L'Oreal Cushion Compact Coming to the US?

When it comes to the beauty world here in the US, I think that cushion compacts in 2015 are perhaps what BB creams were in 2011. Cushion compacts are just starting to emerge in the US but, hold on, because they're about to make an impact on the American makeup landscape, just like BB creams did a few years ago.

Already a well-established product category in Asian countries (especially in Korea, where there are not only cushion foundations, but cushion blushes, cushion lip colors, etc.), there are just a handful of choices here in the US right now (edit: I'm talking about products that are available for purchase in-store in US retailers). Off the top of my head, I can think of Lancome's Miracle Cushion, AmorePacific's Colour Control Cushion, Pur Minerals' Air Perfection Compact Cushion, and I'm sure I'm forgetting some others. Oh! And Stila just released a cushion eyeliner.

Anyway, what I'm trying to say is that there's no drugstore cushion compact yet (you can get the Laneige BB Cushion at Target, but that's hardly "drugstore" at $34).

But that all MIGHT be changing soon...

image source: L'Oreal Hong Kong website

L'Oreal Lucent Magique Cushion Lumiere

Keep reading for the scoop...