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Monday, October 31, 2011

New YouTube beauty and fashion channels from Cosmo, Seventeen and more

Did you hear the news today about how YouTube is going to be creating original content for its website? Well I just received a press release from Hearst Magazines indicating that beauty is going to play a major role in this new content:

HEARST MAGAZINES TO LAUNCH TWO NEW YOUTUBE CHANNELS AS PART OF YOUTUBE’S NEW ORIGINAL CHANNELS INITIATIVE

New Channels Harness the Power of Iconic Magazine Brands to Create Unmatched Engagement in Automotive and Fashion and Beauty Programming


NEW YORK, October 31, 2011 – Hearst Magazines today announced that it is bringing two new channels to YouTube as part of YouTube’s new original channels initiative, which was announced today. The programming is being created in conjunction with the experts from Car and Driver, Road & Track, and Popular Mechanics for the Automotive channel and Cosmopolitan, Harper’s Bazaar, Marie Claire, Seventeen, and Realbeauty.com for the Fashion and Beauty channel. Both channels will launch in 2012.

“This new relationship with YouTube provides a great opportunity for us to expose our brands in video form to an exponentially larger audience,” said John Loughlin, executive vice president and general manager of Hearst Magazines. "We've been creating hundreds of hours of content each year, which will be included as part of these channels and allows us to achieve larger scale, better monetization and the potential to launch new brands out of this exciting platform."

Hearst has a wealth of production capabilities, including a state-of-the-art, digital video studio and production facility; a stake in Mark Burnett Productions and deep relationships with other best-in-class production companies. The company’s award-winning in-house video team has produced a library of over 12,000 videos across its brands and nearly 200 hours of monthly video programming that is used on the company’s websites and tablet applications. Hearst will develop original content specifically for this platform, as well as use some of its existing video. Content will include:

Car and Driver Television: Driven to Extremes will feature programming that includes automotive-related competitions, car makeovers, and a show that mixes the week’s biggest car news with a dose of humor.

The shows on Fashion & Beauty: Style on Location will focus on global street style, the best in beauty, and an irreverent look at the latest fashion headlines.
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