e.l.f. Holiday 2016 Love Your Look Kit
Lots going on in the world of e.l.f. right now, so let's jump right in!
In case you haven't heard the news, today e.l.f. Cosmetics made an IPO (initial public offering) and they are now listed on the NYSE as "elf". That means that, if you so choose, you can invest in e.l.f. and become a shareholder. Stock was initially priced at $17 a share but opened at $24 a share today, surging to $25.72 as of the time of publication. Per the WSJ, that means the company is now valued at over $1 billion. Wow. Do you remember when e.l.f. first started and only had some brushes and a few color cosmetics? Boy how they have grown!
In honor of going public on the NYSE, e.lf. is offering free shipping on all orders today on their website (9/22):
FREE SHIP all orders - One Day Only (CODE: BEAUTYEXCHANGE) Plus FREE Fall Warmth Giveaway (value $15) on orders $25+ (CODE: GOODIEBAG).
You can stack both codes.
image credit: Kayo for Nouveau Cheap
e.l.f. store coming soon to Westfield Culver City, California
If you haven't heard yet, e.l.f. stores are expanding! In addition to the stores that are already open in New York and New Jersey, there are now stores open in Sherman Oaks, CA (click here for info) and Glendale, CA (click here for info). And thanks to reader Kayo for sharing the above pic of the store coming soon at the Culver City, CA Westfield Mall. And thanks to reader Samantha for the tip about the new location at the Smith Haven Mall in Lake Grove, NY, which is now open. Samantha also let me know that there's a store coming in Fall 2016 in Bay Shore, NY (Long Island) at the South Shore Mall (and there's also a new location coming soon to Plainfield, NY). Hopefully more and more of us will get to experience their standalone stores soon!
And last but certainly not least:
The e.l.f. Holiday 2016 sets are here (just in time for free shipping today)! Thanks so much to reader Kelly for letting me know that they're all live now on the e.l.f. site HERE.
I'm guessing that there will be even more Holiday 2016 goodies from e.l.f. at Target and Walgreens soon. They always do special end-cap displays, so be on the lookout for those soon.
Thanks again, Kayo, Samantha, and Kelly, for the great tips!