Don't forget to check the beauty sale pages at Macy's here and
Nordstrom here for new beauty deals plus free shipping!

Tuesday, November 29, 2011

Sneak Peek: New COVERGIRL 2012 products

If you missed the info I posted on my Cyber Monday round-up, COVERGIRL has all of their new 2012 products available for pre-sale right now with free shipping! You can visit the COVERGIRL Facebook page for more info.

Also, I want to thank reader Chynna for letting me know that all of the following products are now available in Canada. Canadian readers: check your drugstores for these!

I received the following info from COVERGIRL regarding three of the four new product launches. The product not covered in this post is the Lineblast 24 Hour Liner (felt-tip liner pen). You can click here for more info regarding that product.

From the makers of LashBlast Volume - bold, captivating volume that lasts up to 24 hours!

COVERGIRL LashBlast 24HR Mascara   

Combines a longwear formula and an incredible volumizing brush for full, captivating lashes that last up to 24 hours.

Beauty Benefits
  • The LashBlast drama you love, now with longer wear
  • Longwear formula virtually eliminates the need for reapplication
  • A few quick strokes blast lashes with instant volume and fullness that mesmerizes
  • Smooth application allows for no clumps or flaking
  • Immediate volume impact that continues to turn heads 24 hours later
  • Lash Attraction Formula is a perfect blend of volumizing, charged structurants, plus pigments and waxes enveloped in lash bonding resins that are resistant to the main threats to lasting lash beauty
  • Protective resins resist skin’s natural oils, ensuring smudge-resistant, and flake-resistant volume for hours
  • LashBlast brush has 25 percent bigger core than previous moldtrusion brushes and flexible bristles to hold more mascara for a beautiful, full fan of lashes
  • Wears beautifully for up to 24 hours, yet removes easily with an oil-based eye makeup remover
  • Opthalmologist tested
  • Suitable for sensitive eyes
  • Suitable for contact lens wearers
  • Hypoallergenic
  • Very Black
  • Black
  • Black Brown
  • Brown

COVERGIRL LashBlast 24HR Mascara will be available at all COVERGIRL retail outlets nationwide beginning January 2012.

Suggested Retail Price*   


*Pricing is at sole discretion of the retailer

An expertly designed double-ended lipstick for a blendable look that’s uniquely you!

COVERGIRL BlastFlipstick   

Blending different lip colors is a beauty secret commonly used by professional makeup artists to create perfect, personalized looks for their clients. Now, customizable color is at your fingertips. COVERGIRL BlastFlipstick is a double-ended lipstick with two ultra-blendable, professionally matched shades, allowing you to create a customized range of lip looks with the flip of a stick.

The Consumer Need
BlastFlipstick puts the power of personalization in your hands by doubling the lip color and multiplying the shade power. Each BlastFlipstick yields an array of stunning colors within one tube, and has unlimited potential to create customizable looks for every season. Its moisturizing formula mixes perfectly without feeling heavy or dry.

Lip Color Without Limits   

Blend and design a customizable lip look in seconds!

Glide on the creamy end of the stick, applying layers as desired. Then, use the shimmery end of the stick to finish the look, sweeping on layers to blend or highlight to perfection. Mix and match shades for your unique look.

The Shade Duos   

Expertly designed, these 13 complementary shade duos, with creams and shimmers for a kaleidoscope of colors, results in a beauty look that’s as unique as you.

Pat McGrath-Inspired Shade Palette
Whisper    taupe and pearl pink shades
Pucker    light berry and lilac shades
Glimmer    dark berry and soft pink shades
Flashy    dark berry and lilac shades
Vixen    burgundy and pearl pink shades
Perky    bright pink and light pink shades
Tease    red and gold shades
Cheeky    bright pink and peach shades
Stunner    bright pink and gold shades
Snap    taupe and sand shades
Smooch    copper and sand shades
Minx    deep brown and gold shades
Intense    deep berry and taupe shades

Makeup Artist Approved!   

Pat McGrath, COVERGIRL Global Creative Design Director and makeup artist extraordinaire, shares her thoughts on the new BlastFlipstick:

“Lip color blending is key backstage because it gives me the power to design unique, high-fashion looks to complement any style. I love that COVERGIRL BlastFlipstick empowers everyone to create their own signature look every day.”


COVERGIRL BlastFlipstick will be available at mass-market retail outlets nationwide beginning in January 2012. For more information, visit

Suggested Retail Price*   


*Pricing is at sole discretion of the retailer

COVERGIRL + Olay Tone Rehab 2-in-1 Foundation
A second chance for your skin…

COVERGIRL + Olay have collaborated to create an innovative generation of makeup which began with the anti-aging line of Simply Ageless. Introducing COVERGIRL Tone Rehab 2-in-1 Foundation, the newest COVERGIRL + Olay creation where makeup meets skincare. This anti-aging liquid foundation combines the newest advancements in beauty and skincare that covers fine lines, discolorations and wrinkles, and helps improve skin tone overtime.
What Women Want
Women are aware of certain factors that strongly influence perceived age and health of skin, including fine lines and wrinkles, and now more than ever, discolorations like age spots. 70% of women seeking anti-aging treatments are concerned about aging skin discoloration, citing this as a key aging skin concern.  For some women, it can seem like all is lost and the damage is done, but what if your skin had a second chance?

