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Wednesday, November 2, 2011

Review: Wet n Wild Limited Edition I Heart Matte 8-Pan Eyeshadow Palette

Part of the Wet n Wild 2011 Holiday Collection (click here for info, swatches, maps, etc. of all the other Holiday 2011 goodies), the I Heart Matte 8-pan is probably the one holiday product from Wet n Wild that has received the most buzz on this blog and elsewhere.

I'm sorry it took so long for me to review this palette, but this time of year is crazy for new releases and I'm working my way through everything as we speak (Ice Baby review to come!). Also, since matte shadows are near and dear to my heart, I wanted to spend some extra time and create an eye look to go along with this review.

NOTE: The I Heart Matte palette is part of the Walgreens Beauty Bar (along with the baked palettes). This is a Walgreens-exclusive. If you'd like to see if this palette has been spotted in your area, click here.

 Wet n Wild I Heart Matte Palette
(retail: $4.99, 0.3 oz)

As you can see, one side contains the bolder, brighter shades, while the other side contains the earthtone shades:

A few readers have mentioned that two of the shades in this palette actually contain a tiny bit of sparkle/sheen to them. In particular, the blue and purple shadows (more on this later in this post):

The following three pics were swatched on bare skin without primer:

I found all but two of the colors in this palette to be soft, silky and easy to apply. The green and purple shades were the only two that were a bit problematic to apply without primer. The texture of the green shadow is harder and drier than the rest, and the purple shadow lacks the creaminess of the other shades. But what I really found surprising was the black matte. WOW. I was expecting this one to be on the harder, drier side (as black mattes are known to be) but it was surprisingly silky and super easy to work with.

The following three pictures were swatched over NYX White Eyeshadow Base:

As you can see, eyeshadow primer really makes these colors pop. Even the "problem children", the green and purple, look vibrant over primer. The two shades that have a slight sheen/sparkle to them in the pan (as I mentioned at the beginning of this review) really don't seem to translate as shimmery when on the skin. In the following pic, I circled the few bits of sparkle that I could see in the purple:

I thought it might be helpful to do an eye look using the green and purple shades, since I said those were the more "problematic" shadows in this palette. I also used the white and blue shadows for this look. Please note that this eye look is far, far out of my comfort zone, but I really wanted to have some fun with these shadows and see what I could create!

I did this look on top of Urban Decay Primer Potion in Eden. I first applied the green shade on my lids. Then I used the blue shade in the crease, followed by the purple in my outer "v". I used my EcoTools Eye Shading Brush to apply all three colors, and then used my fluffy Real Techniques Dome Shadow Brush to apply the white shade to my brow bone and lightly blend all of the other shades.

This is not an everyday look for me, but I think it's very fun and I was SO pleased with how easily all of the colors applied and blended. I have a lot of experience with matte eyeshadows and I'm happy to report that none of these shades skipped or left odd patches of inconsistent color on my eyes. They were all very easy to apply--even the green and purple! I wore this look all day and into the night and it didn't budge. There was very slight creasing by about 8pm, but no fading. The colors remained vibrant until I removed my makeup before bed.

FINAL VERDICT: If you're a matte eyeshadow person, I think this a fun palette to add to your collection. As just $4.99, it's kind of a no-brainer. I obviously love the earthtone shades in this palette, which are soft, finely-milled, and a dream to work with. However, even the shadows with a harder, drier consistency are easy to work with if you use a good primer first.

Once again, to see if this palette has been spotted in your area yet, click here.

Do you already own the Wet n Wild I Heart Matte palette? If so, how do you like it?

A sample of this product was given to Nouveau Cheap for editorial purposes, either directly from the manufacturer or from the agency that works on behalf of the manufacturer. All reviews on are the honest opinion of its author and editorial samples do not, in any way, affect the outcome of product reviews.


  1. Beautiful!!! WnW rarely disappoints

  2. I NEED this palette! I'm hoping it makes its way to my area. And WOWZA at the look you created - it's gorgeous!

  3. Picked this up this morning. It swatches really nice, can't wait to wear it. That look you did is really pretty!

  4. Well now I definatelly WANT it!
    Has anyone seen it in North-East yet?
    I'm striking out. :-(

  5. WANT!!! I don't have very many matte shadows, I NEED this palette!

  6. Some of the colors look SO similar to shades from their 6 pans. Could you do a comparison post??

  7. Just wondering what eye liner you used?

  8. I had to talk myself out of this one, it was hard though! I have so many similar shades already (I too, am I lover of matte eyeshadows, and I stocked up big time when Urban Decay got rid of almost all their matte shades).

  9. that is a great eye look you did. Beautiful!

  10. Are some of these shades duplicated from the previously released 6 pan colour icon palettes or are all of these shades new?

  11. What a lovely eye look,G! The blue and green are out of my comfort zone.The rest is all good!

  12. I love this look, actually :) When you wear colorful shadows people think you're a makeup artist (in my experience)

  13. Your eye makeup looks gorge! Great pics and wonderful review.

  14. Gorgeous look G! I can definitely see where you took your inspiration from! Beautifully executed!

  15. Gorgeous look G! I can completely see where you took your inspiration from! Beautifully executed!

  16. What a beautiful combination of colors! Clearly you are so much more talented than I at putting together looks and blending it all together! If I wear E/S its usually swipe a color on and go! LOL! Love these colors but will do so from afar! :)

  17. G, you may say this look is out of your comfort zone but it looks AMAZING on you!!!! LOVE it! I must go get this palette.

  18. I have all the 6 pan shadows and noticed 6 out of 8 of the shadows are from the 6 pan matte side. The two colors that aren't are the purple and blue shade.

  19. i like your look! def a must to add to the collection for so cheap

  20. You made a VERY fun look! Y U No do more often???

    I found the green to be a bit fussy too. I thought it was my brush but even when I switched out, it didn't help. However, these shades build really nicely.

  21. I finally found the matte palette! I suggest everyone check their Walgreens now. I think they didn't put it out because of Halloween so good luck! I'll put up a marker :)

  22. Thanks all, for the VERY kind comments. I was so scared to post that pics because they're so far out of my comfort zone, but your words made me feel much better about it. xo

    And for those who asked if some of the shades in this palette are the same as some of the mattes in the core collection 6-pans, I believe they are. As Mz. Marlene said above, the two new shades seem to be the blue and purple. Hope that helps!

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  24. PS: I'm wearing two different eyeliners in this look. On my upper lashline I'm using the Jordana FabuLiner inBlack, and on my waterline I'm using my Palladio liner in Black Onyx.

  25. I hope so much I can find this! I'd love to get it! :D

  26. i think i am going to pick this up tomorrow! i think the black may be a dupe for MAC Carbon? or at least similar!

  27. Wow I must be slow on this info. But I have never seen this particular WnW palette in my area. I have haved prayed they would come out with some matte shades. I love shimmer but now that I'm on the other side of 50yrs old, sometimes too much shimmer for me looks like I'm trying too hard to make it work for me. Maybe I will luck upon this soon I hope.

  28. i think ur eyes look very pretty in those colors

  29. I don't know if you'll see this since you're so busy around the holidays but I thought i'd share anyway-
    Tonight i went to my local walgreens and found this randomly put with the stack of 'stocking stuffers' with a $2 sticker on it. I was like, score! I have never seen it before! I googled it and of course your blog came up but I was surprised to see the date of over 2 years ago! I don't know what was up with me finding it for so cheap but hey I'll take it!!
    AND, I gotta say, your makeup looks awesome!! Your comfort zone should be expanded :)


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