My pal Jess of Polish Insomniac blew my mind this morning, and now I'm about to blow yours. Markwins (makers of Wet n Wild and Black Radiance) is acquiring Physicians Formula.
From Bloomberg Businessweek:
Physicians Formula, based in Azusa, Calif., said Thursday that Markwins will acquire all of its outstanding shares for $4.90 per share, which represents a 33 percent premium to the company's closing price of $3.68 on Aug. 14...
To read the full article, please click here.
I don't even know what to say. I would absolutely love to hear your thoughts about this and how you think this may or may not change the course of PF moving forward. I'm thinking about how this could improve the distribution of PF in the future (will we eventually see this brand at all of the same retailers that currently carry Markwins products?). Also, could this possibly mean that we might eventually see more color cosmetic offerings from PF (limited edition eyeshadows, lip colors or...dare I say it...nail polishes?!)? Please share your thoughts in the comments below.
And thanks again, Jess, for the scoop of all scoops!