Thursday, April 14, 2016

Free with ANY Purchase at Ulta: IT Cosmetics Deluxe Brow Power Universal Eyebrow Pencil (and More!)


UPDATE: Thanks to reader Manora for the comment below about this one. I believe this is for today only (4/14) valid now through 4/16: get this Murad 3-Piece Sampler ($40 value) free with ANY $40+ purchase! Sorry, this is now out of stock.

UPDATE #2: Thanks to reader Kate below for the comment about this one. The Laura Geller deluxe Spackle HERE ($10 value) is also still available for FREE with ANY purchase! Just be sure you add something else to your cart and it will be free.

UPDATE #3: Thanks to reader Kate below for the comment about this one. You can also get this 2-piece Michael Kors Set FREE with ANY $40+ purchase ($40 value).

Thanks so much to longtime reader Marcy for this tip!

Right now, you can add this IT Cosmetics Deluxe Brow Power Universal Eyebrow Pencil ($10 value) to your cart on the Ulta site, and it will be FREE if you order anything else (no minimum purchase required). I own this brow pencil and it's personally one of my favorites. I love that it's not too warm (it's more on the cool brown/taupe side of the spectrum) so it looks really natural and depending on how hard you press during application, you can totally control the pigmentation. If you've always wanted to try this pencil, now's a nice time to do so!

Below are this week's Ulta deals (from my Weekly Drugstore Makeup Sale post), in case you need a reminder.

The following Ulta highlights are valid in-store and online now through 4/16 unless otherwise noted. 



  • See all current sale items HERE
  • See this week's ad HERE

Thanks again, Marcy, for the hot tip!
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41 comments

  1. Also this 3 piece Murad sampler with any $40 online purchase
    http://www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod11381193&CID=35301748&ET_LID=Murad+Sampler&RID=1921313424&CCID=ET_PR_FY16WK11_Thurs_ITSampleCRM

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    1. Ooooh, thank you, Manora! Will add to my post now! xoxo

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    2. It's actually good through 16th, give you a little bit more time to decide what do you want to buy 😁

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    3. Oh thank you!! I just updated my post. So appreciate these great tips! xo

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    5. No problem! Thank you for your amazing blog 😊

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    6. Where do you see the end date for this sampler? I'm always so curious where people find all the beauty deals - i saw this one on the "what's new at Ulta on their webpage but didnt see when the deal ends. Is that also where you found the It Cosmetic Brow Power Freebie deal?

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  2. Just an FYI: I got the free brow pencil in-store with a purchase but the cashier said that I couldn't use the $3.50 off $10 coupon with it, just one or the other (she tried to enter both into the system to check). Can't remember if that's ever been an issue, but the pencil is awesome so I went ahead anyway and will use the $3.50 coupon for something else.

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    1. Oh really? So you had non-prestige items you were trying to purchase and the coupon didn't go through? I'll test it on the site and see what happens there. Thanks!

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    2. How did you go about getting the brow pencil in store for free? I'd LOVE to do that and avoid shipping!

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    3. It work online, but the fine print on the $3.50 off in-store coupon says that you can't combine it with any other coupons 😔

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    4. Yes, I had an Ulta mascara that was exactly $10. I didn't read the coupon because I use them all the time and they always work, but I just checked the fine print and Manora is correct, you can't combine coupons.

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    5. Crystallyn, if you're an Ulta member check your email. I got an email with a bar code that says "exclusively for you" and has my email address. I'm an Ulta member, but I'm also at a high level (thanks to my niece buying a fancy curling iron)so I don't know if it's for all members or just platinum+. I checked Retailmenot and they don't have this offer. Hope this helps.

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    6. I JUST checked out with the LM Spackle & IT Brow pencil, used $3 rewards AND $3.50 off $10 code from this post(I had $10 worth of non-prestige, also). Those 2 items still showed FREE.

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  3. Is there a coupon code or email I missed for the free mini IT Cosmetics Brow Power Pencil? I've added it to my cart online and it's still adding $$ to my cart total.

