Thursday, May 5, 2016

IT Cosmetics is Coming to Sephora


Well this is exciting news! I just saw this on WWD.com and had to share:
It Cosmetics, one of the strongest selling of the new generation of indies, is amping up its retail firepower with plans to enter Sephora in September, while continuing to stoke its three-year-old business with Sephora’s archrival Ulta Beauty. The move also signals another transformation. “We are launching a collection of pure play skin care for the first time,” said Jamie Kern Lima, chief executive officer and cofounder of the company.
... The first pure-play skin-care product, Confidence in a Cream, was launched in January as part of the core assortment and will be included in the Sephora collection. 

Does this mean special Sephora-exclusive IT Cosmetics value sets in our future? Will IT Cosmetics be featured in future Sephora Favorites sets? So many questions! I guess we'll have to wait and see, but for now I'm just so excited by the possibilities. How about you? Thoughts?
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23 comments

  1. For years now, I've watched Jamie on QVC. I've always wanted to try the brand but never got around to it. I heard the brushes are really good but pricey.

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    1. This is why the QVC TSVs (Today's Special Value) sets have been so great. I have so many of their products and brushes that mostly came from these sets.

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    2. I basically love every IT product I've ever tried, including several brushes. I JUST did a mini review of one of their brush sets (a great value) a few posts back in my Mother's Day gift guide, if you missed it!

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    3. I love their products, their brushes are amazing and their foundations omg I love it cosmetics!

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  2. I am SO excited for this!! IT Cosmetics is such an underrated brand and I hope launching at Sephora will get them the exposure they deserve! I recently had the opportunity to try their Confidence in a Cream and their new Cleansing Balm and I'm really impressed with both of them so I'm super excited about the skincare line! :)

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    1. Oh I'm so glad to hear you're liking the skincare so far, Jen! Yay!!

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  3. i wonder when it will make it's way up to canada

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    1. Hopefully at the same time or soon after!

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  4. F-I-N-A-L-L-Y...!!!!! Thanks for sharing this! I have a ton of this brand (mostly thru QVC TSVs)....it will be great to have it available at Sephora...in the end I seem to do the bulk of my beauty buys there. I thought I'd do more Ulta once it opened near my house, but I guess I am a lazy app shopper who loves my Flash shipping, etc....

    Good questions you have too...I am pretty excited about this...lol!!

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    1. You're so welcome!! I love those QVC deals too! :)

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  5. So excited for this! I've always wished I could get It Cosmetics at Sephora! It's a great brand.

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  6. I'm so happy! I adore IT Cosmetics products! I use there CC Cream and illuminating powder foundation every day! The blushes are beautiful as well and their line of brushes? Amazing! I prefer shopping at Seporhs over Ults (where I usually buy their products) so this is great news! For those that haven't tried the line, do! You won't be sorry!

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  7. Finally! I absolutely hate the Ulta website (Sephora is just so much better designed!) and I get so many more perks from Sephora (VIB Rouge, /shame). I can finally try IT Cosmetics stuff, like the super-highly rated CC Cream!

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  8. Great news! IT cosmetics powder foundation is the only one I have the patience to use. Also, their blushes and eyeshadows are lovely.

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  9. I like the sound of this. I tend to prefer Sephora for the rewards and the Flash shipping, and the birthday gift. And frankly they have way better samples with orders and to be scored in-store. Ulta's services and rewards in comparison have always been lackluster to me. Good stuff there, and they have Lipstick Queen, but Sephora does it better.

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  10. I was just thinking yesterday about how my one IT brush is hands-down my favorite and I should start replacing some others with IT bushes gradually. Perfect!

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  11. I'm super excited about this as I tend to shop at Sephora more than Ulta for some reason. I hope this gets IT Cosmetics more exposure!

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  12. I am so excited for this!!! During Black Friday I was able to snag a mini brush set and the CC Gloss for $10 each. I was equally impressed with both. Some products on my wish list for a while includes the Skin But Better CC Cream, Bye Bye Pores Powder, Celebration Foundation, and some more brushes. Will be happy to pick something up at the VIB sale.

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  13. Thank goodness. I was just at Ulta today trying to buy some of their products.. most of it was out of stock and they wouldn't give me a sample of anything. I hate Ulta.

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  14. I love IT cosmetics and their brushes are incredible! I agree Sephora has better rewards than Ulta where I usually purchase.

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    1. Ulta is actually the better deal because you at least get money off for your next purchase. Sephora gives samples and better samples, but hey I'd prefer money off lol.

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    2. But the dollars off are not much. 200 points is $6. Big deal

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  15. Glad to hear they're coming to Sephora! I've gotten a few things recently from QVC and I love it when they are on Easy Pay! So far I've loved everything!!

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