Wednesday, April 23, 2014

Spotted: NEW CoverGirl + Olay Facelift Effect Foundation and The De-Puffer Eye Concealer

UPDATE: More info and pics added below.

Many thanks to reader Reagan (@reaganschaalon on Twitter) for this one! Reagan spotted a brand new CoverGirl face cosmetics display at Walgreens this week and was nice enough to share some pics. Take a look!

image credit: Reagan for Nouveau Cheap
NEW CoverGirl + Olay Facelift Effect Firming Foundation and
The De-Puffer Eye Concealer
(retail: $13.49 - $17.99)

 photo cg1.jpg
image credit: Reagan for Nouveau Cheap
NEW CoverGirl + Olay Facelift Effect Firming Foundation
(retail: $17.99)

"Luxurious coverage with the firming power of a night cream"

 photo cg2.jpg
image credit: Reagan for Nouveau Cheap
NEW CoverGirl + Olay The De-Puffer Eye Concealer
(retail: $13.49)

UPDATE: additional photos and product info.

image source: amazon.com

image source: amazon.com

On Amazon there are listings for these products HERE (four shades of foundation, six shades of concealer). If you click on those listings, you can view product claims and a full list of ingredients for both products.

I was JUST having this discussion on my Instagram the other day about how the lines between drugstore and higher-end beauty price-points are really becoming blurred these days. Historically, CoverGirl + Olay products have always been more expensive than other CoverGirl lines, but I think that $18 for a drugstore foundation is kind of steep (thank goodness for sales and coupons!). I realize that most mid- and higher-end foundations retail for about $25-$50+ but that gap sure is getting smaller, isn't it?

Have you spotted these new CoverGirl face products in your area yet? Thoughts?

Thanks so much, Reagan, for the great sighting and pics!
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26 comments

  1. It better be made out of part gold or something because that is pretty expensive! It makes me want to go and save a bit more and splurge on a high end foundation. You're completely right because many drugstore prices are climbing up :/ and it would suck if the product didn't work out and you couldn't return it. With high end ones you can usually return it. /Le sigh

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  2. Holy cow, $18?? I'm in Canada so it will be even steeper here! That price is a huge deterrent for me, especially since a lot of the stores I would get it from don't have great return policies...

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  3. Perhaps the $18 will give my face the complexion of an air-brushed, photoshopped Ellen deGeneres.

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  4. I would not pay $18 (or likely $20 since I live in Canada) for a foundation in a drugstore that has no testers. May as well head to Sephora.

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  5. Although I probably would pay for it, it does make me sad in a way, because Cover Girl was my first makeup brand ever when I was in middle school (and it was for a lot of my friends, too) mainly because of the low price point. Now, with them shooting the prices up, I fear that a lot of young girls won't get that experience of buying CG. As I write this I think I sound very sappy and sentimental, but thinking of my pressed CG powder that I had in the 7th grade is a happy memory.

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  6. HOLY PRICE POINT, BATMAN! I'm steering clear of this simply because I could get higher-end products for roughly the same price.

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  7. At that price range, I'd much rather go to the clinique counter where I can try on face makeup and make sure my skin likes the product!

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    Replies
    1. I was JUST thinking about how some Clinique foundations are $23, so that's only five bucks more! Crazy.

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  8. These prices are crazy?! Especially for CG -- i've tried almost every new thing CG has brought out in the past 6 months or so and they have been complete fails for me. You know sometimes if you buy the value sets they have at Ulta, Sephora, QVC and HSN, you can end up paying $9 or $10 a piece for high end products which is just about the same as the drugstore prices.

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  9. I would pay $18 if they would bring back the simply ageless concealer. I've been on a hunt ever since they discontinued it and nothing I've tried at any price point has been a replacement.

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    Replies
    1. I know!! I am almost out of my last eye corrector and am fighting the urge to spend a ridiculous amount on Evilbay!

      These prices are almost convincing me to take a trip to the Clinique counter for just $5 more. The increase in prices is making it harder to score deals.

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  10. I have such sensitive skin, I'm not going to pay that for something I can't return

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    Replies
    1. I'm not sure which drugstores you have access to in your area, but Walgreens, CVS and Rite Aid accept returns on used beauty products, no questions asked. :)

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  11. I've never understood why so many anti aging foundations are in jars. I like them for dry skin, but that is messy. And the price point is ridiculous when Maybelline and Revlon keeps their's under $10.

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  12. I use Physicians Formula Organic CC cream, and I consider that expensive! (Here in Canada that is). I was totally curious about this until I saw the price! Nope. Pass. That is just silly.

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  13. woah! if this thing costs $18 in the US, than imagine how much it will cost in Australia? $30?! Covergirl foundations in Australia are $20+, my beloved Aquasmooth foundation cost $22. All high end foundations in Australia are $50+. Mac foundations are $50, Chanel foundations are $70+ and Giorgio Armani are $90+. This is highway terrorism.

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  14. My first thought was "What the heck is Cover Girl thinking charging that kind of money?" I agree that the dept. store brands aren't much more and they have testers too. I still cringe whenever I have to replenish my Outlast 3-in-1 because that is $12 (but I do love it!)

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  15. I have an unpopular opinion here, never stopped me before! I have found olay skincare so amazing, it has firmed up the crepiness around my eyes. Clinique treats my skin with kid gloves. No crepiness removal, though. I think I'll take the plunge, I trust the brand. I cant wait to see what happens!

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    Replies
    1. please let us know about the eye cream if you try it, at my age I might be willing to pay (with a sale and a q) for an eye cream that actually works

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  16. Eeep, that's steep. The 12 dollars I paid for my last CG product (3in1 outlast foundation) was a total fail for me, so I won't be trying this. My only hopes with these more expensive drugstore products are that the ingredients are getting better. Hopefully, over time, the price of these ingredients will drop, and so will the prices of the products.

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  17. Getting too expensive for a drugstore brand IMO.

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  18. That is a pretty steep price! But I always find that Walgreens is more expensive than the local Target or WalMart - at least in San Francisco that's true. I can go to the corner Walgreens and see stuff for $5-8 more than if I went to Target outside of the city. Regardless, $18 is pretty ridiculous for a drugstore foundation like CG, but people will pay for it thanks to brand loyalty!

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  19. I like other CG-Olay stuff I've tried, but this is way too pricey. That 3-in-1 Foundation is cheaper and probably works just as well or better. Plus, at these prices, just a couple bucks more and you may as well just buy foundation at Sephora.

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  20. Just spotted these today at Walgreens!

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  21. I also spotted them on Friday
    But I wait for a sale or coupon bz am not paying 18 to try it!

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  22. I LOVE this foundation. I really think it is spectacular, makes you look younger and glowier, and is especially great for summer wear. I ordered it on Amazon, but in a pinch, I would have no problem playing 18 dollars!

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