Review & Swatches: Wet n Wild Summer 2013 Limited Edition Pop Art Craze Coloricon Eye Shadow Trio Collection

Press Sample 

For those who don't know, I'm a Wet n Wild Beauty Ambassador and I was recently sent the much-anticipated Wet n Wild Summer 2013 Limited Edition Pop Art Craze eyeshadow trios for review. So today I'd like to show you swatches and give you my take on each palette.

This collection (along with the limited edition Wild Shine nail colors) will be popping up in drugstores starting in July. I will create an interactive sightings map as soon as we get our first sighting, so hopefully that will help you in your quest to find these!

Wet n Wild Summer 2013 Limited Edition Pop Art Craze Coloricon Eye Shadow Trio Collection

(retail: $2.99 each, 0.12 oz)

Let's start with the back of the trios (it's the same for all six):

There are six trios in this collection, so I'll start with the lowest number (34164) and work my way up:

 Your 15 Minutes Aren't Up!

Swatched over Wet n Wild Fergie Take On The Day Eyeshadow Primer:

The photos of the palette above make it look like the yellow shade is more of a buttery yellow, but in real life it's much closer to the swatch you see above--a bright, canary yellow. I would consider both the yellow and mauvey-pink shades to be satin finishes (the sheen is very subtle) whereas the purple shade is more of a true matte. All three shadows in this palette have a soft texture. The pink shade is the most pigmented, whereas the yellow and purple shades are a little less pigmented and may require a second pass to beef up the intensity.

A Regular at the Factory

Swatched over Wet n Wild Fergie Take On The Day Eyeshadow Primer:

The orange in this palette is ORANGE and not coral (sorry it's deceptive in the palette photos). On the skin, it's a pumpkin orange with no coral undertones at all. The yellow shade is the buttery yellow in this collection (versus the yellow in Your 15 Minutes Aren't Up!, which is more of a canary yellow) and it's the only shade that has shimmer and sparkle to it in this collection. The teal shade is a matte and the orange shade has some subtle shimmer to it. The teal and orange shades have very good pigmentation and the texture is very good as well (not too soft and not too hard). The yellow shade is a bit sheer and works best as a highlighter. This trio is actually my favorite of the entire collection.

Here's a quick eye look I created using just the colors in the A Regular at the Factory trio:

For this look I applied my Wet n Wild Fergie primer and then with the SPONGE APPLICATOR that comes with this trio, I applied the teal shade to my crease. It's important to note that you get the best vibrancy with these matte colors if you apply them with a sponge applicator versus a brush. And it's best to pack them one (instead of brushing them on in a back and forth motion) to avoid them becoming muddy. After I applied the teal, I went in with my eyeshadow brush and applied the orange shade to my crease and then added a bit more teal to my outer "v." Lastly, I took a fluffy blender brush and applied the yellow shade to my brow bone and blended it down a bit into my crease (which made the orange shade look more sparkly). Oh, and I applied a tiny bit of the orange to my lower lash line, using just the tip of the sponge applicator. 

Hard Being the It Girl

Swatched over Wet n Wild Fergie Take On The Day Eyeshadow Primer:

All three of these shades are  mattes (the way the light hits my swatches makes them look like they have some soft sheen to them, but to the naked eye they read as mattes). The texture of all three shades is soft and they do produce a little bit of fallout in the pan due to their powdery nature. The blue shade is a little less soft than the pink and beige shades, but it's still easy to pick up color and the pigmentation great. The pink and cream shades have good pigmentation but the cream is so close to the color of my skin that you can barely see it in my swatches. Also, the color of the cream shade in my palette photos is off--it's much closer to my swatch photo (no pink undertones).

Three's A Party

Swatched over Wet n Wild Fergie Take On The Day Eyeshadow Primer:

Again, don't let my palettes photos fool you! The red in this trio is a true red without any pink undertones and  it looks just like what you see in my swatch photo above. All three shadows in this trio are true mattes and I think this color combination is a great tribute to the iconic Andy Warhol Campbell's Soup Cans. The texture of shadows in this trio is very good (not too hard, not too soft) and the pigmentation is very good as well. If you don't already have a true red shadow in your collection, this would be a nice one to grab.

 I'm Seeing Triples!

Swatched over Wet n Wild Fergie Take On The Day Eyeshadow Primer:

All three shades in this palette are mattes (again, it may look like there's some shimmer/sheen in my swatch pics but to the naked eye they read as true mattes). The green and mauvey-grape shades have a soft texture but the blue shade in this palette is bit more stiff. The pigmentation is decent on all three shades but may require a bit of building depending on what primer you use (and I would definitely suggesting using the sponge-tip applicator to apply these color for optimal vibrancy--blend lightly with a fluffy brush after you apply with the sponge applicator). I just love the color combo of this palette--it's so tropical, isn't it?

 

To Muse and Carouse

Swatched over Wet n Wild Fergie Take On The Day Eyeshadow Primer:

The peach and baby blue shades in this trio are true mattes and have a bit of a chalky consistency. They're also less pigmented than the brown shade. The brown shade is essentially a matte but it does have a subtle sheen to it--it's very nicely pigmented and it's a lovely, rich shade of brown. The consistency of the peach and blue shades is good (not too hard or soft) but the brown shade is the best (in my opinion).

FINAL VERDICT: For all practical purposes, I would call this a matte collection. There are some shades that have a satin-matte finish and one shade that has some shimmer and sparkle to it but that's it. So if you love your mattes, you're probably going to enjoy this collection quite a bit. If you are a shimmer lover, I would look to the core line of Wet n Wild eyeshadow trios for your shimmer fix since there are plenty of them there. The Pop Art Craze collection is everything a limited edition collection should be (in my humble opinion) because it's not just a retread of the permanent shades. There are some fun, new colors here and, considering that so many of you have been asking for more bright, matte shades, I think Wet n Wild gave us exactly what we wanted. There are some shades that have a powdery, soft texture, and one or two that are a bit on the stiff side but, on the whole, there is at least one shade in each palette that justifies a purchase (especially at $2.99 per trio). Because of the matte nature of these trios, I would definitely recommend wearing these shadows over primer (the Wet n Wild Fergie pimer works beautifully with them). Also, to obtain the highest level of vibrancy, apply the bold shades with the sponge-tip applicator that comes with the trio. Be sure to pat the color on (versus swiping in a back and forth motion) to avoid the color becoming muddy.This collection is a winner if you love your brights (and mattes) and I think you'll have a lot of fun with any of these trios. If you can only get one, my pick would be A Regular at the Factory because that teal shade (and the orange) are quite stunning in person.

Just a reminder, the Wet n Wild Summer 2013 Limited Edition Pop Art Craze Collection is due to hit drugstores in July (this goes for the shadows as well as the nail polishes). I'll be sure to create an interactive sightings map to help all of us locate these next month!

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