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Friday, March 15, 2013

Spotted: New permanent NYX display at Target


Hold the phone! NYX at Target? How did I not know this was happening? Reader Jeni from Facebook just spotted a large, permanent NYX display at her local Super Target and was nice enough to share a pic with us.

Want to see what's in the display? Take a peek at Jeni's pic, after the jump...



(click to enlarge)

image credit: Jeni for Nouveau Cheap
Permanent NYX wall display at Super Target

I spy lots of palettes, liners, mascaras, blushes, primers and more!

I obviously don't know if this display will only be at Super Targets or if regular Targets will get this too. If you have spotted a NYX display at YOUR Target recently, please do let us know!

Thanks so much, Jeni, for the awesome sighting and tip!

PS: A few of you have been leaving comments on the You Tell Me page recently about how some of the new 2013 releases from e.l.f. are starting to show up in the permanent e.l.f. display at Target. This is very exciting news if you've been wanting to try some of their newer products without having to order online, so take a peek at the comments here to see what people have been spotting (scroll down to reader Heidi's comment from March 10th for all the details).
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68 comments

  1. My jaw dropped, I really hope both Targets I go to (I think one is a super) get the NYX displays. UGH! There goes my wallet then.

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  2. That's awesome! Even if it's not quite as robust as the ULTA selection, I get to Target a heck of a lot more frequently than I do ULTA. Woohoo! :)

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  3. I get to Target a lot more than I get to Ulta. This is both wonderful and dangerous news.

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  4. I've never tried a single NYX product since I don't live close to any NYX retailers and I usually don't like to order cosmetics online so I'm super excited about this!

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  5. Omg that is the best news I have heard in a while the nearset place for me to get nyx products is almost an hour away. I know what I am doing this weekend:)

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  6. Where is this?! I hope it's going to be everywhere! I'm so excited!!

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  7. They're also being sold at Fred Meyer which is exclusive to the Pacific North West. :) I'm so glad to see that they're expanding past harder to reach stores.

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  8. One of the first canadian Targets (The milton location) has a smaller Nyx display. I am hoping some of the larger canadian targets in the GTA have one this size!

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  9. I hope this will be everywhere.

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  10. If this rolls out nationwide, this will be awesome! Currently, online is my only option.

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  11. This is amazing! I can't wait to check it out! <3

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  12. This is excellent. The display at ULTA is always empty.

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  13. This just made my day, i love NYX cosmetics and I am so excited of them appearing at Target! Hopefully my local target will have them!!!

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  14. Omg, you just made my day! I hope this goes for all Targets!!

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  15. I wonder if prices are different. Maybe their a tad cheaper since target is a big chain store. That would be awesome. I live and breathe Target.

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  16. The one in Athens, GA just got the same display and the new ELF products on Thursday
    Just some info in NYX favorites that get mentioned a lot: the Jumbo Eye crayon in MILK and the Blushes in Peach and Pinched are in the display, but the blush in Taupe is not.

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    1. Thank you so much for posting this! I live in Athens and was hoping to go to Target tomorrow, now I have more incentive! :)

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    2. Yay! This gives me hope for mine. I live in Kennesaw, Ga and now I am totally going to look at our target tomorrow.

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  17. I just did a post on this, my Super Target had it today.

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  18. I so hope mine gets one.. finally a brand I want to buy. There is nowhere local for me to get NYX and I really want more of their new shadow palettes. Yippee!

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  19. Holy Moly, this is such great news!!

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  20. WOW!! NYX is really stepping up their game! First drugstore.com now Target!
    Super Target just got added to tomorrow's errands list!!!!

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  21. i did see my target rearranging their cosmetics department so maybe they were making room for this display!

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  22. This might not be happening at all Targets/SuperTargets. Mine has been resetting the cosmetics department all week. I was there this evening - everything has been completed, but there is no NYX display :(

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    1. Not at my Target either, and it's been reset :( Maybe I overlooked it?

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    2. Same here, one of the locations I shop at (I go to 3 different ones depending where I am) has had they cosmetic area under reset for over a month now! I've been patiently waiting for the new Revlon lip butters (my nearest Ulta has yet to get them too). Now I just hope they'll carry the NYX brow marker that Ulta has stopped carrying...it is my HG brow product, i'd never go back to pencil or powder.

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    3. Did a late night/early morning mini-haul at cvs because I finally found the new Revlon display featuring the new butters, baby sticks etc. I also picked up 2 Milani lippies..Fruit Punch and Hot Pink Rage (they were sold out of Flamingo Pose or it would've been mine). Just too bad I was a few hrs too late for the end of the Milani sale...oh well, I did end up getting 20 extracarebux from the Revlon purchase!

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  23. I saw this at the Target in Galveston.

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  24. Ooooo I love this news!!! Perfect!

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  25. Time to say goodbye to my money! I love NYX products - I even have a note in my phone with items I've been trying to buy. The ulta in my area is always poorly stocked with NYX stuff. I hope target will keep this stoked!!

