Breaking news! L'Oreal's Roller Foundation has hit the US (and so has Maybelline's "The Eraser" and SO much more!) Warning: PIC HEAVY

[UPDATE: For my full review of Maybelline Instant Age Rewind The Eraser, please click here]

This is the craziest drugstore report I have ever posted, so pop some popcorn, put your feet up and get comfortable because I have got A TON to show you. I have never been more excited about a drugstore post so let's get right to it!

First, do you remember back in October when I posted about L'Oreal's new True Match Roll'on Foundation that was released in the UK? The UK commercial, which you can see here, features Eva Longoria and Evangeline Lilley and the product absolutely mesmerized me.

But then I saw this wonderful review by Lipglossiping and my excitement sort of dwindled. But if you want to try it for yourself, I just saw the display at Walgreens yesterday, so IT'S HERE!

Instead of calling it True Match Roll'on Foundation (as they call it in the UK), the US name is True Match Roller Foundation:

(click images to super-size)

The display actually has three shelves of colors (there are only two showing in this pic) for a total of twelve shades total. Here are the shelves in order from top to bottom:

Someone must have really liked the C 1-2 shade because both slots were empty when I got there.

Sorry, that's my thumb in the pic. :)

As is the case with all L'Oreal foundations, I couldn't find one that I thought would be an instant match for my NC20 skin, but if you are excited to try this product, and you find a good match, I would LOVE to know your thoughts!

Next, I saw a HA-YOOOJ floor display for the new Maybelline foundations, lip glosses and mascara. Let's start with the foundations.

If you read my "Breaking Beauty News" post a little while ago about how Maybelline is planning to release some VERY interesting new foundations in 2010, well I am delighted to tell you that they're ALREADY HERE!

Here is the info about these two foundations from my original post:

"the reformulated Instant Age Rewind Radiant Firming Makeup SPF 18 line contains goji berry, which boasts 19 amino acids, more than 500 times more vitamin C than oranges, and a complete spectrum of antioxidants.

New to the collection is The Eraser, a foundation with a micro-corrector applicator that dramatically reduces the appearance of wrinkles, according to company executives. It is available in 12 shades and will retail for $12.99. Also new is Primer Skin Transformer, which is to be used prior to foundation application. It will sell for $9.99."

I don't know about you, but I was SUPER curious about a foundation called The Eraser that has a "micro-corrector applicator". So guess what? I BOUGHT ONE! But I'm jumping ahead of myself so let me show you the display!

Maybelline The Eraser SPF 18 (retail: $12.99 at Walgreens):

See, it's got this soft, sort of fuzzy applicator that's about a 1/2 inch in diameter. It promises to "eraser instantly, deeply, and more completely". Say no more, Maybelline, I am THERE. Also, I think it's interesting that they have been developing this foundation for seven years. I hope that time paid off because I'm getting ready to use this today and I sure do have some issues on my face that I would like to eraser after my holiday binging. I will definitely report back after I use this for a few days.

There are twelve shades total, and if you look at the very end (right) you can see the new foundation primer, Primer Skin Transformer (retail: $9.99). I couldn't afford to buy that this time around but hopefully I'll pick it up soon to review. As is the case with other Maybelline foundations, I found a match in the second-to-lightest shade, 130 Buff Beige, so hopefully this will be a good fit for my NC20 skin. I will definitely keep you posted.

Here are some sneak peeks at my tube:

Next we have Maybelline's other new foundation, which is actually a reformulation of the original Age Rewind Radiant Firming Skin Makeup, now with SPF 18 and goji berry:

Just like The Eraser, I believe that the new Instant Age Rewind foundation also comes in twelve shades. And what's that array of glosses underneath the foundation, you ask?

Well that's Maybelline's new Shine Sensational Lip Gloss (retail at Walgreens: $6.49):

As if the new foundations didn't make my head explode, Maybelline, capitalizing off the huge success of its Color Sensational lipsticks and glosses, just released Shine Sensational, a collection of FIFTEEN gourmand-flavored lipglosses! DUDE, I haven't heard a THING about these (did I just say "dude"? I must be excited. lol).

The flavors range from mint leaves to candies (I counted at least three different types of candy) to all sorts of fruit (guava, blackberry, melons, etc) to different desserts (French pastries, toffee, chocolate truffles, etc.). This collection knocked my socks off with its originality and appeal to a more "sophisticated" palette. Think of these as a grown-up version of Lipsmackers with waaaaay prettier shades to choose from. I saw sheers, micro-glitters, shimmers, cremes, etc. There is literally something for everyone here and the colors are all beautiful. From what I can tell so far, Maybelline knocked it out of the park with these glosses.

The only name I remember is the pink tube (4th from the left) and it is "Crushed Candy".

My first instinct was to get the toffee flavored tube (second from the left) because it's a gorgeous pinky-brownish-rose creme (if you've been reading this blog for any length of time then you know that's the shade I always gravitate toward). But I went against my common sense and got this lovely tube:

And why, do you ask, did I buy a shimmery blueish pink gloss (a shade that tends to look horrible on me)? Because the photo on the front is of my FAVORITE French pastry EVER, the macaron.

Maybelline, you made a lip gloss that I can buy at the drugstore that tastes like French MACARONS? If I didn't love you before, now you've got my undying love and devotion for all time.

For my full review of this lovely gloss, please check back later in the week after I've had a few days to test it.

And if THAT wasn't enough to blow your mind, there is also a new Maybelline macara called Lash Stiletto Voluptuous, which features a rather unique brush:

Since I'm not a big fan of the Lash Stiletto line (the original just did not work for me), I probably won't be trying this, but I've got to say that the brush has me intrigued. How will it work?? If any of you get this, PLEASE tell me what you think!

OK, that's it for now, but believe it or not, I have MORE new products pics and info (hint: New Rimmel polishes and FINALLY a new and super adorable new product by NYC). So please be sure to check back here tomorrow if you're interested.

So...thoughts? Please let me if any of these new products interest you. I'd love to hear what you're planning to buy, and also what you think you'll pass on. Let's hear it!

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