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    1. Are you sure you added something ELSE to you cart? Like I said in my post, the minute you add something else to your cart, the brow pencil will be free.

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  4. You can also get Laura geller space free too!!
    http://www.ulta.com/ulta/browse/productDetail.jsp?skuId=2303429&productId=xlsImpprod13881167

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    1. Oh thank you! I did't know the Laura Geller one was still available. Will update my post!

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    2. I showed them the link and how they made those two items free and I was told I needed the code and that they're not allowed to just hand samples out even with me showing it as free in my online cart and I don't want to pay $6 shipping for 1 thing. Oh well! I tried lol. Hopefully an email gets sent out or something. Thanks! :)

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    3. http://www.ulta.com/ulta/browse/productDetail.jsp?skuId=2302110&productId=xlsImpprod13691043 now you can get this free too! Plus a free bag with $40 fragrance. It keeps heeding better!!

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    4. Wow! Thank you, Kate! Will add the link to my post! :D

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  5. I was able to get the Laura gellar primer, it pencil, murad trio, 17 piece sampler, and both bare minerals samples for free with an 80$ purchase. Thanks so much!!

    Also, the savings justifies my soending, right?!

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    1. Oh absolutely! Lol!! That's fantastic!! :D

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  6. I went to the clearance section at my local Ulta and picked up an Essie nail polish for $1.97 (Taj Ma-haul) and was able to get the free IT eyebrow pencil :)

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  7. There is also a coupon out for a free full size Shea moisture foundation. I think it ends on the 16th but my store and all the surrounding ones were out of all of the lighter shades, but said they might get another shipment before it expires. I did get mine online though. I don't know if that was posted anywhere else, I didn't see any posts about it. It was also free with any purchase.

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    1. Do you have the link if you can purchase online?

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    2. Can you post a link or item # for this to be found online?

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    3. I got an email coupon for it and it had a code and and exclusively for my email address. I'll post a pic if you want me to. But I went to my local ulta today to get the brow pencil and the Laura Gellar and the cashier said I needed to have a coupon for it. However I can get both in my cart for free online with no code.

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    4. Yes, could you just post the link for it? I can always get the links to work for free and if I get the e-mail coupon I just go to the store to avoid the shipping.

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    5. Is there any way you could post the link from your email?

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    6. Rosa if you send me the link/coupon for the Shea Moisture I will send you my coupon for the IT Cosmetics brow pencil. (I did not get the Laura Gellar one.)

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    7. http://imgur.com/uoK0dEb here's a pic of the coupon I got. I tried to use the code again and it said it was already used.

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  9. Got the It Cosmetics, Laura Geller and Murad freebies along with the $3.50 coupon! I hate ordering online from Ulta though. They charged me for shipping even though I had a $50 order, so now I have to wait for a tracking number to call and get the shipping refunded! Seems like there's always an issue with them!

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  10. I have been able to redeem these coupons for freebies multiple times, both in store and online. Some seem to run out faster than others. And I have never had trouble combining a $3.50 off $10 coupon with it in store. Someone commented below that there is a Shea Moisture foundation freebie floating around as well. Does anyone have a link or info for this?

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  11. FYI, those Triple Crown J. Cat eyeshadows are AMAZING. The formula is silky and the pigmentation is incredible. I was super impressed

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  12. So glad I stopped by your blog before placing my order for the platinum perks today! I got the Smashbox Countor kit and some other sale items and scored on those free w/purchase items :) thank you and the community who brought some to our attention!

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  13. Is there suppose to be a in-store coupon for the free it cosmetic brow pencil? I called my local ulta and they say I need a coupon, which was weird because when I try to add it online I didn't even need a coupon code.

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  14. Also the link in the email just takes to to all the sheamoisture makeup and I tried putting it in my cart and it only came up free after using the code.

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  15. I got an Ultamate Rewards coupon for the eyebrow pencil in my email that was specifically for me. If you haven't already signed up for their rewards program then you won't be receiving the coupon in your email. It seems like you only need the coupon if you are redeeming the eyebrow pencil in stores and not ordering online.

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