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  26. Good to know. Thank you!
    So what do people think about the packaging redesign? I can't say that I'm a fan, mysef.

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  27. I don't know how my Target will make space, but I hope this isn't just in limited stores like Flower is...

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  28. I was excited about this until I realized that the nearest Target to me is just as far away as the Ulta. Darn shame, I love NYX's products, I just can't get to the store to buy them.

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  29. Spotted at Target in Houston! (Super Target off Eldridge and Westheimer) :D

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  30. Spotted at Super Target in Houston TX :D

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  31. Saw this at my target today and got so excited! So if you live near Fremont California make sure to stop by the beauty department

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  32. AAAAAAH! Yaaaaay! My Ulta is usually cleaned of NYX products!! My Target is also right across the street from Ulta. ;) Heehee.

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  33. We just had a huge new Target open 10 minutes from me. The Grand Opening was last Sunday. If you live around me, it's all everyone is talking about, even my almost 3 yr old son! It's not a Super (but it's the most super-ish one in the area. . .there is produce there) however there was no NYX display. I had read somewhere (here maybe? I read a lot of blogs so no disrespect, G if it was you who posted it) that they were phasing out Boots and Pixi but both had full displays. So who can say? My mom likes Boots for their skin stuff but Pixi has never impressed me. It can go and be replaced by NYX. :)

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  34. I heard they were replacing it with Sonia kashuk

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  35. Eeeeeek!!!!! There's no Ultra anywhere near me so I'm super excited. ...if this comes to me!

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  36. My area of Northern California does not really have any/enough Super Targets, but NYX being in the company period is excellent news. I just tried one of the new eye shadow singles and they are awesome. I hope they put this display in more Targets!

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  37. Between this and the news about Skin Lights making a comeback, you've just made my day! The nearest Ulta is an hour away and the displays are always picked over and half empty. My town is notorious for not getting some of the cool things other towns get (I'm looking at you, drugstores who never get the LE stuff I want and Walmart, who still doesn't have Flower Cosmetics!) but I hope this will actually happen for me! My wallet is going to be so traumatized...

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  38. Shut the front door!! I hope they have at the mira mesa target..

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  39. I found the small display at Fred Meyers. I haven't been to Target in forever but now I have a $5 gift card to use there. I may be picking up a new NYX product.

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  40. I also saw the small NYX display at Fred Meyers.

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  41. This is going to be at Target Canada's as well so I have heard, and we aren't getting any of the "super targets" with grocery or whatever in them, so I assume they'll be in regular targets as well.

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  42. Shop till you drop ladies, NYX does not test on animals! So happy to have another option like this at Target.

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    1. Yes! That is one of the reasons I love NYX, followed by affordability and quality.

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  43. The NYX website says all locations- and it shows the new Target locations, for those wondering. I bought a glitter liner, a blush, a lip gloss, and a Milk eyeshadow pencil.

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  44. ooooh....fingers crossed NYX gets to my Target soon! = )

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  45. I saw this at my regular Target, but I forgot the check my Super Target!

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  46. I practically drooled over this. How I wish we have it in Thailand.

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  47. If NYX shows up at my Target then my bank account is in some serious trouble haha

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  48. I went to my Target, it is not a super Target, and did not see it there. But I have noticed things take a while to show up here. Like the Pacifica products took a few weeks to show up. So am hoping NYX will also eventually show up. It is really awesome, cause I go to Target way more than I go to Ulta. :)

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  49. Interesting...

    My Meijer also has begun carrying a NYX display as well.

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  50. I found this at Super Target in San Antonio, the nicest Target in my opinion on 1604 and Culebra. I wish the display was bigger, but it's enough to make your purchase more satisfying! I have the new NYX Love in Paris Eye Shadow Palette in Parisian Chic. I love it!!! I've been looking for shades similar to the Nude on Nude Natural Look Kit but in a bigger size since I'm almost hitting pan on this kit since it's so small, and the Parisian Chic is the closest one, with great pigmentation!!! Not an exam dupe, but in the same shade range. If you're looking for great neutrals, get Parisian Chic!

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  51. Now this is an interesting marriage! I will have to make more visits to Targets to see if they have this one in.

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  52. Oh dear... my wallet is in serious trouble....

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  53. I'm in NY and they aren't showing any Targets on their website ): But we do tend to get things a big late. As for the phasing out Boots, nope. They redesigned their Botanics line, so were probably clearing out what was left of the old packaging. Boots sells too well for them to phase it out.

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  54. My NY target just redid the boots display, now if they can just get rid of the annoying lady who sits in front of the display,maybe I can actually look at what they have. This target is terrible and doesn't even sell wet n wild. I doubt NYX will make it there anytime soon.

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  55. Here's the list of Target's that have NYX cosmetics!

    http://www.nyxcosmetics.com/t-nyx-target.aspx

    NYX did an AMA today on Reddit. :-)

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  56. If you live around the Montclair Plaza in Ontario,California youll see it there!

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  57. My Target just got NYX this week! I was in heaven but have to go back since I found it 5 minutes before closing time tonigbt

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