I just received the press release for the new China Glaze Tranzitions Collection, and it looks like loads of fun! Check it out (and be sure to watch the video demonstration at the end of this post).
Los Angeles, CA – (November 2012): There’s nail art and then there’s China Glaze® nail couture. Reverse French manicure, half moons, ombre, basket weave, dots or racing stripes: nail designs are intricate and multi-colored. China Glaze® introduces a new way to get multi-color, unique nail art with fewer bottles of polish with the new color-changing Tranzitions collection!China Glaze® Tranzitions’ revolutionary new nail lacquer reacts when a clear top coat is applied, changing the color from one shade to another for a stunning effect. Wear any of the six beautiful, color-shifting shades alone, or allow your creativity to run wild and create intricate nail designs by applying a top coat all over or strategically. Try different looks using nail art brushes, free-hand designs or nail guides. Because each shade changes color, you get two lacquers in one, creating an entirely new look with just one swipe.
Keep reading for bottles shots and a video demonstration...
The China Glaze® Tranzitions collection features six shades, though with the color transition, you get 12 unique shades including:
Split Perso-NAIL-ity – Dusty pink shifts to fuchsia
Duplicityy – Mint green shifts to vibrant teal
Modify Me – Periwinkle blue shifts to indigo blue
Altered Reality – Teal blue shifts to turquoise
Metallic Metamorphosis – Silvery grey shifts to bluish-charcoal grey
Shape Shifter – Smokey violet shifts to dark purple
How It Works:Step 1: Apply a base coat.Step 2: Apply two coats of China Glaze® Tranzitions shade of choice. Allow to completely dry.Step 3: Lastly, apply one coat of clear top coat such as China Glaze® Fast Forward and watch the color change right before your eyes.
Watch this video demonstration to see it in action:
The China Glaze® Tranzitions collection will be available in January 2013 at fine salons and beauty supply stores.
China Glaze is free of DBP, toluene, and added formaldehyde, and is never tested on animals.
China Glaze nail lacquers are available through salons and professional beauty supply stores nationwide. For more information, please visit www.chinaglaze.com or follow China Glaze on Facebook (@ChinaGlaze), Twitter (@ChinaGlazeOfficial) and Pinterest (pinterest.com/chinaglaze).
China Glaze® is a division of American International Industries.