Tuesday, December 22, 2015

(UPDATED) New 2016 L'Oreal, CoverGirl, and Maybelline Products Now at Ulta (Sale + Discount Codes)

A little while back, I mentioned that Ulta added some of the new CoverGirl 2016 products to their site (they've added even more recently, as you'll see below), but I just noticed that they have quietly added many of the new Maybelline and L'Oreal 2016 items as well! These do not come up when you go to the regular Maybelline and L'Oreal pages on the Ulta site--they're only coming up in the "What's New" section right now. So I thought it might help to list them all here (links below).

IMPORTANT: Many of these items are BOGO1/2OFF right now (marked as such below). Plus, you can stack one of the following coupon codes ON TOP of these sale prices if you're ordering online:

Use code 304954 online for $5 off $10 (excludes prestige cosmetics; expires 12/31/15)
Use code 205730 online for $5 off $15 (excludes prestige cosmetics; expires 12/31/15)
Use code 302358 online for $15 off $75 (excludes prestige cosmetics; expires 1/9/16)

Alternatively, you can use THIS COUPON (in-store or online) for 20% off your entire purchase (expires 12/24; excludes prestige, but works on all drugstore items). Depending on how much or how little you're ordering, this 20% off coupon may work out to be a better deal than the dollar off codes above--test each one in your cart before placing your orders!


Not on sale:

Also, because I think a lot of you missed this when I first posted about it a while back (I'm still getting tags/DMs/emails; thank you all for the tips!), Ulta now carries First Aid Beauty HERE (if you have that special 20% off coupon, you can use it toward First Aid Beauty).

Hope that helps! And if you've already tried any of these new drugstore products, I would absolutely love to hear from you!


  1. Have you seen the new Milani translucent pressed powder, hydrating primer, and mattifying primer? I saw them at Walgreens today -- picked up the matte primer for now. They were all $9.99 each.

  2. Am I the only one who thinks Cover Girl is charging ridiculous prices for their products? $11.99 for a mascara?!? It always seemed that CG was an inexpensive brand but in the past few years their prices keep getting more and more inflated. I realize you can get them on sale but when they are that high to begin with it still angers me.

    1. They do offer some great coupons, usually at the end of each month in the Proctor and Gamble insert in the Sunday paper.

    2. Yes but if the quality improves along with it that helps for sure. Especially the e/s!

  3. Maybelline has also added new shades to their matte + poreless foundation!

  4. I can't wait to hear some reviews of these new items, so many intetesting things lately!

  5. I was just able to add all of the Maybelline Color Tattoo Crayons to my bag with no trouble. It's 12:40am Central, so maybe they went live @ Midnight? The skinny gel pencils also appeared to be available but I didn't add any to my bag. The rest I haven't checked yet, just giving y'all a heads up 😃

  6. Just as a heads up, the maybelline products you have listed as "not on sale" currently are available to put into the shopping cart. I haven't attempted to check out (yet), but it appears that they are able to purchased now! Yay!

  7. Though they don't seem to be part of the sale...

  8. I recently purchased the CoverGirl True Naked Eyeshadow Palette in Nudes thanks to your post - I love it! I don't have any UD Naked palettes so compare with, but I appreciate Covergirl's pricing! The pigmentation is beautiful and long-lasting with primer. I wish I had purchased the other two palettes while at Bed Bath and Beyond!

  9. I was going to wait for your review on the Covergirl True Naked palette, but the deal today at CVS was too good to pass up. B1g1 half price, so 13.29 for one and half of that for the other. I had a 2.00 off(2) coupon from the sunday paper and when you spend 30.00 on Proctor and Gamble products, you got 10.00 in extra bucks. I threw in 3 panteen shampoos. They were 3 for 12, I had a 5.00 MQ and there was a 4.00 CVS coupon.


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