Thursday, April 9, 2015

Coming This May: Rimmel Keep Calm and Lip Balms (Full UK Collection + New Shade Exclusive to the US)

I have some exciting news today for both Rimmel fans and lip balms fans:


The Rimmel Keep Calm and Lip Balms are (finally) coming to the US! And guess what? We're geting a new US-exclusive shade, to boot!

Details, after the jump...


Beginning this May, the Rimmel Keep Calm and Lip Balms (previously exclusive to the UK), will be available exclusively at Walmart stores across the US. They will retail for $2.50 each. The shades from left to right in the photo up top are as follows:

Keep Calm and Shop (Clear)
Keep Calm and Kiss (Pink Blush)
Keep Calm and Rock (Rose Blush)
Keep Calm and Play (Berry Blush)
Keep Calm and Party (Violet Blush)

Plus the new US-exclusive shade:

Keep Calm and Love (Crystal Clear)

I received this information directly from Coty (owners of Rimmel), so I can 100% confirm that they'll be available beginning this May at Walmart. They should be in either the regular Rimmel display or in an end-cap display or hanging "clip-strip" display.

Lip balm junkies: are you happy to see these finally coming to the US? Do you have your eye on any shade in particular? Keep Calm and Rock is definitely calling my name (for a few reasons!).
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21 comments

  1. Excited about these! Thanks for the post G!

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    1. You're so welcome! I'm excited too! :)

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  2. I'm loving the packaging! Cute names for each lip balm.

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  3. I'm losing my mind right now!!!! I'm so excited!! The "keep calm" meme and lip balm had a baby and I need all of it.

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    1. Lol!! Glad to hear you're as excited about these as I am! :)

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  4. Oh wow these are too cute! Love the names. Hope they are good lip balms.

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  5. I love a lip balm that is shaped like lipstick. Reminds me of the fancier brands like Laura Mercier.

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  6. These will make such cute little gifts for girlfriends :-)

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  7. I bought one of these last summer at Walmart in Canada. Keep Calm and Rock had to be mine!

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  8. Oh wow great price. I will need them all. I love lip balms. And who could resist that pkging. Awesome.

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  9. **** squealing**** like an excited child!!!

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  10. yaaaaaaaaaaaaaaaaaassssssssssssssssssss

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  11. Does anyone know if these are these comparable to the Maybelline Baby Lips?

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  12. Oh G you are making this girl right here about to jump out of her seat for joy :)! I need "Keep Calm And Rock" "Keep Calm And Kiss" and "Keep Calm And Party".... Those have to come home with me even if I have to order them online! Thanks for letting us know G!

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  13. I'm addicted to lip gloss so yep going to get them all and be obsessed with them. Looks a lot like baby lips thanks G!

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  14. I was paid by COTY to test these out about 6 months ago. They were not moisturizing at all. The color payoff was okay but other than that it was a lackluster product. Maybe with the survey that I completed, they can adjust the formula.

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  15. I'm in love with lip balm!! I'll be looking out for these!

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  16. I saw these yesterday so i did pick one up the clear one

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  17. If these ever show up in stores besides Walmart, I think I'd like to try Shop & Play....maybe Love too. I just wish cosmetic companies would stop doing store exclusive releases...or at least stop doing them with Walmart.

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