Two very interesting product launches from L'Oreal to share with you today:
This month, L’Oréal Paris rolls out a skin care collection for women 50-plus as well as “automatic” hair-color mousse collection. The new Age Perfect Renaissance Cellulaire range targets people whose epidermal cell renewal rate is slowing down dramatically, according to the company. Ingredients include Natecium DHC, extracted from bitter orange peel. Another ingredient included is vitalline, culled from seeds and pods used in traditional Indian medicine, which can increase intercellular communication between the dermis and epidermis.
image source: wwd.com
L'Oreal Age Perfect Renaissance Cellulaire
The line includes a day cream with an SPF 15 and a night cream, each of which comes in a 50-ml. jar that will sell for 18.50 euros, or $24.25 at current exchange. A 30-ml. serum, which contains gold micro-reflectors billed to fight dull-looking skin, is to retail for 18.90 euros, or $24.75. Prices are for France.
image source: aufeminin.com
L'Oreal Preference Mousse Absolue
In hair care, new Mousse Absolue, an aerosol, is said to make hair coloring easy, as the hair color is created just as the formula exits the actuator, in a perfect dosage. If product remains in the bottle after a coloring, it may be used at a later point, for another application or root touch-up, depending on the length of one’s hair.
One of you mentioned a few weeks ago that Julianne Moore was going to be the spokesperson for the new Age Perfect Renaissance Cellulaire Collection (love her), and I'm happy to see that L'Oreal is coming out with more products for mature skin.
As for this new hair color product, I'm intrigued! I love the idea of not having to mix up color and developer, and I REALLY love the idea of being able to keep the same bottle for a later application. Thoughts?