Review: Rimmel Stay Glossy Lipgloss in Fuchsia Fever

I spotted the new Rimmel Stay Glossy display at my local Rite Aid recently, and I WOULD have pics of the display for you if my cell phone was cooperating (it's not). So for now you can go to the Rimmel site to view all 24 shades in this range.

If my memory serves me correctly, this line came out at the beginning of 2010 (don't quote me on that) but then I don't really remember seeing it around in 2011, do you? Well whatever the case, it's back and although I don't know if the formula has changed or if there are new shades (compared to when it was around before), I do know that I was surprised to see a black gloss in the display (Black Diva). You don't see too many black glosses at the drugstore outside of Halloween, so that's pretty exciting, right?

I'm sorry, but I can't stop myself from thinking of Ron Burgundy whenever I see the name of this gloss:

Stay classy, San Diego.

If I had a dime for every time I've left on a trip and said,  "Stay classy, San Diego!" as I'm leaving, I'd be rich right now (for those of you who don't know, I live in San Diego).

Moving on, let's take a closer look at Fuchsia Fever:

Rimmel Stay Glossy Lipgloss in Fuchsia Fever

(retail: $4.99, 0.18 oz)

I stepped outside of my comfort zone with this bright fuchsia shade because all of the colors in the Rite Aid display were shimmers with the exception of Fuchsia Fever. So that's primarily why I bought it; I have too many shimmery glosses right now and not enough cremes, so I figured what the heck.

In the store, this shade looked like a straight-up creme, but it was only after I got it home that I discovered the subtle blue flash to this gloss (circled below):

PLEASE NOTE: My camera has a horrible time picking up fuchsia colors, so the pictures of this shade are NOT 100% accurate. In person, this is more of a deeper, darker blue-based fuchsia. In my photos it looks a bit lighter and a bit warmer than what you see in real life.

The applicator is lovely. It's flat and curved and unlike other applicators of this nature, this one doesn't have as much bend to it, which allows for extremely precise application. LOVE this applicator!

And as you can see, this gloss promises "up to 6 hours" of "last & shine".

The above swatch on my arm is a bit more accurate than the photos of the tube above. In real life, you can't really see the blue flash, but rather it makes the overall color appear more blue. It's a quite vivid and bright shade, but once it's on the lips it does tone down a bit:

Pigmentation and opacity: Judging by the swatch on my arm, I thought Fuchsia Forever was going to be extremely opaque. Well if you look at my lips, it does have a nice level of opacity to it, but I wouldn't say it's like an OCC Lip Tar or anything that crazy. The pigmentation is nice as well--it's a bright, bold fuchsia in the tube, as well as on the lips.

Texture and shine: This is not a heavy gloss, nor is it a sticky gloss. It feels nice and creamy on the lips, with only a teeny tiny bit of stickiness. I also don't find it to be overly runny or slick. I'd classify it somewhere between a lightweight gloss and a medium-weight gloss. As far as shine level, I'd say it goes on with a standard amount of shine, but then the shine fades rather quickly and leaves more of a matte finish behind. A few times while wearing this, I noticed that the shine was gone in under 30 minutes. For something called "Stay Glossy" I guess I was just hoping that the shine would stick around longer.

Fragrance and flavor: You're either going to love it or hate it. To my nose, this smells sort of like roses and plastic. The flavor sort of tastes like roses and plastic as well, but everyone's different and I'm sure some of you are going to disagree with me. Do I personally dislike it? Not really. It's tolerable, although I don't find myself saying, "Oooh, I need more of that!"

Staying power: For a gloss that says (right on the tube), "up to 6 hours" of "last & shine", I wasn't expecting the moon with this, but I was expecting a good three hours or so. I'm very sad to report that I've worn this gloss a number of times in the past week or so, and I just can't get it to last more than an hour on my lips. The shine and color fade after about an hour for me, and what I don't care for is that this gloss tends to fade from the inside of my lips outward, leaving a ring of color around my lips as it disappears.

FINAL VERDICT: I don't know if it's the nature of this particular shade (which is pretty much a creme with subtle blue micro-shimmer) or if all of the glosses in the Stay Glossy range perform like this, but I'm sad that my lips did not "stay glossy" for more than 30 minutes to an hour after application of this gloss. I've worn it over a dozen times and I can't get it to last longer than an hour, even during those times in the day when I'm not eating or drinking anything. So if you don't go into it thinking this is going to a long-wear lipgloss with lots of shine, then you might not be disappointed with Fuchsia Fever. I think the color is gorgeous, the texture is quite lovely and I adore the applicator. I can get past the fragrance and flavor, and the price is certainly a selling point at $4.99 (even less if you wait for a sale and/or have coupons). I just think that if they didn't CALL it "Stay Glossy" and made the "up to 6 hours" claim, then this would be a very pretty gloss collection without any disappointments.

Have you tried any Rimmel Stay Glossy Lipglosses? If so, I would absolutely LOVE to hear about your experiences.