We usually get new Rimmel products about 4-6 months after they debut in the UK, and reader @sugarrpeaa on Instagram just mentioned to me that she heard that this mascara was going to launch in the US in December. But as we all know, if the "official" launch date is December, it could turn up earlier.
Here's the UK commercial featuring Georgia May Jagger (with a close-up of the brush):
For more product info and to see the "director's cut" of this commercial, click here.
Are you a Rimmel mascara fan? Think you'll give this one a try? If you're in the UK and have already tried it, I'd love to know what you think!
Thanks so much, @mrsosbornuk and @sugarrpeaa, for the great info!