Saturday, August 2, 2014

Coming Soon: NEW Rimmel Wonder'full Mascara with Argan Oil

Many thanks to reader @mrsosbornuk on Instagram for letting me know that the new Rimmel Wonder'full Mascara has just launched in the UK. Here's some info from the Rimmel UK site:

We usually get new Rimmel products about 4-6 months after they debut in the UK, and reader @sugarrpeaa on Instagram just mentioned to me that she heard that this mascara was going to launch in the US in December. But as we all know, if the "official" launch date is December, it could turn up earlier.

Here's the UK commercial featuring Georgia May Jagger (with a close-up of the brush):

For more product info and to see the "director's cut" of this commercial, click here.

Are you a Rimmel mascara fan? Think you'll give this one a try? If you're in the UK and have already tried it, I'd love to know what you think!

Thanks so much, @mrsosbornuk and @sugarrpeaa, for the great info!


  1. I love that this is a natural looking mascara instead of very glamorous night out mascara. I can't wait for this to come out in the US

  2. Oh gosh I am gonna need this. I hope we get it before December!

  3. The mascara looks good. On another note how did someone with her teeth become a model? Oh, I know. She's Mick Jagger's daughter!

  4. We already have this mascara in Lithuania for at least couple weeks now!

  5. This looks so interesting! I don't think an oil-based mascara has instant appeal but I'm curious to try it still!

  6. I will probably try this. I only use Rimmel Mascara (or my splurge is Lancôme). These are simply the best mascaras on the market. But I'm not sure how it could possibly beat Rimmel Scandaleyes Retroglam!! That stuff is amazing. I actually have lashes now. Stunning clump free volume, extended, and curled. I am curious to know what this one is like, but I'm hesitant to think it could possibly be better than Retroglam!!


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