Introducing the solution, COVERGIRL Tone Rehab 2-in-1 Foundation, where makeup meets skincare.

COVERGIRL + Olay  Tone Rehab
  • One pump instantly covers discolorations, lines and wrinkles while one bottle to help improve skin tone over time.
  • Tone Rehab 2-in-1 Foundation is a new way to get luminous coverage for youthful, radiant looking skin. 
  • Soft focus sphere technology optically blurs visible contrast edges and smoothes out rough surfaces, while working with light to create a radiant, soft focus effect so skin seems lit from within
  • Tone Rehab 2-in-1 Foundation is clinically shown to help reduce the appearance of discolorations, like age spots, over time.
  • The Olay serum contains a moisturization package featuring known skin conditioning ingredients, Glycerine, Niacinamide, N-acetyl Glucosamine, that effectively penetrate the skin’s outer surface layers for improved skintone over time and an Anti-oxidant package, Vitamin E, Allantoin, Panthenol, and Green Tea to help protect skin from harmful free radicals at the surface.
  • The shade palette covers light to deep skin tones and has been revamped with a balance of cool, neutral, and warm undertones to beautifully meet the shade needs of all women.


Classic Ivory
Creamy Natural
Buff Beige
Nude Beige
Medium Beige
Natural Beige
Warm Beige
Creamy Beige
Soft Honey
Golden Tan
Classic Tan
Soft Sable


$13.99 (Prices are at the sole discretion of the retailer)   


COVERGIRL + Olay Tone Rehab 2-in-1 Foundation will be available at mass-market retail outlets nationwide beginning January 2012


  1. Oooohhh-exciting! I was just thinking the other day about CoverGirl and wondering if/when they'd be coming out with some new stuff. I want to try all of these products!

  2. Can't wait to try that 24 Hr LashBlast!!! Granted, I dont need my mascara to last 24 hrs, lol, but I am such a fan of LashBlast in general that I would try any new formula they come out with!

  3. Lashblast is one of my favorite mascaras so I'll probably try the 24hr version. However, the 25% bigger wand concerns me a bit considering the wand is huge already.

    The lip products intrigue me but that name is one of most unappealing I've ever heard. Flipstick sounds like an insult you would yell at a driver on the freeway, lol.

    "Get out of my way, you blasted flipstick!"

  4. I can't wait to try those flipsticks! They look amazing!

  5. I am wondering about the 25% increase in the wand size. lol Wow, it must be something else. I'm curious about the foundation, since I love skin care in my foundations.

  6. I'm interested in the flipsticks. Cute idea!

  7. I'm interested in the foundation. Can't wait for that to be released.

  8. The double sided lipsticks do look fun!

  9. Yes, all of these products are now available in Canada. I've seen all but the liner mentioned. I've bought the LashBlast 24hr & let me tell you, that stuff is incredibly hard to remove! I think I'm going to have to buy an oil based remover to keep using it... I used a makeup remover gel + soap & water - it was still on my lashes the next morning! But, it holds a curl like crazy & absolutely zero flaking on me...

  10. I don't know about the mascara- seems gimmicky to me. I've never heard of anyone needing to reapply. The foundation looks interesting, though.

  11. I can't wait to get these to check out looks really cool and they do come out with some great products

  12. This weeks Meijer ad had these advertized (lipstick and foundation) but I didn't check to see if the store actually had them out yet.

  13. I spotted the mascara & flipsticks at a Rite Aid in GA. Didn't catch the prices though.

  14. Spotted (and bought!) 24-HR LashBlast at one of my local Rite Aids last night, I think it was $9.79. I will be trying it out this weekend and posting a review on my blog!

  15. Got the mascara in Black Gold which is not one I see in the list so wondering if it's LE (think MAC Blitz & Glitz Fluidline as a mascara, shade-wise) :) and hoping not because it's lovely and I adore it. The wand is a bit bigger but not obnoxiously so. I held it next to my regular orange tube LashBlast wand & after using it didn't think it was more difficult than the normal LB wand, at least after I finally got used to that one without making a huge mess on my lids all the time.

    LOL at "Get out of my way, you blasted flipstick!" (courtesy of VintageAqua) None of those appealed to me at all, kinda ugly tubes and odd bright shades IMO. An easy pass for me.

    Curious about the foundation but don't have good luck with CG foundations thus far (finding a good shade match to begin with), so will be waiting on reviews before I decide to pull the trigger or not, plus I think their Olay-stuff is a bit pricey for CG. I guess I'm still stuck in the old-school (like high school) mode of thinking with CG as one of the less expensive drugstore brands so I can't bring myself to pay that much for some reason, not yet anyway, but I will for other brands like Revlon. Go figure!


I love and encourage comments here at Nouveau Cheap, and I do not censor comments unless they violate my comment policy, which you can view here.

Please refrain from comments that contain:
• Links to your own blog or website
• Advertisements or referral links

Thanks very much for your help in keeping this a spam-free zone.

© 2009- Nouveau Cheap. All rights reserved.