Friday, August 28, 2015

A Quick Guide to the Ulta 21 Days of Beauty Fall 2015 Event (9/6 - 9/26)

It's BACK! The Fall 2015 Ulta 21 Days of Beauty Event begins on September 6th and runs through September 26th, both in-store and online. Thanks to reader @gingerlovesmakeup on Instagram, I'm able to share with you a sneak peek of the deals that you'll be able score during this event!

image credit: @gingerlovesmakeup for Nouveau Cheap
Ulta 21 Days of Beauty Fall 2015 Calendar of Events

If you haven't received your Ulta ad in the mail yet this week, be on the lookout for it! @gingerlovesmakeup was kind enough to share some pics of the calendar with us, so I have all the highlights for you today.

Keep reading for highlights, info and tips for readers who are new to this event...

PLEASE NOTE: The full calendar events is now live HERE.

The Ulta 21 Days of Beauty Event offers shoppers ONE-DAY-ONLY Beauty Steals that are available in-store and online for just that specified day (unless otherwise noted; some days there might be an extra Beauty Steal that is only available online, but for the most part these deals are available in-store and online). When these deals are gone, they're gone, so you have to act quickly (tips about that later in this post).


9/6: Philosophy Purity Cleanser 8 oz. $15 (regularly $24) and bareMinerals Prime Time foundation primers 50% off

9/7: Anastasia Clear Brow Gel $11 (regularly $23)

9/8: All Juice Beauty 50% off

9/9: Too Faced La Creme Lip Creams $11 (regularly $22)

9/10: Stila Smudge Stick Waterproof Eye Liners BOGOFREE

9/11: Smashbox 24HR Photo Finish Shadow Primer $10 (regularly $20)

9/12: ButterLONDON lip products $10 each and Philosophy Time in a Bottle Serum 1.3 oz. $55 (regularly $75)

9/13: Tarte Lights Camera Lashes Mascara $10 (regularly $21) and Pur Minerals Miracle Mist $10 (regularly $19)

9/14: LORAC Porefection Concealers $12 (regularly $24)

9/15: IT Cosmetics Eyelift in a Tube $14.50 (regularly $29)

9/16: Strivectin SD Advanced Intensive Concentrate $49 (regularly $79)

9/17: Too Faced Bulletproof 24-Hour Eye Liner $11 (regularly $22)

9/18: Urban Decay Naked Skin Beauty Balms $17 (regularly $34) and Clarisonic Brush Heads BOGOFREE

9/19: bareMinerals Lasting Line or Round the Clock eyeliner $8 (regularly $16)

9/20: Laura Geller Balance-n-Brighten Foundation $20 (regularly $33) and Smashbox Full Exposure Mascara $10 (regularly $20)

9/21: Mario Badescu Peptide Renewal creams and serums 25% off

9/22: Amazing Cosmetics Anti-Aging Primer Travel Size $10 (regularly $18)

9/23: CK One Brow Pencil + Gel Duo $11 (regularly $22)

9/24: Stila Convertible Color $12 (regularly $25)

9/25: IT Cosmetics Hello Lashes Mascara $12 (regularly $24)

9/26 Tarte Lights Camera Lashes Precision Longwear Eyeliner $10 (regularly $20) and select Philosophy skincare sets 25% off

Again, these are just highlights. View the full calendar of events HERE.


Since I've covered many of the previous 21 Days of Beauty events, I have some helpful tips that I've picked up along the way (many of them from YOU) that will hopefully increase your chances of getting these deals before they're sold out.

  • You have to act quickly during this event because the Beauty Steals do sell out in-store (often before noon the day of the event). But the Beauty Steals are also available online and you usually have a bit more time to get them online before they sell out. 

  • Be sure to check the Ulta website and weekly ad for additional gift-with-purchase promotions to go along with the daily Beauty Steals (there will be many of them during this event). 

  • For previous 21 Days of Beauty events, Ulta lowered their free shipping threshold to $25+ (instead of the usual $50+) for just one week of the event. So be on the lookout for that in case they do it again this time around. 

  • If you plan to make a purchase in-store, I highly recommend getting to your local Ulta the moment the store opens on the day of that particular event, if you are able to do so. I cannot tell you how many times I have pressed my luck and tried to pick up something during my lunch break, only to find that the item sold out earlier that morning. And be prepared for some craziness. If your Ulta is already a high-traffic store, and you go on the day of one of the more popular Beauty Steals, expect to stand in line for a while. That's why I suggest going as early in the morning as possible, since the crowds and lines will be nowhere near as crazy as lunchtime and after work. 

  • If a Beauty Steal on the calendar of events does not say "online only," then it is available both in-store and online. If you want any of the online-only deals, I would try to log on to the Ulta site as early as possible on the day of that particular Beauty Steal, to ensure that you get it before it sells out. I don't quite recall if these events go live right at midnight on the Ulta site, but if you do, please leave a comment and fill us in? Thanks! 

If you have any other tips to contribute that might help us all out, please leave them below (and thank you!).

Thanks again, @gingerlovesmakeup, for the pic and heads-up!


  1. Last time they went live at 10 pm my time in CA. I believe it is midnight then at their headquarters. I'll be checking from 9 pm onwards!

  2. Oohh looks like there are a lot of good deals this time! Too Faced La Creme Lip Creams = love these and would love to get more! :)

    Thanks for the info! ^^

    1. I'm looking forward to that one too! :)

  3. Platinum members usually get free shipping on the deals. No minimum required

  4. Platinum members usually get free shipping online for this. In store they usually have a two item limit. So if u really wanted more, go in store and online.

  5. Yay! I love 21 days! The Lights, Camera, Lashes mascara is my favorite and they always offer it during 21 days. I just used up my last tube from the spring 21 days so it's time to stock up again!

  6. I just got my Ulta book in the mail today and was super excited that it is time for the 21 days of beauty again! There are a few good deals I will be hitting up Ulta for this time around! I mean how can you beat some of the prices on some of these makeup products, give you a chance to try something things that you haven't before without breaking the bank :)

  7. Can't wait for the Lorac Concealers and LIPSTICKS! ..

  8. The link to the calendar isnt working (on their end). When I checked it the other day, it said that Japonesque Face Primer will be 50% online only on Tuesday the 8th, but my flier that came in the mail doesn't mention anything about this. Have they ever changed deals or removed them before the sale even started??


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