But darnit, I couldn't pass up one of the new shades for 2013: So Very Berry. There are six shades in this range and I ruled out most of them for personal reasons. Teal, blue and green are out, because they're too close to the blue I rocked in junior high (I just can't go there, again). Pink and purple? Nope and nope--I can't do most shades of pink and purple near my eyes (unless I'm going for the "jaundiced" look). But So Very Berry? Now that could work! Based on the color represented on the tube, I thought that this could 1) bring out the green in my hazel eyes and 2) be subtle, yet still a bit exciting and different. So here we go!
Maybelline Limited Edition Great Lash Mascara in So Very Berry
(retail: around $5.99 at Rite Aid, CVS and Walgreens)
Going from memory alone (it's been a while since I used the original Great Lash Mascara), I believe that the brush in these colored mascaras is the same as the original formula:
What first struck me when I opened the tube was that the color on the wand actually looks like more of a rust-brown than a berry:
Two coats of Great Lash So Very Berry:
Keep in mind that the above photo is an extreme close-up. In person, when viewed from a normal distance, So Very Berry actually looks like a plain ol' brown on my lashes, and I can barely tell it's brown in real life. In this photo it does look a bit more "berry-ish" if you look at the tips of my lashes. The formula is, well, let's just say it does nothing to enhance my lashes. I have short, fine lashes and this mascara doesn't pump up the volume or length (but I wasn't expecting that, based on my past experiences with the Great Lash formula).
Now let's try So Very Berry over a coat of white primer:
For this experiment I used the primer end of L'Oreal Double Extend Waterproof Mascara:
Two coats of L'Oreal Double Extend Primer (I wanted to get my lashes really white):
Two coats of So Very Berry over L'Oreal primer:
Clumps aside, the color IS enhanced, and of course my lashes look longer and thicker (and clumpier) thanks to the primer. But again, in person, when viewed from a normal distance, this mascara just looks brown to me.The only time I could tell that this was a berry-colored mascara was during removal. On my cotton pad, So Very Berry definitely looks like a berry color. On my lashes? Not so much.
FINAL VERDICT: If you normally wear brown mascara (I wear black) you might be more perceptive when it comes to the subtle berry color of this mascara. But for me personally, this looks like a plain ol' brown mascara on my lashes and I get no berry color from it at all when viewed from a normal distance. The formula is just how I remember the original Great Lash to be--if you're looking for anything but definition, you might find it lacking. Over a white primer, it does tend to clump up a lot, but I certainly don't fault the mascara for that, since it's not formulated to be worn over a L'Oreal primer. Also, this is not a waterproof mascara, and even so much as a watery yawn sent this formula streaming down my face. Seriously, it runs like crazy when it's wet and I felt like I was a vampire on True Blood when I was washing it off (for those who don't watch True Blood, the vampires cry blood instead of tears).
Do you own any of the Maybelline Limited Edition Great Lash colored mascaras? I have heard from quite a few of you that the blue is the most visible on the eyes--I'd love to know if you agree!
The products featured in this post were purchased with personal funds. For more information, click here.