These were already at my Walmart. But of course the one shade I wanted, there was only one left and it had been tested. :/ They were $7.98. No new display or anything; just in with the regular L'oreal lip products.
UPDATE 10/10/12: Sadly, Jen made an honest mistake and confused these with the existing Colour Caresse lipsticks. No sightings yet (that I know of). If you've spotted these glosses in your area, please do let us know (and thank you!)