New Calgon fragrance: Enchanted Embrace

Last week I was excited to tell you that Calgon is bringing back their much-loved fragrance, Turquoise Seas, as well as launching a new fragrance called Berry Ravishing (click here for all the details). And today I've got the scoop on another new fragrance Calgon is launching this spring, in addition to a new fragrance sampler. Read on for the details!

CALGON EXPANDS SENSUAL COLLECTION WITH NEW ENCHANTED EMBRACE FRAGRANCE AND GIFT SET IN SPRING 2012

 

Calgon Enchanted Mist Sampler Gift Set

(retail: $4.99)

Baltimore, MD. – March 27, 2012 – Calgon, a leading bath and beauty brand, announced today the introduction of Enchanted Embrace, a new fragrance in the brand’s popular Sensual Collection that launched in 2011. Enchanted Embrace and a new Sensual Mist Sampler Gift Set will be available at select national retailers beginning late Spring 2012. The Sensual Collection line extension comes on the heels of announcing the re-launch of the iconic scent, Turquoise Seas.

Calgon Enchanted Embrace Fragrance Mist

(retail: $4.99)

Calgon Enchanted Embrace Shimmering Moisture Mist

(retail: $6.99)

Enchanted Embrace, a fruity-floral fragrance with notes of warm vanilla, lush peony and purple passion fruit, will be available as a 6oz Sexy Fragrance Mist and 4oz Shimmering Moisture Mist. The purple packaging was chosen to display the fragrance’s magical and enchanting sensuality.  The Sensual Mist Sampler Gift Set will highlight the popular Sensual Collection fragrances launched in 2011 including Flirty Tease, Angelic Kiss and Femme Inferno.

 

Calgon Sensual Collection

(retail: $4.99 each)

“The Calgon Sensual Collection has paved the way for a younger demographic to discover an iconic brand that has been around since the 1940s,” said Ben Harvey, Executive Vice President and General Manager at Calgon. “We hope to continue to empower women by encouraging ‘take me away’ time for pampering and relaxation using our wide array of bath and beauty products, including new scents like Enchanted Embrace.”

To support the launch, Calgon will be rolling out a major marketing and PR campaign under Alliance, the activation and PR division of Grey NY.  The sales effort and new product for Calgon is driven by Ilex Consumer Products Group, which acquired the business in November 2008, when they bought the company from Ascendia Brands.

ABOUT CALGON

Calgon is a complete line of bath and beauty products managed by Ilex Consumer Products Group.  The Calgon brand launched in 1946 and in the 1960s became famous with their iconic tagline “Take Me Away!” which has become a widely known pop culture reference.  In 2010, Calgon re-launched with 30 new products in the marketplace, giving the Calgon brand the widest range of specialty bath and basic bath products in the category.  In June 2011, the brand introduced Ageless Bath and the Calgon Sensual Collection to its line.  Calgon is sold at Walmart, Rite Aid, Dollar General, Kmart, Target and Kroger among other national retailers. Calgon products can also be found online at http://www.takemeaway.com