There were lots of rumors floating about and for a long time I believed the box just sold out instantly (if you went on the Allure Facebook page, you probably noticed those comments as well). But thanks to SEVERAL of you for letting me know that Allure actually posted the following message about an hour into the event:
To all of our Allure Beauty Box fans:
Our site went down when the sale was to go live at 12:01 pm today - we're so sorry for the inconvenience. To make this fair game we're going to reset the sale for next Tuesday, May 6 at the same time, 12:01PM EST.
I heard from several of you who never gave up trying and were actually successful in purchasing a box today (congrats!!) but for those who missed out, and are still interested in this box, you get to try again next Tuesday.
I completely understand if you're angry, upset or bitter about your experiences today on the Allure beauty box site, but please try to keep your comments civil below--I am in no way affiliated with Allure and I tried just as hard as you did to get a box. So I know what you're feeling, but if you have a complaint, please leave it on the Allure Facebook page or contact Allure directly--you have a much better chance of having your comment seen there, rather than here on my blog. Thanks!
And thanks again to everyone who took the time to share this update with us!
PS: If you missed my original post and would like more info about this box, CLICK HERE.