formula, which you can view on the Boots UK site HERE. There's also a nice review by British beauty blogger Really Ree HERE.

One of you gave me the tip about this Rimmel product last week, but I cannot for the life of me find that comment on the blog or social media. If it was you, please leave a comment below so I can thank you!

We've got lots of potential low-cost alternatives to the extremely popular Benefit Gimme Brow, coming our way soon. Who's excited?


  1. I'm not a fan of mascara brow products, I wonder what the Hard Candy one is? Can't wait :)

    1. Look at the quote I posted by Hard Candy in this post. They describe it! :)

  2. yess!! i couldn't bring myself to buy the benefit give me brow, so this rimmel one is definitely going in my collection! but i have a feeling we're going to have to forever for it to land in the US.

    1. They've been averaging about 4-6 mos behind the UK lately so hopefully not much longer! :)

  3. Is there a difference between brow gel and brow mascara?

  4. I am excited to try a drugstore brow gel! My blonde thinning (thanks heredity) brows need all the help they can get. I have been using a Jordana pencil and it is great, but who knows? A gel may be better than great! Can't wait to try one!

  5. I'm so glad they are using a SMALLER brush in these newer products. I got my MAC Pro Longwear Waterproof Brow Set before going on vacation in June and what I love most is the fact that it has a smaller brush and is MUCH easier to control. Good to see the drugstore products are following suit.

  6. finally some drugstore brow products. It seems like drugstore brands seriously lack on the brow front, glad they`re bringing some great brow products out.

  7. I'll be waiting for the HC brows! I've been using the Benefit Gimme Brow on my mom all summer now and her tube is still going strong! I used some Birchbox points to get it, so I didn't really feel the pain of the price. I never tried a fiber formula gel, cream, or mousse on my brows, so I wanna check it out for myself too!

  8. Ah! I have been waiting for drugstore brow gel/mascara alternatives! I love my Benefit Gimme Brow, but mine always seems to get clumpy and dried out so quick.

  9. I use the anastasia clear brow gel so hopefully these will be dupes for me and everyone

  10. have you seen the mini glamoflages? they're just too cute!


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