In my area, CVS has been carrying a few select e.l.f. items in little counter displays (mostly nail polish) for a while now. But a FULL e.l.f. display at CVS? That's news to me! Many thanks to reader Emily (@emilysilva_mua on Instagram) for this one--Emily spotted this full e.l.f. display (with side panels!) at her local CVS this week and kindly shared this pic:
image credit: Emily for Nouveau Cheap
Full e.l.f. display at CVS
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Looking at the display above, you can see that there are lots of Studio products here (even the 4-pan blush palettes I reviewed HERE), and there are Essential products on the side panels (I spy those Smudge Pots I reviewed not too long ago).
Emily confirmed to me that the prices in this display are the same as on the e.l.f. website (ranging from $1 for some of the Essential products all the way up to $10 for one of the Prism eyeshadow paletttes). This is great news considering that I've heard from some of you who have been noticing that the prices of e.l.f. products at Target have gone up a bit in recent months (a bit higher than on the e.l.f. website in certain regions).
As for if YOU will be getting a full e.l.f. display at your local CVS stores, I have no idea. I know that some of you have never even gotten the full NYX display at your CVS stores, so I have no idea how distribution is determined. It would make sense that if you didn't get NYX, you might get e.l.f., but that's seriously just a guess at this point. I don't know how much floor space CVS stores have in terms of adding new beauty products, and what other factors are considered before new brands are added. The best I can suggest to you is to talk to your local store manager and see if he/she has any details.
If you've spotted this display at your local CVS recently, I would absolutely love if you'd comment below and let us know! Hopefully this will be rolling out in many stores across the nation (fingers crossed). I am dreaming of the sales, coupons and Extra Bucks deals as I type this...
Thanks so much, Emily, for the great sighting and pic. I really appreciate it!